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The Pink Ribbon

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The Pink Ribbon to me symbolizes solidarity.

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It symbolizes universality of women and men.

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We think of hope, and life, and family, and growing old together.

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I think about my sisters who are all fighting this battle.

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I think of me, like I survived.

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Yeah.

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Check one, two, it's a test.

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Silence, silence, silence.

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Check one, two, this is a test.

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Thank you.

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Thank you.

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Good morning, walkers and runners.

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Welcome to the Susan G. Coleman Race for the Cure.

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Our opening ceremonies will begin in just 15 minutes.

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So we're going to go right back out to Angie at the start line.

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The 20-10.

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Susan G. Coleman Rose.

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The 20-10.

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Susan G. Coleman Rose.

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The 20-10.

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Susan G. Coleman Rose.

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The 20-10.

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Susan G. Coleman Rose.

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The 20-10.

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The 20-10.

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Susan G. Coleman Rose.

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The 20-10.

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Susan G. Coleman Rose.

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The 20-10.

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Susan G. Coleman Rose.

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waves of jaw.

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The 20-10.

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Susan G. Coleman Rose.

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He is awesome running!

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It's amazing to see people come together, showing the energy, showing the spirit.

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It's very emotional.

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When I was being treated for breast cancer in 2000 and 2001, I did a strange thing.

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I did not research the science.

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I became fascinated more by this breast cancer culture that I was encountering on the internet

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and in other forms at that time.

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So I became more, I turned sort of into an anthropologist and think, what's going on

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here?

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You know, what is it with all these pink ribbons and everything?

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Too many lives, too many lives, too many lives, too many lives, too many lives, too many lives!

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We are losing far too many women to an epidemic that goes unnoticed, except for those who

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grieve and for those who live in fear.

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We found sisterhood from other women and looking critically.

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at what was going on with our health care.

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the sisterhood now is supposed to be supplied by the runs and races for the cure.

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I mean, what a change.

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We used to march in the streets.

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Now you're supposed to run for a cure.

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Or walk for a cure.

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Or walk for a cure.

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Or jump for a cure.

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Or whatever it is.

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So I think the effect of the pink ribbon culture was to drain and deflect the kind of militancy

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we had as women who were appalled to have a disease that is epidemic that we don't even know the cause of.

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There are a lot of people, I've heard many people say, well, anger is not helpful.

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Actually, anger is helpful depending on what you do with it.

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And I think if people actually knew that anger is not helpful, then anger is helpful depending on what you do with it.

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And I think if people actually knew what was happening, they would be really pissed off.

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They should be.

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Women die from breast cancer just because they're women, right?

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We don't know what lifestyle or what it is that makes women get breast cancer.

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The most important risk factor for breast cancer is being a woman.

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Excessive government spending, taxing and regulating, no matter how well intended, is a formula for disaster.

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Volunteer activities and philanthropy play a role as well as economic incentives and investment opportunities.

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To be certain, we're talking about America's deep spirit of generosity.

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But we're also talking about a buck for business if it helps to solve our social ills.

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With the same energy that Franklin Roosevelt sought government solutions to problems, we will seek private solutions.

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Well, certainly philanthropy has for over 100 years played a central part in American culture.

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But it wasn't until Reagan came to power that we saw explicit policies designed to shift responsibility away from health and welfare from the government towards private entities, philanthropic organizations.

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And the encouragement specifically of corporations to participate in that.

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New balance, new balance, new balance.

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New balance, new balance.

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We've got some more calorie cards on the table.

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If you need them, come out of the table.

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Brad, would you please?

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As you can see behind me, we handed out about 12,000 bottles of Honest Tea and Honest Aid today.

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We introduced our new flavor, our organic half and half iced tea, which is half black tea, half lemonade, into the trade.

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And what better way to kick it off than handing it out to 55,000 thirsty men and women?

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You know, cause marketing is a phenomenon unique, I think, to capitalism, where a company decides that if they just associate with the cause people care about, the buyers care about, they will increase their sales.

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That's about the bottom line.

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Now, I think there are, within those companies, people who care deeply about what the issue is.

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But breast cancer is the poster child of cause marketing.

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There is more of it for breast cancer than any other disease.

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And I think it's partly because it's about breast cancer and women make most of the buying decisions and we get to say breast out loud on public television.

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You don't have to look far to find products in pink on store shelves.

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You know, if one had benefits going towards any kind of charity, I'd probably choose that one or if it was similar in price.

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And I knew it was going for a good cause.

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I keep thinking that we're going to reach saturation points.

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Certainly, when I began researching the book in 1998, I could not have imagined that women would be able to buy products ranging from handguns to gasoline in the name of raising money for breast cancer.

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Come in, Miss Kane. Sit down.

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Thank you.

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I've been reading the laboratory report again.

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I...

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Miss Kane, you require immediate surgery, you have cancer.

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Well...

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Hold on.

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Now, I think we have an opportunity for some pictorial comment here.

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Diana, you've just been handed the most startling news of your life.

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You have cancer.

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Now, anyone who has faced this moment knows that it is a serious, frightening time.

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Play this as if you are tongue-tied for a moment.

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You see?

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All right.

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Charlie, take a tight close-up of her face.

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We want to see her reaction to this news.

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Start the action again, Doctor.

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It means we have to operate to remove the breast.

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There must be some other way.

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There are only two ways to cure cancer.

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Surgery and irradiation, Miss Kane.

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It means I'll be permanently disfigured, doesn't it?

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I stopped working as a surgeon in about 1998.

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I did it for 20 years.

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And I found that we really hadn't made that much progress.

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We were still doing surgery, radiation and chemotherapy.

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You know, maybe slightly different.

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We weren't doing as much surgery and maybe we were doing more chemotherapy than when I started.

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But really, we were still doing the same things, what I've been known to call slash burn and poison,

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which are very crude ways of dealing with a disease.

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You know, that's what you do when you don't understand it.

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And I really felt like I needed to get more involved in figuring out how to stop it.

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We are thrilled that we have been lighting monuments all over the world.

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And this year, 200 monuments will have been lit for breast cancer awareness.

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So if you see a pink monument that's lit, that should give you a reminder.

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Along with the pink ribbon, which will remind everyone to take care of their breast health.

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Connect, communicate, conquer.

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Good evening, everyone. Welcome and thank you all for joining us.

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It's great to be here tonight.

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It's a wonderful way to highlight breast cancer awareness month.

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Our message is simple.

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Be vigilant and get regular mammograms. It can save your life.

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Tell your mothers, tell your sisters, tell your daughters.

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Connect, communicate and conquer.

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Five, four, three, two, one, zero.

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You raise me up so I can stand on mountains.

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You raise me up to walk on stormy seas.

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You raise me up to more than I can be.

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You raise me up to more than I can be.

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I think that what this ties into is the very warm and fuzzy sort of sentimentality around pink,

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which is supposed to be a comforting thing rather than something that is jarring to people.

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My question would be what does raising or lighting up Niagara Falls for 24 Hours in Pink really do to affect change?

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It's a great thing that women are more aware, but awareness is different from doing something about it.

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So behavioral change, you know, you could be aware of your risk.

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I'm sure everyone has heard that women can get breast cancer, but does every woman think they are likely to get breast cancer?

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No. Everyone always thinks, oh, it's the other woman that's going to get breast cancer, not me.

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There are many people to this day who believe that if they get a mammogram, they won't get breast cancer.

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They end up with breast cancer. They say, but I got my mammograms. How can I have breast cancer?

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That's because we gave them the wrong message. It's the wrong message. It's that simple.

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So then it became early detection is your best protection against what?

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Early detection, put simply, works for some.

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You find some cancers early enough. They're treatable. They get those treatments. They live a long life.

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For some people, early detection just means we're finding something that will never be life-threatening,

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and we treat them anyway, and they get sick from the treatment.

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And for some people, early detection means you have a kind of cancer that's so aggressive

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that are currently available treatments cannot help you. It doesn't matter when we find it.

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That's not hard to understand, but people don't like that message.

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Everybody wants to think they're in the first group.

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My name is Rosemary Parker, and I've been a member of the Ivy League Breast Cancer Support Group for a year.

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I've been diagnosed with a metastatic fourth stage a year and a half ago.

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I'm Sandy Kugelman, and I was originally diagnosed in 2001 with stage 2 breast cancer,

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and tried to do all the right things to never allow it to come back into my life again.

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And I thought that I had beaten it, as they say.

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And then in 2004, was re-diagnosed with stage 4.

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And when you're stage 4, it means that the disease has spread to some other part outside of the breast.

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It's also known as metastasis.

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And the only thing that I ever knew about stage 4 was that you die when you get stage 4,

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that that's the stage before you die. There's no stage 5.

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There are very few of these groups in the United States.

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There are extremely few stage 4 groups. And that's just a tragedy.

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Because you go to a regular breast cancer support group, and you're the angel of death.

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You know, you're the elephant in the room.

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And they're learning to live, and you're learning to die.

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It is my true honor to introduce you to the amazing breast cancer survivors of the Avon Walk for Breast Cancer Sanctuary System.

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Thanks so much.

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We love you.

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As much as I know that people have, many people who are, you know, really do have good intentions with a pink ribbon, however, maybe that's all they're seeing is a pink ribbon.

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I want them to see the faces. I want them to see women. I want them to see lives. I want them to see people that are hurting and people that are living with stage four breast cancer.

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You know, we're living, we're human beings. We're not just a little pink ribbon.

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Women and men whose bravery has no limits. Our mothers, our daughters, our wives and husbands, our sisters, and our friends who have fought this disease.

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Since our inception, we have donated to this cause, to this mission, over a billion and a half dollars.

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Well over 600 million of it has gone to basic and clinical research.

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And at any one time we will have hundreds of millions of dollars in grants that are active and that are carefully, carefully looked at by teams of what we believe to be the best scientists in the U.S., patient advocates, and of course our board in the end looks first at our priorities and tries to understand what's happening in the world and the science of cancer and breast cancer.

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So the Avon Foundation for Women is a public charity now. It was founded in 1955 and it was the, at that time, the corporate affiliated foundation for Avon products.

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And today the Avon Foundation is an independent public charity in the United States and it raises money through the Avon Walks for Breast Cancer, through the sale of pink ribbon products that Avon the company manufactures each year, like the pin that I'm wearing, and also through general donations for breast cancer.

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I believe that there is a sisterhood that has been created around breast cancer. And I believe it was done by two entities very much so.

