1 00:00:00,000 --> 00:00:04,900 So hi everyone my name is Dhanush Dinesh so I'm founder of an organization called 2 00:00:04,900 --> 00:00:10,140 Clime Eat. It's one year and one month old so it's very new and was launched at 3 00:00:10,140 --> 00:00:15,179 COP26 and we worked with the COP26, COP27 and G7 presidencies in our first 4 00:00:15,179 --> 00:00:19,820 year working on these issues around food and climate and her excellency I'd 5 00:00:19,820 --> 00:00:24,100 firstly like to congratulate you and the UAE for actually hosting the first ever 6 00:00:24,100 --> 00:00:28,060 food systems transformation forum together with the FAO because what we 7 00:00:28,059 --> 00:00:31,779 really see there is a lack of a place where we can have these discussions so 8 00:00:31,779 --> 00:00:35,379 already we're talking about innovation this is also an innovation in the way 9 00:00:35,379 --> 00:00:40,140 that we have dialogues and have these important discussions and the thread 10 00:00:40,140 --> 00:00:44,739 that I picked up from the earlier sessions is freely on innovation and I 11 00:00:44,739 --> 00:00:50,420 think we have an amazing panel here of innovators who can actually shed light 12 00:00:50,420 --> 00:00:55,420 on what different areas we can innovate in and and with that I'd like to go to 13 00:00:55,539 --> 00:01:00,940 the first panelist we're short on time Dr. Ismahan Aloufi the chief scientist 14 00:01:00,940 --> 00:01:05,019 of FAO but I particularly referred to you as an innovator because I think 15 00:01:05,019 --> 00:01:09,659 you're an innovator within that FAO context you've delivered the first ever 16 00:01:09,659 --> 00:01:14,820 FAO science strategy. FAO has got under your leadership of chief innovation 17 00:01:14,820 --> 00:01:19,099 officer so there are lots of global efforts that you're taking as FAO so can 18 00:01:19,099 --> 00:01:22,859 you tell us a bit more about that global approach and how that can enable 19 00:01:23,019 --> 00:01:27,539 innovation in countries like the UAE among startups and other organizations. 20 00:01:27,539 --> 00:01:34,980 Thank you very much Dinesh and really let me what we heard now it's all of us 21 00:01:34,980 --> 00:01:40,260 we said transformation innovation and technology and the example from UAE that 22 00:01:40,260 --> 00:01:46,460 your excellency explained for us it's really very life and very clear so when 23 00:01:46,460 --> 00:01:52,120 we talk about transformation it means we do things different and I agree with the 24 00:01:52,120 --> 00:01:56,960 panel before we can't do it without science technology and innovation and I 25 00:01:56,960 --> 00:02:01,719 want you really to look back at the last 400 years and tell me one single 26 00:02:01,719 --> 00:02:07,400 invention or innovation that does not include science none of it all of it was 27 00:02:07,400 --> 00:02:11,800 science and that's where we are right now we are in a better situation than 400 28 00:02:11,800 --> 00:02:17,000 years ago we have much more food we live much longer we have a better life and so 29 00:02:17,000 --> 00:02:21,960 on and so forth but we did it we overdid it in terms of natural resources uses 30 00:02:21,960 --> 00:02:26,879 we overdid it we use too much water too much fertilizer we didn't give 31 00:02:26,879 --> 00:02:32,120 innovation to the South we did not scale it up and that's where really at our 32 00:02:32,120 --> 00:02:37,760 strategic framework it's on the transformation and the way we say it it's 33 00:02:37,760 --> 00:02:43,040 the four betters that for me talks to my heart we better we need to have a better 34 00:02:43,040 --> 00:02:48,879 production better nutrition better environment and better life leaving no 35 00:02:48,879 --> 00:02:53,879 one behind and my role as the chief scientist of FAO is to bring the 36 00:02:53,879 --> 00:02:58,240 science for each one what are the best science and technologies innovation for 37 00:02:58,240 --> 00:03:03,280 better production because we want it