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Komen, the Susan G. Komen Foundation for the Cure, as well as Avon. The two of them were so powerful in touching so many lives in so many ways.

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I believe they created this momentum that then other companies decided there is this cause, there has been this positive way of creating a relationship. Perhaps that's something I should get engaged in as well.

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Today, we applaud Revlon for helping women help themselves. So go out there today, walk as if your life depended on it, because it does! Let's go!

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Let's go!

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Let's go!

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Let's go!

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We had a little coalition called the Toxic Links Coalition in the Bay Area of which I

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was a founding member, and one of the things we used to do every single October was to

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hold what we called a cancer industry tour, in which we visited the headquarters of some

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of the worst polluters in the downtown financial district.

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They have never in all of their years taken a stand on any environmental issues, despite

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the overwhelming evidence that cancer and a whole host of other diseases is caused by

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environmental pollution.

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Hey, polluters don't show!

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Poison profits got to go!

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In response to the question that people often ask is, why do we put, are we

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putting a pretty pink face on this?

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Absolutely, categorically not, because when you, when you lead from only anger, you do

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not include or incent people to be part of a mission.

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If people feel there is no hope, they will not participate long term.

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They will feel they're in an endless fight.

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If we look back through history from anti-colonial movements to the civil rights movement to the

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feminist movement, people were able to quite nicely combine anger with pride and optimism.

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What has happened with the mainstream breast cancer organizations is that they have tied themselves

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so closely to corporations that they have to sell the disease in a particular way and they feel that if they don't do that, that they'll

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alienate customers or their potential audience.

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It'll be $21.44.

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We've got four different flavors, we've got strawberry banana, strawberry mango pineapple and blueberry pomegranate.

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They're coming at you, blueberry pomegranate, and it tastes delicious, everybody's loving it, you can try it if you want.

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A company like a Yoplait or a company like Avon needs to again find an innovative way to tie to the cause and year over year over year commit to certain things like Yoplait.

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Take the lid, clean the lid, put it in an envelope and send it back and they do it with deep, deep, genuine authenticity every single year.

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So you take the top off the Yoplait container, you clean it off presumably, you put it in an envelope, you put a stamp, now 45 cents in the US, and you send it to the company.

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And for every top you send in, it's, they give 10 cents.

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If you ate three cups of Yoplait every day for the four months of the campaign, September and December, and sent in every lid, your total donation would be $34.

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Really, write a check.

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My favorite example of this is actually American Express, which in 2002 had a campaign in, in the fight against breast cancer, every dollar counts.

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And then you read the fine print, and the fine print says, for every purchase made between September and December at participating stores with your American Express card, the company would give one penny per purchase.

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If you bought a $1,000 coat, a penny, if you bought a $10 item, a penny.

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So while every dollar counts, it was only a penny they were giving.

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You know, some things are like bacteria that exposed the sunlight disappear.

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So we exposed that campaign in 2002 and they stopped it.

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$3,000港une 15.

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$3,000 to $21 00549,000.

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The National Football League was in the midst of what was called a character crisis where

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several of their players had been in trouble with the law and they were looking for ways

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to rehabilitate their image. At the same time, they had discovered that women actually made

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up a much larger percentage of their viewership than they had previously realized and so they

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were interested in maintaining and extending their female audience.

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One of the things that we've seen with the emergence of the pink ribbon industry is the

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construction of breast cancer as a disease that primarily affects middle-class, ultra-feminine

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white women. And this, of course, has to do with the fact that corporations are trying

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to sell products, they're trying to sell products to a particular and preferred demographic,

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and this is the kind of image that they think will move those products.

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The cause, if done right over time, can create a glue and a word of mouth that no

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promotion or no advertising could ever afford to create.

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Hi, this is Kitty Van Bortel. When I was diagnosed with breast cancer, all I wanted to do was

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to get into a Ford Mustang convertible and go. I want to give another woman that same opportunity.

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Are you a breast cancer survivor? If so, please visit Van Bortel Ford today or online at VanBortelFord.com

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for your chance to win a brand new 2008 Mustang convertible.

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You combine the passion behind a Mustang with the passion behind this cause, the breast cancer

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cause, and you put the two of them together and it's a bit of an explosion.

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Every battle needs a leader. That's 100% committed to the cause. Every warrior needs great gear.

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Several years ago, after we had been involved with Coleman for a long time, we developed

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the Warriors in Pink campaign and wanted to drive deeper and make a bigger connection and

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a bigger impact. And one of the things we decided after talking with a lot of breast cancer survivors,

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those going through the battle, and their loved ones, that there was a need for some sort

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of symbolism to represent the journey they're going through. And so we came up with 12 symbols

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of a warrior. A warrior being someone who's fighting breast cancer or someone who's helping

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someone fight breast cancer.

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When I was going through chemotherapy, I was completely baffled by the language that said

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I was battling a disease. I wasn't battling anything. I was forcing myself to comply with

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the treatments that were recommended. I was showing up for the chemotherapy sessions. Is

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that a battle?

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The message there is that if you try hard enough, you put forth the effort, if you just do it,

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if you live strong maybe even, I don't know, you can beat it. You can. You can do it. So just try

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really hard. And the problem with that message is that you can't have that message and then not see

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people who die as somehow not having lost. They lost their battle because why? They didn't maybe die hard

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enough. They just weren't trying hard enough. And I don't know that people really think

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that through, but it's a very clear message that we are aware of so much.

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I particularly reject the word survivor as a label for myself, not only because I'm a little

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superstitionist and who knows, you know, but also because it seems to me to be a put down of those women

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who don't survive.

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Public meetings arranged by leaders in the war against cancer are being held throughout the country

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under the auspices of the women's field army of the American society for the control of cancer.

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Through these meetings and by other educational efforts, the truth about cancer is presented to the

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people and the truth is cancer is curable when taken in time. The women's field army

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was one of the first national efforts to really begin to batter these militaristic metaphors to death.

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They had their own uniforms with sashes going across and badges.

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They were mobilizing against an enemy which requires all of our cunning, all of our might,

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and without this bellicose approach, we're not going to conquer this enemy.

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So for somebody to have to be faced with that kind of message, the most fragile and vulnerable

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amongst the cancer community, people who are really in the process of leaving,

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to be faced with that kind of painful messaging, it's wrong. It's just wrong. And I don't know any

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other way to say it. And it's, there is this hard thing because there's this balance between help

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and having the energy to go through treatment that is potentially very difficult. And on the other

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side, understanding that it may not work. And at that point, what do you do? That there's that

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reality, that we don't deny that, that there's that possibility. And that it's not a failure. It's

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not a failure. You can die in a perfectly healed state. And I think that that's what we're forgetting.

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It's up to each of you to take care of yourselves and one another this weekend. Don't forget the

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taking care of each other part. You'll get out of this weekend once you put into it. Remember to keep

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smiling because it's contagious. We do use a lot of upbeat music and we try to use a lot of words

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like inspiring and hope because that's what we're doing. You know, the reason, the fact that all

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these thousands of people are here is, is a pretty incredible statement about a disease that they

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want to see end. I speak to a lot of breast cancer survivors and I write their stories and help them

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get up on stage and tell them. And while many of the same thread goes through a lot of the stories,

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everybody has a different story. And our, our survivor this, this, uh, weekend is 24 years old.

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Good morning. I'm walking my first Avon walk because I want to share my story of survival

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and to remind you that you're never too young to get breast cancer. A year ago, I was a 23 year old

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single mom who thought that cancer was the least of my worries. But even with no family history,

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I found a lump that turned out to be breast cancer. So I've come to walk to support the

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other young survivors out there to help build a better future for my son Gianni and to begin to

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give back for all of the loving support I got from my family and friends. My name is Marissa Castoro

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from San Francisco, California, and I am a one-year breast cancer survivor.

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I'm in it to end it for me.

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I'm in it to end it for me.

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I'm in it to end it for me and for every other person battling breast cancer, young and old,

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across the country and around the world.

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Good morning Walkers!

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Good morning!

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Your commitment and hard work have really paid off.

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Because as of today, the walkers and crew of the Avon Walk San Francisco have already raised

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more than an amazing 5.5 million stars.

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Are you ready to walk?

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Then let's start the Avon Walk for Breast Cancer San Francisco!

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I really didn't really didn't want to even talk about dying.

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I didn't want to I didn't want to think about it and but I realized it was there.

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It was always there the thoughts and um and I realized one of the reasons I didn't want to die

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was because I was told you know I wasn't given any time when I was diagnosed and I was diagnosed

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last year with stage four breast cancer. Prior to that in 06 I was diagnosed with stage one so when

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it came back it came back very strong and it came back in my liver and my bones and and when it did

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come back it just progressed so quickly that they couldn't give me a date of how long I could live.

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I was raised in a very religious um family and I did I went oh my god is god punishing me

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and then you know I couldn't help but I don't know why but it did occur to me and then of course

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I realized you've never believed that kind of bullshit anyway so I mean you know the god you've

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always believed in is a loving god and a loving god would never set out to hurt you.

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it's been a long time today.

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So

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M-m-m-m-n-m-m

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הכ

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Every year, I hate to raise the funds, but as I get going, I think it's a big deal.

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And then this morning, you know, we got up and got going, and I just said, you know, I'm ready. I'm ready.

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We've been preparing for nine months for this, so we had no idea what to expect.

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And just everybody around and everybody supporting us is just a really, really, really great feeling.

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Our team is Tickle Pink Corp here, and today I'm walking for one of my friends who is a survivor,

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and she's also been diagnosed again, so she's currently going through chemo a second time.

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When a family member is diagnosed with breast cancer, you feel helpless, and you feel like you want to do something.

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Either, you know, driving them to a finance or doing this walk, just a small part to lessen their pain and suffering.

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In the waiting room of the radiologist, you know, the place where you get the mammograms, and this was a second mammogram.

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It went on for about an hour and a half because the radiologist would keep asking for more angles or something.

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And I ran out of my other reading material, started reading the local weekly newspaper, all the way down to the classified advertisements,

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and there was an advertisement for a pink breast cancer teddy bear.

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I can't tell you how much it's offended my sense of dignity.

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Here I am, you know, at the time, a middle-aged woman, facing the most serious health crisis of my life,

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facing my own mortality, and somebody's offering me a pink teddy bear?

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I'm sorry, I'm not six years old.

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I rode my bicycle past your window last night

347
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I roller skated to your door at daylight

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It almost seems like you're avoiding me

349
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I'm okay alone, but you got something I need

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Well, I got a brand new pair of roller skates

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You got a brand new key

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I think that we should get together

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I think that we should get together

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And try the more to see

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I've been looking around a while

356
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You got something for me

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Oh, I got a brand new pair of roller skates

358
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You got a brand new key

359
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It feels great, this is awesome

360
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Everybody should come out

361
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There may be more pressure on breast cancer patients to be positive

362
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Simply because there's more pressure on women in general

363
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To be smiling and helpful and perky and cheerful at all times

364
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What I found in my research is that many women actually feel alienated by the overly optimistic approach

365
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They feel like they can't have their feelings of anger or despair or hopelessness

366
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And feel like a legitimate person with breast cancer

367
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That in order to be a survivor

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You must maintain this optimistic outlook

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And participate in what I call the tyranny of cheerfulness

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We're handing out the hard candy

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Because we're at mile 22.8

372
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And they've been walking since 6.30 this morning

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And these hard candies will help them to have their blood sugar to be elevated

374
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And also it'll help keep their mouth moist

375
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Because that's the biggest problem you have at this point

376
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And they need to keep their hands in the air

377
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Because their hands start swelling

378
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It's incredibly difficult

379
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Actually, tomorrow's going to be even more difficult

380
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Today's a longer distance

381
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But tomorrow they're going to be going up hills

382
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13 miles of hills

383
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And if you know San Francisco

384
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Some of them are very difficult

385
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Yeah, I love San Francisco

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I don't want to be a Grinch

387
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And discourage people from running or racing

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I'm all into fitness and everything like that

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But I wish that they could also hear from all the women

390
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Who have been through breast cancer

391
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And resent the effort to make it pretty and feminine and normal

392
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It's not normal

393
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It's horrible

394
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It has to be stopped

395
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We really have softened the disease

396
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We have a lot of people who are survivors

397
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And that also helps to make it feel like it's a triumph

398
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Or as opposed to something we should be angry about

399
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And I think the time is to re-politicize it

400
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And the re-politicizing it is pointing out to people

401
00:43:41,540 --> 00:43:44,060
That they don't know where this research money is going

402
00:43:44,060 --> 00:43:48,840
I mean, if somebody really is concerned about environmental causes of breast cancer

403
00:43:48,840 --> 00:43:50,400
And there are a lot of people who are

404
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Then they should make sure that the money they're raising is going to that kind of research

405
00:43:54,580 --> 00:43:59,620
You know, if you want to find out what the cause is and not have your kid get it

406
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Then you want to make sure

407
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But we have to learn as women to ask questions

408
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Not just raise the money and hand it over and then never know what happens to it

409
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This is extremely puzzling to me

410
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That so little has come from any of this research

411
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That all of these organizations that brag about giving money to research

412
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Instead of saying what has come out of this investment

413
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They tell you how much money they've put into it

414
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So they say, you know, last year we gave 15 million to breast cancer research

415
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Or in the case of Komen, I think it's really huge

416
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Like 450 million, something like that

417
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But they have, to my mind, very little to show for it

418
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And very little that goes beyond the status quo

419
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I hope the futurists will find a cure very soon

420
00:44:54,540 --> 00:44:56,140
I hope that they find a cure

421
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So that my grandchildren won't have to go through what we've gone through

422
00:45:00,540 --> 00:45:02,620
They'll find a cure for it

423
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But I don't know if they're going to find one, you know

424
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But if it's God's will, they'll find it, you know

425
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Find a cure, please find a cure

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Cheers to a cure

427
00:45:12,840 --> 00:45:14,840
Cheers to a cure

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Come out!

429
00:45:15,840 --> 00:45:16,840
Cheers to a cure

430
00:45:16,840 --> 00:45:18,840
Cheers to a cure

431
00:45:18,840 --> 00:45:19,840
Cheers to a cure

432
00:45:19,840 --> 00:45:22,840
Marcia Raskin, to your support, breast cancer a cure

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00:45:22,840 --> 00:45:24,840
Research for a cure

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All right

435
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Woo!

436
00:45:26,840 --> 00:45:27,840
Woo!

437
00:45:27,840 --> 00:45:28,840
Woo!

438
00:45:28,840 --> 00:45:29,840
Woo!

439
00:45:29,840 --> 00:45:32,840
I think that the public isn't critical

440
00:45:32,840 --> 00:45:34,840
Even if they maybe do know

441
00:45:34,840 --> 00:45:38,840
Because so much is invested in pharmaceutical treatment

442
00:45:38,840 --> 00:45:42,840
So we think that a cure is the answer

443
00:45:42,840 --> 00:45:44,840
And if we think that a cure is the answer

444
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We're not actually going to have a very critical perspective

445
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On pharmaceutical company work in the area

446
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They go with the flow

447
00:45:53,840 --> 00:45:57,840
And the flow is toward looking at research

448
00:45:57,840 --> 00:46:00,840
That will have a marketable product at the end

449
00:46:00,840 --> 00:46:05,840
Something which can improve survival by three weeks

450
00:46:05,840 --> 00:46:10,840
But which can be very profitable for the promoters

451
00:46:10,840 --> 00:46:14,840
For the period in which they enjoy that slight edge

452
00:46:14,840 --> 00:46:17,840
Because of this slight improvement in survival

453
00:46:17,840 --> 00:46:20,840
They do not seem to be interested in prevention

454
00:46:20,840 --> 00:46:23,840
But this is how capitalism works

455
00:46:23,840 --> 00:46:26,840
They're looking for markets

456
00:46:26,840 --> 00:46:28,840
And expanding their markets

457
00:46:28,840 --> 00:46:32,840
And their understanding of how this works

458
00:46:32,840 --> 00:46:36,840
Would be to medicalize American women

459
00:46:36,840 --> 00:46:38,840
I want prevention

460
00:46:38,840 --> 00:46:40,840
And our federal government

461
00:46:40,840 --> 00:46:44,840
Of all the funds it allocates to cancer research

462
00:46:44,840 --> 00:46:45,840
Each year

463
00:46:45,840 --> 00:46:49,840
Gives between three and five percent

464
00:46:49,840 --> 00:46:50,840
To prevention

465
00:46:50,840 --> 00:46:53,840
And if you ask people

466
00:46:53,840 --> 00:46:54,840
Medical people

467
00:46:54,840 --> 00:46:55,840
Scientists

468
00:46:55,840 --> 00:46:56,840
Politicians

469
00:46:56,840 --> 00:46:57,840
Corporate people

470
00:46:57,840 --> 00:47:00,840
If you raise the issue of prevention

471
00:47:00,840 --> 00:47:02,840
They will say

472
00:47:02,840 --> 00:47:03,840
Well we can't prevent it

473
00:47:03,840 --> 00:47:05,840
When we don't know what causes it

474
00:47:05,840 --> 00:47:07,840
Well how the hell can you cure

475
00:47:07,840 --> 00:47:10,840
What you don't know?

476
00:47:10,840 --> 00:47:11,840
I don't know

477
00:47:40,840 --> 00:47:41,840
I am the cure

478
00:47:41,840 --> 00:47:42,840
Stop to make my living right

479
00:47:42,840 --> 00:47:43,840
I am the cure

480
00:47:43,840 --> 00:47:44,840
Stop to make my living right

481
00:47:44,840 --> 00:47:45,840
I am the cure

482
00:47:45,840 --> 00:47:46,840
Keep it up

483
00:47:46,840 --> 00:47:47,840
Keep it up

484
00:47:47,840 --> 00:47:48,840
Keep that calm and spirit up

485
00:47:48,840 --> 00:47:49,840
And keep it up

486
00:47:49,840 --> 00:48:02,840
Well now we're starting to have a lot of observations

487
00:48:02,840 --> 00:48:04,840
That say cancer is more complex

488
00:48:04,840 --> 00:48:07,840
That there are five or six different kinds of breast cancers

489
00:48:07,840 --> 00:48:10,840
And that how they behave and how they act

490
00:48:10,840 --> 00:48:14,840
Is not just a matter of the cell slowly growing and taking over

491
00:48:14,840 --> 00:48:18,840
I mean we've really thought about cancer as if it were a foreign invader

492
00:48:18,840 --> 00:48:20,840
The cell comes from somewhere else

493
00:48:20,840 --> 00:48:21,840
It comes

494
00:48:21,840 --> 00:48:22,840
It attacks

495
00:48:22,840 --> 00:48:24,840
You know it's like a terrorist right

496
00:48:24,840 --> 00:48:25,840
And we have to kill it

497
00:48:25,840 --> 00:48:27,840
We have to blast it away

498
00:48:27,840 --> 00:48:29,840
We have to slash burn and poison

499
00:48:29,840 --> 00:48:31,840
Everything we can do to get rid of it

500
00:48:31,840 --> 00:48:33,840
But actually it's not from outside

501
00:48:33,840 --> 00:48:36,840
It's one of our own cells that goes bad

502
00:48:36,840 --> 00:48:38,840
You know I say in the United States

503
00:48:38,840 --> 00:48:40,840
It's not Osama Bin Laden

504
00:48:40,840 --> 00:48:41,840
It's Timothy McVeigh

505
00:48:41,840 --> 00:48:44,840
It's our own terrorist that we grew ourselves

506
00:48:44,840 --> 00:48:46,840
And so we don't want to

507
00:48:46,840 --> 00:48:48,840
It's not the same as just blasting it out

508
00:48:48,840 --> 00:48:51,840
We have to figure out why we grew that terrorist

509
00:48:51,840 --> 00:48:52,840
What neighborhood

510
00:48:52,840 --> 00:48:55,840
What was it that really egged it on and fostered it?

511
00:48:55,840 --> 00:48:58,840
More than half of the women diagnosed with breast cancer

512
00:48:58,840 --> 00:49:01,840
Don't have one of the major risk factors that we know about for breast cancer

513
00:49:01,840 --> 00:49:06,840
So what is it that made them develop breast cancer?

514
00:49:06,840 --> 00:49:11,840
And right now most of the research is not targeted at answering those questions

515
00:49:11,840 --> 00:49:17,840
We at the California Breast Cancer Research Program are trying hard to identify

516
00:49:17,840 --> 00:49:21,840
To examine possible environmental links to breast cancer

517
00:49:21,840 --> 00:49:26,840
And we hope that that will result in finding answers for that other 50% of women

518
00:49:26,840 --> 00:49:30,840
But we are a kind of lone voice

519
00:49:30,840 --> 00:49:34,840
And the majority of breast cancer research is not focused in that direction

520
00:49:34,840 --> 00:49:37,840
I think we're ingesting plastic

521
00:49:37,840 --> 00:49:39,840
We cook in it

522
00:49:39,840 --> 00:49:40,840
We live in it

523
00:49:40,840 --> 00:49:43,840
The seafood is eating it in the ocean

524
00:49:43,840 --> 00:49:44,840
And we're eating the seafood

525
00:49:44,840 --> 00:49:47,840
It's just it's become part of our food chain

526
00:49:47,840 --> 00:49:52,840
And I think that before all of these plastics

527
00:49:52,840 --> 00:49:54,840
People didn't have breast cancer like this

528
00:49:54,840 --> 00:49:55,840
Or other kinds of cancer

529
00:49:55,840 --> 00:49:59,840
And I'm just convinced that there's a link

530
00:49:59,840 --> 00:50:06,840
No, we know that only about 20 or 30% of breast cancer happens in women with risk factors

531
00:50:06,840 --> 00:50:11,840
If we can only explain 20 to 30% of breast cancer then we don't know what causes it

532
00:50:11,840 --> 00:50:13,840
We're missing something big

533
00:50:13,840 --> 00:50:16,840
And if we keep looking at the same risk factors over and over again

534
00:50:16,840 --> 00:50:17,840
We're not going to figure it out

535
00:50:17,840 --> 00:50:19,840
We need to broaden

536
00:50:19,840 --> 00:50:20,840
We need to look at new things

537
00:50:20,840 --> 00:50:21,840
We need

538
00:50:21,840 --> 00:50:22,840
Could be a virus

539
00:50:22,840 --> 00:50:23,840
Wouldn't surprise me a bit

540
00:50:23,840 --> 00:50:25,840
If breast cancer wasn't caused by a virus

541
00:50:25,840 --> 00:50:28,840
It could be something we haven't even thought of yet

542
00:50:28,840 --> 00:50:31,840
And we really have to be creative

543
00:50:31,840 --> 00:50:36,840
And we have to really take on the challenge of finding the cause and stopping it

544
00:50:58,840 --> 00:51:08,840
Hi, my name is Dao Tran

545
00:51:08,840 --> 00:51:11,840
I came from Vietnam

546
00:51:11,840 --> 00:51:14,840
And lived in New York City for 29 years

547
00:51:14,840 --> 00:51:21,840
I was diagnosed with breast cancer in 2005

548
00:51:21,840 --> 00:51:26,840
And did all the treatments and everything

549
00:51:26,840 --> 00:51:29,840
And finished and went back to work

550
00:51:29,840 --> 00:51:31,840
I thought I'm done

551
00:51:31,840 --> 00:51:35,840
But last year I found out I just had my cancer came back

552
00:51:35,840 --> 00:51:36,840
And according to where they came back

553
00:51:36,840 --> 00:51:42,840
And according to where they came back I became a state 4

554
00:51:42,840 --> 00:51:46,840
At first I thought state 4 is just like a number

555
00:51:46,840 --> 00:51:50,840
I didn't know state 4 is the final stage

556
00:51:50,840 --> 00:51:56,840
And I didn't know that it's not cure

557
00:51:56,840 --> 00:51:59,840
And then I went to a doctor

558
00:51:59,840 --> 00:52:06,840
And the doctor told me it's no cure

559
00:52:06,840 --> 00:52:11,840
So I don't believe it

560
00:52:11,840 --> 00:52:14,840
So I went for a second opinion

561
00:52:14,840 --> 00:52:17,840
I went to MD Anderson

562
00:52:17,840 --> 00:52:22,840
And they tell me the same thing

563
00:52:22,840 --> 00:52:25,840
They tell me the same thing

564
00:52:25,840 --> 00:52:28,840
They say this cancer is no cure

565
00:52:28,840 --> 00:52:30,840
So I asked him

566
00:52:30,840 --> 00:52:33,840
So how many years do I have left?

567
00:52:33,840 --> 00:52:35,840
He goes, we don't know

568
00:52:35,840 --> 00:52:37,840
It depends on a person

569
00:52:37,840 --> 00:52:39,840
Each person is different

570
00:52:39,840 --> 00:52:44,840
So what I do if I don't choose to do any treatment?

571
00:52:44,840 --> 00:52:48,840
He goes, you may not live that long

572
00:52:48,840 --> 00:52:51,840
I go, but he said that you die anyway

573
00:52:51,840 --> 00:52:53,840
Even you get treatment

574
00:52:53,840 --> 00:52:56,840
All those poison will kill you

575
00:52:56,840 --> 00:53:01,840
And they say, but they keep your life longer

576
00:53:01,840 --> 00:53:04,840
And I asked him, are you telling me that

577
00:53:04,840 --> 00:53:09,840
I'm going to live on drugs for the rest of my life?

578
00:53:09,840 --> 00:53:13,840
And he said, kind of

579
00:53:13,840 --> 00:53:16,840
And I go, okay, I see

580
00:53:16,840 --> 00:53:19,840
So what if you get drugs and then

581
00:53:19,840 --> 00:53:21,840
You're being so sick?

582
00:53:21,840 --> 00:53:23,840
What kind of life are you living?

583
00:53:24,840 --> 00:53:27,840
So he told me that

584
00:53:27,840 --> 00:53:30,840
There are several drugs out there

585
00:53:30,840 --> 00:53:33,840
Some of them may get you very sick

586
00:53:33,840 --> 00:53:34,840
But some of them are not

587
00:53:34,840 --> 00:53:36,840
So it depends on your body

588
00:53:36,840 --> 00:53:37,840
How your body responds to it

589
00:53:37,840 --> 00:53:41,840
And I go, okay, why don't you pick me the mildest drug

590
00:53:41,840 --> 00:53:44,840
That I can handle it

591
00:53:44,840 --> 00:53:47,840
And I can live my life until the day

592
00:53:47,840 --> 00:53:49,840
I couldn't take it anymore

593
00:53:49,840 --> 00:53:54,840
And I wipe my life when新聞

594
00:53:54,840 --> 00:53:55,840
も要る

595
00:53:55,840 --> 00:53:56,840
But of law

596
00:53:56,840 --> 00:53:57,840
And I start reading

597
00:53:57,840 --> 00:53:58,840
The True Old Detective

598
00:53:58,840 --> 00:53:59,840
And I give you some phrase

599
00:53:59,840 --> 00:54:00,840
That's her question

600
00:54:00,840 --> 00:54:01,840
ünde

601
00:54:01,840 --> 00:54:02,840
That's how she goes

602
00:54:02,840 --> 00:54:03,840
To the truth

603
00:54:03,840 --> 00:54:04,840
That alone

604
00:54:04,840 --> 00:54:05,840
I don't know

605
00:54:05,840 --> 00:54:07,840
What is this possible?

606
00:54:07,840 --> 00:54:37,820
PIANO PLAYS

607
00:54:37,840 --> 00:55:07,820
PIANO PLAYS

608
00:55:07,840 --> 00:55:14,840
PIANO PLAYS

609
00:55:14,840 --> 00:55:16,840
PIANO PLAYS

610
00:55:16,840 --> 00:55:18,860
PIANO PLAYS

611
00:55:18,860 --> 00:55:20,840
PIANO PLAYS

612
00:55:20,840 --> 00:55:22,820
PIANO PLAYS

613
00:55:22,820 --> 00:55:26,840
PIANO PLAYS

614
00:55:26,840 --> 00:55:32,840
Yes, yes, I'll keep my leg elevated tonight and ice, put ice on it.

615
00:55:32,840 --> 00:55:33,840
Definitely.

616
00:55:33,840 --> 00:55:34,840
Is that comfortable?

617
00:55:34,840 --> 00:55:35,840
Not too tight?

618
00:55:35,840 --> 00:55:36,840
Feels great.

619
00:55:36,840 --> 00:55:37,840
Yes.

620
00:55:37,840 --> 00:55:38,840
All right.

621
00:55:38,840 --> 00:55:42,840
Yes, I'm walking because my mom died of cancer.

622
00:55:42,840 --> 00:55:46,840
So I'm walking for my mom, my grandmother, and my great grandmother.

623
00:55:46,840 --> 00:55:48,840
They all died of cancer.

624
00:55:48,840 --> 00:55:49,840
Yeah.

625
00:55:49,840 --> 00:55:51,840
Are you all alone?

626
00:55:51,840 --> 00:55:54,840
No, my daughter is right behind me.

627
00:55:54,840 --> 00:56:01,840
I'm fighting for breast cancer.

628
00:56:01,840 --> 00:56:07,840
For my grandma, my great grandma, and all those involved.

629
00:56:07,840 --> 00:56:08,840
Woo-hoo!

630
00:56:24,840 --> 00:56:31,840
We do a lot of work on the safety of personal care products.

631
00:56:31,840 --> 00:56:38,840
We have a big database online called Skin Deep.

632
00:56:38,840 --> 00:56:44,840
We show safety reviews for 50,000 personal care products.

633
00:56:44,840 --> 00:56:59,840
What we find in that research is that many of these products contain chemicals linked to cancer and other kinds of health problems.

634
00:57:00,840 --> 00:57:06,840
If you if you think something interesting to talk our parents would be very successful.

635
00:57:06,840 --> 00:57:11,840
Well, if she tells about the new family about HIV health Historic Government, a small group of Americans.

636
00:57:11,840 --> 00:57:13,840
People start with working하기 for HIV.

637
00:57:13,840 --> 00:57:14,840
Pleasead see me.

638
00:57:14,840 --> 00:57:16,840
I'm having a calm movement, difficult to try to get желтые, many.

639
00:57:16,840 --> 00:57:19,840
They never get, I meanاع inside my doctorate are of aúcar care database or nonCD aid professionals.

640
00:57:19,840 --> 00:57:21,240
So you don't use anything to fix it.

641
00:57:21,240 --> 00:57:37,420
Right now we have federal standards in place that don't protect public health, and that

642
00:57:37,420 --> 00:57:41,740
includes everything from cosmetics, where there's no safety standard at all in federal

643
00:57:41,740 --> 00:57:46,800
law, to the broader world of industrial chemicals, where companies can bring new chemicals onto

644
00:57:46,800 --> 00:57:52,080
the market and into consumer products with no requirement in federal law to conduct even

645
00:57:52,080 --> 00:57:58,660
a single health and safety test.

646
00:57:58,660 --> 00:58:03,620
It's really hard to tell what companies are doing individually to assess the safety of

647
00:58:03,620 --> 00:58:12,240
their products. Revlon, Procter and Gamble, Avon, aren't making their basic safety studies

648
00:58:12,240 --> 00:58:15,160
public, aren't making their risk assessments public.

649
00:58:15,160 --> 00:58:20,940
It is my firm belief that Avon products are safe, that they have been safe for a 124-year

650
00:58:20,940 --> 00:58:31,100
history of the company, and that product safety is one of Avon's key concerns.

651
00:58:31,100 --> 00:58:35,740
The average woman in the U.S. uses about 12 personal care products daily. The average man

652
00:58:35,740 --> 00:58:42,440
about six. Each product containing a dozen or more chemicals. Less than 20 percent of chemicals

653
00:58:42,440 --> 00:58:46,280
and cosmetics have been assessed for safety by the industry's safety panel. So we just

654
00:58:46,280 --> 00:58:48,220
don't know what they do to us when we use them.

655
00:58:48,220 --> 00:58:54,000
Would you fly in an airline that only inspects 20 percent of its planes? It turns out the important

656
00:58:54,000 --> 00:58:59,380
decisions don't happen when I choose to take a product off the shelf. They happen when companies

657
00:58:59,380 --> 00:59:04,220
and governments decide what products should go on the shelves. So who are these companies?

658
00:59:04,220 --> 00:59:10,000
Oh, here's Estee Lauder offering me a chance to help find a cure for breast cancer. That's nice.

659
00:59:10,000 --> 00:59:13,840
But wait, they're also using chemicals linked to cancer.

660
00:59:13,840 --> 00:59:20,840
It is hypocrisy to use carcinogens in products and at the same time be advocating for a cure,

661
00:59:20,840 --> 00:59:26,740
raising money for a cure in other ways. It really, companies need to be in harmony across

662
00:59:26,740 --> 00:59:33,740
all their operations when it comes to their cancer activism.

663
00:59:33,740 --> 00:59:40,420
Evelyn Lauder, Estee Lauder's daughter-in-law has designed a lipstick set, as indeed have

664
00:59:40,420 --> 00:59:46,120
I. And inside each one, there's a lipstick, a lip pencil, and a lip gloss. And we also

665
00:59:46,120 --> 00:59:51,960
have beautiful jeweled pins, like this one.

666
00:59:51,960 --> 00:59:56,960
The first ribbon for breast cancer was not pink. It was sort of salmon-colored, sort of

667
00:59:56,960 --> 01:00:03,900
orange, made by a woman named Charlotte Haley. And Charlotte had lost a lot of people in her

668
01:00:03,900 --> 01:00:10,360
family to breast cancer. She saw what was happening in AIDS. She came up with this ribbon. She put,

669
01:00:10,360 --> 01:00:16,560
they were made of cloth. They weren't diamond. They weren't platinum. They were made of cloth.

670
01:00:16,560 --> 01:00:19,680
And she put five of them on a card on which he wrote,

671
01:00:19,680 --> 01:00:26,680
Did you know that less than 5% of the National Cancer Institute's budget goes to cancer prevention?

672
01:00:26,680 --> 01:00:29,680
You can change this right to the NCI.

673
01:00:29,680 --> 01:00:34,680
And there it is. That's one of the first cards.

674
01:00:34,680 --> 01:00:38,680
Can you read us what he's written?

675
01:00:38,680 --> 01:00:50,680
Yes. Breast Cancer Awareness Ribbon. Join this grassroots movement. Help us to wake up our legislators in America by wearing this ribbon.

676
01:00:50,680 --> 01:00:58,680
In the meantime, Estee Lauder, the cosmetics company, and Self Magazine came to her and said,

677
01:00:58,680 --> 01:01:03,680
We love your ribbon. And we love women. And we want to make this a symbol of breast cancer.

678
01:01:03,680 --> 01:01:10,680
And Charlotte very quickly said, No, that's about your bottom line. That's not about women's lives. You can't use my ribbon.

679
01:01:10,680 --> 01:01:15,680
They said, Well, all we have to do if we want it is to change the ribbon.

680
01:01:15,680 --> 01:01:19,680
Now, these companies had lawyers. So they ran to the lawyers. What are we going to do?

681
01:01:19,680 --> 01:01:22,680
And the lawyers said, Find another color.

682
01:01:22,680 --> 01:01:27,680
So they convened focus groups of women, only women.

683
01:01:27,680 --> 01:01:32,680
And they asked them for the color or color's most comforting, reassuring, non-threatening.

684
01:01:32,680 --> 01:01:46,680
Everything a breast cancer diagnosis is not. The color was pink.

685
01:01:46,680 --> 01:01:53,680
We are a nation which likes a quick fix. We always have. And the pink ribbon is clearly a quick fix.

686
01:01:53,680 --> 01:02:07,680
We are a nation which has swallowed the, again, I think, mythology that research is the key without ever questioning what that research is.

687
01:02:07,680 --> 01:02:14,680
And when they come and say, You will support breast cancer research if you do thus, we say, Oh, yes.

688
01:02:14,680 --> 01:02:17,680
You know, there's the quick fix.

689
01:02:17,680 --> 01:02:22,680
Many things help prevent breast cancer. One of them is to stop smoking.

690
01:02:22,680 --> 01:02:34,680
A second one is to stay lean and not to be overweight. To do exercise and to really have a healthy lifestyle.

691
01:02:34,680 --> 01:02:45,680
You know, if I tell you now that you need to eat fewer calories and reduce your cholesterol to lower your risk of dying from heart disease,

692
01:02:45,680 --> 01:02:53,680
I think most people would say, Yes, I can do that. I can measure my cholesterol and I can take, even take medicine to lower it.

693
01:02:53,680 --> 01:02:57,680
And we see that the mortality from heart disease is declining.

694
01:02:57,680 --> 01:03:04,680
Well, we can't say that about breast cancer because we just haven't done the research to tell us exactly what to do.

695
01:03:04,680 --> 01:03:09,680
And now we're beginning to know that breast cancer is not even one disease, right?

696
01:03:09,680 --> 01:03:15,680
It affects young women differently. It affects older women differently. There's estrogen receptor positive breast cancer.

697
01:03:15,680 --> 01:03:26,680
So until we do fundamental research to find out what's propelling breast cancer, we can begin to legislate what to do to prevent it.

698
01:03:26,680 --> 01:03:37,680
I do not eat sweet. I eat only vegetables and fruit. I eat very little meat. I don't drink coffee. I don't drink soda. I don't drink alcohol.

699
01:03:37,680 --> 01:03:41,680
And I'm very mad at myself at how I get cancer.

700
01:03:41,680 --> 01:03:48,680
Not only does it divert us from looking at what's outside of our control, but it also suggests that it's our problem.

701
01:03:48,680 --> 01:03:53,680
It's not somebody else's problem. It's not the problem of how we structure things in this society.

702
01:03:53,680 --> 01:04:00,680
And that's bad. And we say that every time. Don't blame and don't give people the tools to blame themselves.

703
01:04:00,680 --> 01:04:09,680
Poor women can't go into the supermarket and buy lean meat for them and their kids. They just can't.

704
01:04:09,680 --> 01:04:15,680
At what, $20 a pound or something? I mean, give me a break.

705
01:04:15,680 --> 01:04:25,680
The answer is not to try and tell them they should go organic or they should go vegetarian or they should buy this and not this.

706
01:04:25,680 --> 01:04:36,680
The answer is get the stuff out of the product that we are ingesting every day because that's how we survive as human beings.

707
01:04:36,680 --> 01:04:37,680
The answer is gooming.

708
01:04:37,680 --> 01:04:39,680
The answer is get the things you want!

709
01:04:39,680 --> 01:04:44,680
The answer is Acts That overst 뭐�аю

710
01:04:44,680 --> 01:05:05,680
The answer is not only a plan to guess, but you can ask for it to be affected.

711
01:05:05,680 --> 01:05:16,680
It's a beautiful world, dancing by Country stretches far and wide

712
01:05:16,680 --> 01:05:24,680
It's a beautiful world, dancing by Place we want to drive and drive

713
01:05:24,680 --> 01:05:27,680
It's a beautiful world

714
01:05:27,680 --> 01:05:39,680
Last summer, summer of 2010, we started seeing things posted on Breast Cancer Action's Facebook page

715
01:05:39,680 --> 01:05:43,680
about a KFC, Kentucky Fried Chicken campaign with Komen

716
01:05:43,680 --> 01:05:49,680
First we knew that it was going on, and the bloggers in nutrition were going nuts

717
01:05:49,680 --> 01:05:56,680
They were like, what? We're going to sell this really terrible food and raise money for what?

718
01:05:56,680 --> 01:05:59,680
What are we going to do? Well, we're activists, we know what to do

719
01:05:59,680 --> 01:06:04,680
So we got the email addresses of the head of KFC and the head of Komen

720
01:06:04,680 --> 01:06:06,680
and the people in charge of marketing, Komen

721
01:06:06,680 --> 01:06:14,680
And we sent an email to our base, which is about 15,000 email addresses

722
01:06:16,680 --> 01:06:18,680
The headline, What the Clock?

723
01:06:18,680 --> 01:06:24,680
If you don't like this campaign, tell them you don't like it and tell them why

724
01:06:24,680 --> 01:06:29,680
And people by the thousands actually did that

725
01:06:29,680 --> 01:06:36,680
The Kentucky Fried Chicken campaign suggested to me that the Komen Foundation has really lost sight of its vision

726
01:06:36,680 --> 01:06:39,680
which is to see a world without breast cancer

727
01:06:39,680 --> 01:06:48,680
and that the bottom line in raising money has become the priority regardless of the consequences or how that money is raised

728
01:06:48,680 --> 01:06:56,680
And what was so astonishing about Komen doing this was because Komen has done a lot of work in poor communities

729
01:06:56,680 --> 01:07:00,680
So the disconnect was just shocking

730
01:07:00,680 --> 01:07:12,680
Our grassroots and our member of Susan G. Komen and, you know, the general population lines up with a lot of the customer base of many, many private sector companies all over the world frankly

731
01:07:12,680 --> 01:07:15,680
were often asked to do programs

732
01:07:15,680 --> 01:07:25,680
And in this case, the restaurant company came to us and asked us to do a program where they were introducing a grilled product

733
01:07:25,680 --> 01:07:32,680
Where we felt that was a very good thing because the fact is, again, training people how to eat right

734
01:07:32,680 --> 01:07:38,680
And doing those sorts of educational programs don't happen overnight

735
01:07:38,680 --> 01:07:40,680
For Carol

736
01:07:40,680 --> 01:07:41,680
For my wife

737
01:07:41,680 --> 01:07:42,680
For my mom

738
01:07:42,680 --> 01:07:48,680
For every pink bucket of grilled or original recipe, KFC makes a 50-cent contribution to Susan G. Komen for the cure

739
01:07:48,680 --> 01:07:53,680
Together we could make the largest donation in Komen history to help end breast cancer forever

740
01:07:53,680 --> 01:08:02,680
For the last 30 years, Margaret and I have been working in the area of occupational and environmental health

741
01:08:02,680 --> 01:08:13,680
Currently we're looking specifically at breast cancer and the impact that environmental and occupational exposures have on the risk of women developing this disease

742
01:08:13,680 --> 01:08:22,680
Very little of this resource is going after the issues around pesticides, around combustion products, around plastics and petrochemicals

743
01:08:22,680 --> 01:08:29,680
And solvents, many of the things that really millions of women are being exposed to every day

744
01:08:29,680 --> 01:08:33,680
Either in the general ambient environment or in their workplaces

745
01:08:33,680 --> 01:08:36,680
There hasn't been work done in that area

746
01:08:36,680 --> 01:08:41,680
The reason I think that the Komen's, the pink ribbon battalions, the whole schmear of them

747
01:08:41,680 --> 01:08:44,680
Don't work with environmental justice groups

748
01:08:44,680 --> 01:08:52,680
Is that environmental justice groups stand in pretty direct opposition to where the money comes from

749
01:08:52,680 --> 01:08:54,680
They can't go there

750
01:08:54,680 --> 01:08:58,680
They just can't because it undermines their people

751
01:08:58,680 --> 01:09:01,680
To actually insist that we have clean air

752
01:09:01,680 --> 01:09:03,680
I mean, if you insist we have clean air

753
01:09:03,680 --> 01:09:06,680
What do you do about your partnership with Ford?

754
01:09:06,680 --> 01:09:13,680
I think there's a lot of criticism out there with respect to a lot of environmental factors

755
01:09:13,680 --> 01:09:20,680
Komen is working hard to identify what environmental factors are real

756
01:09:20,680 --> 01:09:23,680
And what are people taking liberties with?

757
01:09:23,680 --> 01:09:30,680
You know, plastics was one that there was a lot of uproar over that recently

758
01:09:30,680 --> 01:09:35,680
There was a study of General Motors workers where they found an elevated breast cancer risk

759
01:09:35,680 --> 01:09:38,680
Among women exposed to soluble metalworking fluids

760
01:09:38,680 --> 01:09:43,680
Where they think that, again, that polycyclic aromatic hydrocarbons, PAHs, were involved

761
01:09:43,680 --> 01:09:49,680
So there's a whole host of occupations within the broad auto industry

762
01:09:49,680 --> 01:09:56,680
In which many women and men are exposed to substances that are toxic and are endocrine disruptors

763
01:09:56,680 --> 01:10:03,680
Barb Wimbush is the Union Safety Rapid Binder Tool and Molds Promoplastics Division

764
01:10:03,680 --> 01:10:06,680
A company that processes plastic materials

765
01:10:06,680 --> 01:10:09,680
During the molding process, gases are given off

766
01:10:09,680 --> 01:10:13,680
But the gases given off during the normal operations aren't the worst of it

767
01:10:13,680 --> 01:10:18,680
The fumes and smoke can almost be unbearable during a process called purging

768
01:10:18,680 --> 01:10:27,680
These are just screenshots from a documentary that was done in 1980, I believe

769
01:10:27,680 --> 01:10:30,680
We've interviewed over a thousand women with breast cancer

770
01:10:30,680 --> 01:10:34,680
And 1150 community controls who don't have breast cancer

771
01:10:34,680 --> 01:10:37,680
And we've got their full occupational histories

772
01:10:37,680 --> 01:10:40,680
And what we're trying to do is to compare these two groups

773
01:10:40,680 --> 01:10:44,680
To see if there are differences between the women who develop cancer and the women who don't

774
01:10:44,680 --> 01:10:50,680
When I started there back then, like, material, safety training was not mandatory

775
01:10:50,680 --> 01:10:54,680
We didn't really have data sheets, we didn't know what we were being exposed to

776
01:10:54,680 --> 01:10:59,680
And depending on the type of plastic you were using, some of those purgings would burn like fluorescent colors

777
01:10:59,680 --> 01:11:03,680
They would burn for hours, just putting all kinds of obnoxious smoke off

778
01:11:03,680 --> 01:11:08,680
And with the fans blowing, what was supposed to be cooling you off was blowing the smoke onto you

779
01:11:08,680 --> 01:11:11,680
And then it would go to the machine next to you

780
01:11:11,680 --> 01:11:14,680
Then we brought it to another machine, stuck the clear piece in

781
01:11:14,680 --> 01:11:19,680
And then it moulded it around, moulded all this

782
01:11:19,680 --> 01:11:20,680
Brings back old days

783
01:11:20,680 --> 01:11:22,680
Who are you making those parts for?

784
01:11:22,680 --> 01:11:23,680
They what?

785
01:11:23,680 --> 01:11:24,680
Fords?

786
01:11:24,680 --> 01:11:26,680
Yeah, Ford Marquis

787
01:11:26,680 --> 01:11:28,680
We did a lot of lenses

788
01:11:28,680 --> 01:11:33,680
We've had probably 12 people that have passed away from cancer

789
01:11:33,680 --> 01:11:36,680
There's a couple of them that had breast cancer

790
01:11:36,680 --> 01:11:39,680
The others, they were full of cancer, so it was hard to determine

791
01:11:39,680 --> 01:11:42,680
I mean, we didn't know exactly if they had breast cancer or not

792
01:11:42,680 --> 01:11:44,680
How old were you in your development?

793
01:11:44,680 --> 01:11:45,680
Forty-one

794
01:11:45,680 --> 01:11:47,680
Forty-one

795
01:11:47,680 --> 01:11:48,680
Forty-one years old now

796
01:11:48,680 --> 01:11:51,680
You know, you run into people now and they say, oh, did you hear about Linda?

797
01:11:51,680 --> 01:11:52,680
Linda died of breast cancer

798
01:11:52,680 --> 01:11:54,680
Oh, did you hear about Linda's mother?

799
01:11:54,680 --> 01:11:56,680
Linda's mother died of breast cancer

800
01:11:56,680 --> 01:11:58,680
Both of them I worked with for 17 years

801
01:11:58,680 --> 01:12:04,680
Linda being in her forties, young children at home and her mother

802
01:12:04,680 --> 01:12:07,680
And then I ran into others, oh, did you hear about Chris?

803
01:12:07,680 --> 01:12:08,680
Chris passed away

804
01:12:08,680 --> 01:12:11,680
Cancer, I don't know about breast cancer, but cancer

805
01:12:11,680 --> 01:12:14,680
And it's really disheartening when you hear that now

806
01:12:14,680 --> 01:12:17,680
And you wish you would have known back then what we were dealing with

807
01:12:17,680 --> 01:12:19,680
And did it actually cause it?

808
01:12:19,680 --> 01:12:20,680
Was it a contributor?

809
01:12:20,680 --> 01:12:24,680
And I certainly hope we find that out before more people get stuck

810
01:12:24,680 --> 01:12:29,680
Almost all the plastics that you were using are estrogenic

811
01:12:29,680 --> 01:12:32,680
They mimic the hormone estrogen

812
01:12:32,680 --> 01:12:33,680
This is what these chemicals are

813
01:12:33,680 --> 01:12:36,680
And I think, you know, Sandy, you're very active in the breast cancer issues

814
01:12:36,680 --> 01:12:42,680
So you know that it's almost impossible to have breast cancer in the absence of estrogen

815
01:12:42,680 --> 01:12:43,680
Right?

816
01:12:43,680 --> 01:12:48,680
I just, you know, this is the first time I ever, ever heard that

817
01:12:48,680 --> 01:12:53,680
They're finding that the plastics are mimicking the female hormones

818
01:12:53,680 --> 01:12:56,680
And I think that needs to be put out loud and clear

819
01:12:56,680 --> 01:12:59,680
Cause I don't believe there's all the women out there

820
01:12:59,680 --> 01:13:03,680
That's ever worked in the plastics industry ever knew that

821
01:13:03,680 --> 01:13:05,680
Cause this is the first for me

822
01:13:05,680 --> 01:13:06,680
I'm telling you

823
01:13:06,680 --> 01:13:09,680
And it's like, that should be out there

824
01:13:09,680 --> 01:13:14,680
These are evidence, I mean, this is, you know, strong evidence

825
01:13:14,680 --> 01:13:17,680
So you've got the animal studies, what we know about endocrine disruption

826
01:13:17,680 --> 01:13:20,680
The human health studies that have been finding these associations

827
01:13:20,680 --> 01:13:25,680
So to say there's no evidence, I mean, there may be a question in some people's mind

828
01:13:25,680 --> 01:13:27,680
Well, how strong is it?

829
01:13:27,680 --> 01:13:31,680
But I think if you apply the precautionary principle to what we're talking here

830
01:13:31,680 --> 01:13:35,680
That we're actually engaged in this process to save people's lives

831
01:13:35,680 --> 01:13:37,680
Then I think the evidence is overwhelming

832
01:13:37,680 --> 01:13:43,680
Many of the big players in the cancer establishment in the United States and in Canada

833
01:13:43,680 --> 01:13:53,680
Have boards of directors that are filled with representatives from the pharmaceutical, chemical and energy industries

834
01:13:53,680 --> 01:14:11,680
So it's in fact very hard to separate the people who might be responsible for the perpetuation of this disease from those who are responsible for trying to find a way to cure it or even better to prevent it

835
01:14:11,680 --> 01:14:12,680
Take care of yourself

836
01:14:12,720 --> 01:14:13,680
It's highly sensitive to it

837
01:14:13,680 --> 01:14:41,660
Take a look at ease of working the cuirinhos, потому that we don't care withproof

838
01:14:41,660 --> 01:15:03,660
So there are categories of pink washers, cosmetics companies, companies that make cars, some companies

839
01:15:03,660 --> 01:15:09,620
make food, dairy in particular, and alcohol, because alcohol is linked to breast cancer.

840
01:15:09,620 --> 01:15:21,620
In the dairy field, the problem is largely with companies that stimulate their dairy with recombinant bovine growth hormone,

841
01:15:21,620 --> 01:15:24,620
which has been linked to breast cancer.

842
01:15:24,620 --> 01:15:32,620
If you're a company doing a pink campaign that uses RBGH, you're a pink washer.

843
01:15:32,620 --> 01:15:37,620
And your play, made by General Mills, was the biggest offender.

844
01:15:37,620 --> 01:15:46,620
They raised millions of dollars for the Coleman Foundation selling this yogurt that has in it dairy-stimulated with RBGH.

845
01:15:46,620 --> 01:15:49,620
So in, what year is this?

846
01:15:49,620 --> 01:15:56,620
In 2008, we launched a campaign called Tell General Mills to Put a Lid on It.

847
01:15:56,620 --> 01:16:10,620
It was an email-based campaign and web-based campaign where we asked people to write to General Mills and explain why they needed to stop using RBGH if they were going to do breast cancer stuff.

848
01:16:10,620 --> 01:16:13,620
And lo and behold, they did.

849
01:16:13,620 --> 01:16:16,620
And that is the power of activism.

850
01:16:16,620 --> 01:16:24,620
That's when ordinary people do a simple thing, like send an email, or write a letter, or send a postcard.

851
01:16:24,620 --> 01:16:27,620
It changes the world.

852
01:16:27,620 --> 01:16:29,620
How do you like your coffee, Sharon?

853
01:16:29,620 --> 01:16:30,620
With cream, please.

854
01:16:30,620 --> 01:16:34,620
I've been having such a tough time these days with the stock market the way it is.

855
01:16:34,620 --> 01:16:38,620
John and I have been shifting our investments to healthcare companies.

856
01:16:38,620 --> 01:16:42,620
We just bought some shares of the pharmaceutical company Eli Lilly.

857
01:16:42,620 --> 01:16:48,620
They make breast cancer drugs both to treat the disease and reduce the risk of people getting it.

858
01:16:48,620 --> 01:16:51,620
Did you know Eli Lilly also makes RBGH?

859
01:16:51,620 --> 01:16:53,620
RBGH?

860
01:16:53,620 --> 01:16:54,620
What's that?

861
01:16:54,620 --> 01:16:57,620
It's a synthetic hormone given to dairy cows.

862
01:16:57,620 --> 01:17:00,620
They sell it under the name Pauzilac.

863
01:17:00,620 --> 01:17:04,620
It increases the risk of cancer in people who drink milk made from cows treated with it.

864
01:17:04,620 --> 01:17:10,620
In fact, companies like General Mills and Walmart have stopped using milk made with RBGH in their products.

865
01:17:10,620 --> 01:17:13,620
And Canada and the European Union have even banned it.

866
01:17:13,620 --> 01:17:17,620
That's probably why Monsanto sold it to Eli Lilly in the first place.

867
01:17:17,620 --> 01:17:25,620
So Eli Lilly is making profits from cancer drugs and a substance that could increase the risk of people getting cancer?

868
01:17:25,620 --> 01:17:26,620
Yeah.

869
01:17:26,620 --> 01:17:31,620
So Eli Lilly is milking cancer.

870
01:17:35,620 --> 01:17:44,620
When you start looking at who is actually controlling science, it goes all the way back, I think, to, you know, who has the money.

871
01:17:44,620 --> 01:17:49,620
A lot of the research that's being done is being done by the pharmaceutical companies.

872
01:17:49,620 --> 01:17:56,620
They also fund research that they think is going to be in their interest to fund.

873
01:17:56,620 --> 01:18:01,620
AstraZeneca, for example, which is based in the UK, produces tamoxifen.

874
01:18:01,620 --> 01:18:07,620
As far as I know, it still has the patent on it and it's making billions of dollars a year.

875
01:18:07,620 --> 01:18:10,620
Tamoxifen is anti-estrogenic.

876
01:18:10,620 --> 01:18:14,620
It's used as a treatment for breast cancer to stop estrogen production.

877
01:18:14,620 --> 01:18:23,620
They also own Syngenta, a pesticide producing company that makes atrazine.

878
01:18:23,620 --> 01:18:29,620
Atrazine is very, very widely used on corn and on a number of other crops.

879
01:18:29,620 --> 01:18:33,620
It's been used widely in North America, right here in Essex County.

880
01:18:33,620 --> 01:18:37,620
Atrazine has been found to be estrogenic.

881
01:18:37,620 --> 01:18:44,620
In fact, it's been banned in Europe for use because of its endocrine-disrupting characteristics.

882
01:18:44,620 --> 01:18:59,620
It's Breast Cancer Awareness Month, which has a very nefarious history.

883
01:18:59,620 --> 01:19:12,620
It was invented in the early 80s by a public relations expert at Zeneca in Delaware,

884
01:19:12,620 --> 01:19:20,620
which was the American arm of what was then the largest chemical company in the world.

885
01:19:26,620 --> 01:19:31,620
And this month certainly encourages women and men to talk about the issue.

886
01:19:31,620 --> 01:19:33,620
What kinds of things are being planned?

887
01:19:33,620 --> 01:19:37,620
Organizations all over the country involved with breast cancer and cancer concerns

888
01:19:37,620 --> 01:19:39,620
are planning something nearly every day.

889
01:19:39,620 --> 01:19:43,620
One notable is National Mammography Day on October 19th,

890
01:19:43,620 --> 01:19:49,620
where over 1,700 radiologists are participating with free mammography for women.

891
01:19:49,620 --> 01:19:51,620
And that's exciting. That's a big breakthrough.

892
01:19:51,620 --> 01:19:55,620
I think it'll encourage people to haven't had that first mammogram to go get it.

893
01:19:55,620 --> 01:19:58,620
You talk about the importance of corporations getting involved,

894
01:19:58,620 --> 01:20:01,620
and there's no better example than Zeneca Pharmaceuticals.

895
01:20:01,620 --> 01:20:03,620
Bob, tell me what Zeneca is doing and why.

896
01:20:03,620 --> 01:20:07,620
Well, we've had a very strong interest in breast cancer for a number of years

897
01:20:07,620 --> 01:20:10,620
because we are a research-based pharmaceutical company.

898
01:20:10,620 --> 01:20:13,620
We do basic pharmaceutical research into cancer.

899
01:20:13,620 --> 01:20:20,620
We realize that early detection is extremely important to the long-term survivability of patients.

900
01:20:20,620 --> 01:20:27,620
In 1985, we were one of the founding sponsors for National Breast Cancer Week in those days,

901
01:20:27,620 --> 01:20:30,620
which has now turned into National Breast Cancer Awareness Month,

902
01:20:30,620 --> 01:20:35,620
because we wanted to try to get the message out to women across America

903
01:20:35,620 --> 01:20:37,620
that early detection really is very important.

904
01:20:37,620 --> 01:20:45,620
The point of Breast Cancer Awareness Month since its inception has been to promote mammography

905
01:20:45,620 --> 01:20:50,620
as the major tool in winning the fight against breast cancer.

906
01:20:50,620 --> 01:20:58,620
And all promotional materials that use the name must be approved by AstraZeneca.

907
01:20:58,620 --> 01:21:08,620
So what we have is a situation in which a company that will benefit from more people being diagnosed with breast cancer

908
01:21:08,620 --> 01:21:16,620
through the use of mammography, producing a campaign, encouraging people to get screened.

909
01:21:16,620 --> 01:21:18,620
It's going to say what happens on the competition tonight!

910
01:21:22,620 --> 01:21:29,620
.

911
01:21:35,620 --> 01:21:38,620
We aren't staying for Sœurs!

912
01:21:38,620 --> 01:21:40,620
.

913
01:21:40,620 --> 01:21:42,620
that march for life.

914
01:21:42,620 --> 01:21:53,240
I think on the part of the people who are walking the race that is really

915
01:21:53,240 --> 01:21:57,440
innocent you know people just don't know we do trust and why wouldn't we and you

916
01:21:57,440 --> 01:22:01,160
know I think a lot of us feel really frustrated at the month of October

917
01:22:01,160 --> 01:22:07,100
because okay great we're getting this recognition but at the same time it's

918
01:22:07,100 --> 01:22:12,560
almost like our disease is being used for people to profit and that's not okay

919
01:22:12,560 --> 01:22:22,960
it's not um there's no integrity for people to finally rise up and object

920
01:22:22,960 --> 01:22:33,480
people have to know they have to be aware of the magnitude of the lies they're

921
01:22:33,480 --> 01:22:40,160
being fed and the lies are comforting lies people are not going to want to give up

922
01:22:40,160 --> 01:22:45,080
these lies they're comforting breast cancer awareness month is comforting

923
01:22:45,080 --> 01:22:50,880
because you're doing something about something that scares you

924
01:22:50,880 --> 01:23:07,560
breast cancer awareness month despite the fact that it does not reflect any reality

925
01:23:07,560 --> 01:23:10,560
works

926
01:23:10,560 --> 01:23:25,600
pink ribbon vacuum cleaners work pink ribbon teddy bears sell pink ribbon yogurt also sells it works

927
01:23:25,600 --> 01:23:40,940
and as long as it works they're going to keep pushing thank you and it is tempting to say they

928
01:23:40,940 --> 01:23:50,000
must be in a conspiracy but that's way too easy I wish it were because if it were a conspiracy

929
01:23:50,000 --> 01:23:58,580
then we could expose it and suddenly people would be aware but it's not it's business as usual

930
01:23:58,580 --> 01:24:11,480
we need you know as corporate citizens we obviously would love that the rest of the corporate world

931
01:24:11,480 --> 01:24:26,480
do give back to the communities in this manner we look at our position as being that of a leader to raise funds that's our job we take that job very seriously and when we listen to the researchers tell us about their job

932
01:24:26,480 --> 01:24:41,460
we need to raise a lot more money the notion that the solution to a complex problem is throwing money at it is a typical American solution to a problem I don't know if it's just American it's capital

933
01:24:41,460 --> 01:24:48,460
a list if we just throw enough money at something we'll understand it I think that is so wrongheaded

934
01:24:48,460 --> 01:25:04,460
for one thing I think I I I I hear at many meetings now well breast cancer so complex or no simple answers the more we invest ourselves in complexity the harder it is to find new answers

935
01:25:04,460 --> 01:25:11,460
can we take a step back and actually get some coordination of this problem does the person in the lab in San Diego know what the person in the lab in Montreal is doing or the person in the lab in Berlin are they coordinated are they duplicating are they doing the same things as failed three times what is going on

936
01:25:11,460 --> 01:25:24,460
take for example trying to study the genetics of breast cancer and we found out that in

937
01:25:24,460 --> 01:25:33,260
take for example trying to study the genetics of breast cancer in women of African ancestry

938
01:25:33,260 --> 01:25:40,140
and we found out that in fact while we've had this large established infrastructure to study

939
01:25:40,140 --> 01:25:46,220
breast cancer and a lot of groups have been funded when the genome-wide association studies

940
01:25:46,220 --> 01:25:52,860
when the results started coming back coming out it turned out that every study upon study

941
01:25:52,860 --> 01:26:02,380
has all been among white women in western europe or in america and so all of the data no one could

942
01:26:02,380 --> 01:26:08,460
say for sure whether they apply to minority groups to asian women to african-american women to women

943
01:26:08,460 --> 01:26:15,500
in africa and yet we've spent millions of dollars studying the same population because these are the

944
01:26:15,500 --> 01:26:22,140
convenient samples i call them you know white women go to doctors they are in major academic

945
01:26:22,140 --> 01:26:29,420
medical centers are set up in areas where they can start set up cohorts of well-educated white women

946
01:26:29,420 --> 01:26:36,460
the lack of coordination in breast cancer research is appalling at the federal level in the u.s there

947
01:26:36,460 --> 01:26:42,620
are 30 some different agencies led by the nci that fund breast cancer research there are a number of

948
01:26:42,620 --> 01:26:50,460
non-profits sue loves group common foundation acs and there are tons of them i mean everybody's

949
01:26:50,460 --> 01:26:55,100
raising money for research because people want to fund research and then there are the private

950
01:26:55,100 --> 01:27:11,980
pharmaceutical companies and we don't know what they're spending and nobody's minding in the store

951
01:27:20,460 --> 01:27:46,220
so what you see is all this money flooding into the cause you see endless repetition of particular kinds

952
01:27:46,220 --> 01:27:54,780
of research so research for instance that seeks to find incremental changes in life expectancy of a

953
01:27:54,780 --> 01:28:01,660
mouse given a certain cancer drug so you get the needless repetition and then you get massive gaps

954
01:28:01,660 --> 01:28:09,500
so questions about what kinds of cancers must access to size right which is what kills people

955
01:28:09,500 --> 01:28:24,060
generally not the size of the tumor that kind of research isn't funded

956
01:28:24,060 --> 01:28:29,580
so

957
01:28:42,700 --> 01:28:44,540
so

958
01:28:46,540 --> 01:28:47,440
so

959
01:28:47,440 --> 01:29:06,980
Breast cancer recognizes no border, and neither must our efforts.

960
01:29:06,980 --> 01:29:15,920
We must expand our reach country by country, town by town, village by village, person by person.

961
01:29:15,920 --> 01:29:33,380
In recent years, we've seen the development on the part of organizations like the Avon Foundation, the Komen Foundation, the pharmaceutical company, AstraZeneca, to do breast cancer fundraising and awareness campaigns overseas.

962
01:29:33,380 --> 01:29:37,920
So this is what we can think of as the globalization of the breast cancer movement.

963
01:29:37,920 --> 01:29:51,920
What I found in my research is that what they're actually doing is producing a culture of breast cancer risk in places where breast cancer may not be a or the primary health concern.

964
01:29:51,920 --> 01:29:56,920
Basically, now we're going to take the same dumb messages to other parts of the world.

965
01:29:56,920 --> 01:30:00,920
So let me tell you a story about mammogram machines.

966
01:30:00,920 --> 01:30:08,920
In the early 70s, we were using, in North America, machines that gave very high doses of radiation.

967
01:30:08,920 --> 01:30:12,920
And we figured out that was not a good idea, so we stopped.

968
01:30:12,920 --> 01:30:14,920
What do you think we did with those machines?

969
01:30:14,920 --> 01:30:17,920
We send them to developing countries.

970
01:30:17,920 --> 01:30:20,920
We, we do it all the time.

971
01:30:20,920 --> 01:30:23,920
We send the worst of our stuff to other places.

972
01:30:23,920 --> 01:30:29,920
And I would say that sending more dumb messages all over the world isn't going to help.

973
01:30:29,920 --> 01:30:45,920
Companies need a license to operate.

974
01:30:45,920 --> 01:30:47,920
There are many, many competitors.

975
01:30:47,920 --> 01:30:52,920
Companies go into new markets, for example, going into China or India.

976
01:30:52,920 --> 01:30:58,920
In China, for example, the government wants to know, what are you doing for my people?

977
01:30:58,920 --> 01:31:00,920
What are you doing for my communities?

978
01:31:00,920 --> 01:31:03,920
Even before they're allowed to do business.

979
01:31:03,920 --> 01:31:09,920
When you give back through a cause, you earn the license to operate.

980
01:31:09,920 --> 01:31:19,920
Towards the end of the Bush administration, the U.S. government began using breast cancer awareness as a tool of diplomacy in the Middle East.

981
01:31:19,920 --> 01:31:33,920
As a way they thought of winning the hearts and minds of Middle Easterners who are angry at U.S. involvement, the invasion of Iraq, so on and so forth.

982
01:31:33,920 --> 01:31:42,920
And to me, this is the most insidious use of breast cancer awareness, but it's also not surprising.

983
01:31:42,920 --> 01:32:08,920
Until we, in the breast cancer community, and in the cancer community, have the equivalent of antiretroviral drugs, until we have the ability to be able to treat this disease much the way that diabetes is treated, until we have those kinds, and even after that, evolutions in this disease, there's not enough pink.

984
01:32:08,920 --> 01:32:10,920
There's not enough pink.

985
01:32:10,920 --> 01:32:13,920
Hello, San Francisco Walkers!

986
01:32:13,920 --> 01:32:25,920
You have come a long way since yesterday morning, but now you are done!

987
01:32:25,920 --> 01:32:34,920
The research, the caring, the life-saving work being done across this country and around the world is all possible because of people like you.

988
01:32:34,920 --> 01:32:43,920
You didn't choose to stay home this weekend. You chose to take a stand, and we thank you so much for being in it to end it with us.

989
01:32:43,920 --> 01:32:51,920
We began here yesterday as a diverse group from 46 states who share a common thread in the fight against breast cancer.

990
01:32:51,920 --> 01:32:57,920
And even though you're now standing right back where you started, you are in a very different place.

991
01:32:57,920 --> 01:33:04,920
You are now part of a community. A community deeply connected to each other and to the cause.

992
01:33:04,920 --> 01:33:10,920
We'd like to demonstrate the strength of that community now, and ask your family and friends to join us.

993
01:33:10,920 --> 01:33:22,920
If you are connected to this community because you are a breast cancer survivor, please raise your hands high above your head and hold them there.

994
01:33:22,920 --> 01:33:32,920
If you are connected to this community because you walked as far as you possibly could to raise funds and awareness, raise your hands and hold them there.

995
01:33:32,920 --> 01:33:43,920
Now reach up and grab the hands of those around you. Feel the strength of our connection thousands strong because we need each other to win this fight.

996
01:33:43,920 --> 01:33:47,920
We need the power of our community to save lives.

997
01:33:47,920 --> 01:33:59,920
But remember, our journey continues in three more cities this year and right back here in San Francisco in 2011.

998
01:33:59,920 --> 01:34:08,920
The fact that women are willing to walk, run, jump out of planes, climb mountains, shows how motivated women are to find the answer to breast cancer.

999
01:34:08,920 --> 01:34:15,920
We used to have a phrase that said, do something besides worry, that might make a difference.

1000
01:34:15,920 --> 01:34:22,920
I do think that the public individuals have enormous power if they would use it.

1001
01:34:29,920 --> 01:34:58,920
When I see a pink ribbon on the label of a product, for example, or even on somebody's lapel, I feel uncomfortable.

1002
01:34:58,920 --> 01:35:07,920
And if I have the time and the energy, I might even get into an argument and say, I know you're coming from a good place.

1003
01:35:07,920 --> 01:35:14,920
I know you want to help, but I've been through breast cancer and I don't think there's anything pretty and pink about it.

1004
01:35:14,920 --> 01:35:40,920
When I see the pink ribbon, I see breast cancer. I see a movement. I see millions and millions of men and women coming together with companies, with government, with NGOs, with their detractors as well, stirring it up and saying, this is a disease that is too prevalent.

1005
01:35:40,920 --> 01:35:49,920
This is a disease that has taken too many lives. This is a disease that we must stop and hopefully in the next lifetime.

1006
01:35:49,920 --> 01:36:02,920
When I see a pink ribbon, I think the same thing of when I see made in China. It doesn't mean anything to me.

1007
01:36:02,920 --> 01:36:13,920
I don't like the pink ribbon. I don't like pink. I think pink softens what's really not a soft disease.

1008
01:36:13,920 --> 01:36:26,920
And I think that the pink ribbon makes breast cancer into something friendly and cuddly as opposed to a really yucky disease that's very scary and that has significant consequences.

1009
01:36:26,920 --> 01:36:39,920
When I see the pink ribbon, pink is synonymous now with breast cancer, with funds that are raised for research on breast cancer.

1010
01:36:39,920 --> 01:36:45,920
But really so much of that effort goes toward trying to treat the disease after it develops.

1011
01:36:45,920 --> 01:36:56,920
And so little of it goes to helping identify and stomp out the root causes of breast cancer.

1012
01:36:56,920 --> 01:37:08,920
Well, I'm sure that what I think of when I see a pink ribbon is not necessarily shared by other people. I see evil.

1013
01:37:08,920 --> 01:37:12,920
I don't, I don't think of something when I see a pink ribbon.

1014
01:37:17,920 --> 01:37:25,920
People often say, well if it's raising money, or even if it isn't raising that much money, if it's raising awareness, like that can only be a good thing.

1015
01:37:25,920 --> 01:37:37,920
And I have to disagree. I think that the level of misinformation and the perky image of the disease is at this point doing more harm than good.

1016
01:37:38,920 --> 01:37:47,920
эти rope諸ideя

1017
01:37:47,920 --> 01:37:54,920
Because I feel the main change.

1018
01:37:54,920 --> 01:37:56,920
I don't think that the defender is going to make it happening or be a benefit.

1019
01:37:56,920 --> 01:38:02,920
I know that dumbbell isn't peach, but I feel whatever bleeding is is enough hurt for Dan progress.