or not we need to produce more so how can 38 00:03:03,280 --> 00:03:08,240 we produce more with less and that's where the stocking example is amazing so 39 00:03:08,240 --> 00:03:13,680 we need to do it but how could we take it to Africa that our colleague in Agra 40 00:03:13,680 --> 00:03:19,640 is talking about Africa is producing less than 10% of what Europe is using 41 00:03:19,640 --> 00:03:24,840 per square meter why it's not because of the ecosystem it's because of the lack 42 00:03:24,840 --> 00:03:29,960 of technology so first we need to look at those that need the most and we need 43 00:03:29,960 --> 00:03:35,319 to bring it to them at low cost and we need to explain it to to make them part 44 00:03:35,319 --> 00:03:39,360 of the solution then we look at science and their better nutrition better 45 00:03:39,360 --> 00:03:42,840 environment and so on and so forth and there is technologies there will be more 46 00:03:42,840 --> 00:03:47,719 technologies coming but we need first to start adopting what we have at a large 47 00:03:47,719 --> 00:03:52,879 scale that's the continent of Africa that's the continent of Asia as well and 48 00:03:52,879 --> 00:03:57,199 we need to continue to invest in science and we need to think about innovation 49 00:03:57,199 --> 00:04:01,560 beyond technology and I fully agree with the minister this means that said it's 50 00:04:01,560 --> 00:04:06,240 not only digital it's not only technology it's also institutional innovation its 51 00:04:06,240 --> 00:04:10,920 financial innovation its policy its societal and that's really what FAO is 52 00:04:10,919 --> 00:04:17,759 getting in its new areas like behavioral science we did a hat icon few two years 53 00:04:17,759 --> 00:04:23,279 ago and the winner was a young scientist from Jordan that made that the farmers 54 00:04:23,279 --> 00:04:29,319 use less water to behavior science not to technology so the power of innovation 55 00:04:29,319 --> 00:04:33,879 beyond technology is amazing and we need to harness yeah quick follow-up question 56 00:04:33,879 --> 00:04:37,439 is man so I just want to make this the more of a conversation and that's on 57 00:04:37,439 --> 00:04:40,839 particularly on the topic of diets how does your thinking fit in because you've 58 00:04:40,839 --> 00:04:45,119 mentioned the technology agenda the scaling agenda in low and middle income 59 00:04:45,119 --> 00:04:49,359 countries particularly how do you see the dietary transition are happening the 60 00:04:49,359 --> 00:04:53,759 dietary transition is happening and again it's happening for the elite so 61 00:04:53,759 --> 00:04:57,799 your excellency you mentioned you know what can you what it's one of my babies 62 00:04:57,799 --> 00:05:03,279 I love it but really unfortunately when it enters in some market it becomes an 63 00:05:03,279 --> 00:05:07,399 elite food and that's not what we want I remember when I met the First Lady of 64 00:05:07,599 --> 00:05:15,799 Peru in 2013 she said I I made it I made quinoa what it is by engaging the chief 65 00:05:15,799 --> 00:05:20,919 that the chefs across Peru but I didn't want it to be only for for the rich 66 00:05:20,919 --> 00:05:25,519 people because right now the indigenous people in Peru that used to eat quinoa 67 00:05:25,519 --> 00:05:30,599 have a high level of miscarriage we have a lot of nutrition problems because 68 00:05:30,599 --> 00:05:35,560 they sold it in the market like exactly like that the other example so what I 69 00:05:35,600 --> 00:05:38,800 want to say it's the dietary is happening but we need to make it 70 00:05:38,800 --> 00:05:44,079 inclusive leaving no one behind it's very important and maybe it's time for 71 00:05:44,079 --> 00:05:49,600 us to think diversification it's beautiful for us to to to be happy with 72 00:05:49,600 --> 00:05:54,240 hundred twenty five species of plant and twenty species of animals but it's not 73 00:05:54,240 --> 00:05:58,920 what's nature is nature it's thousand and thousand of species and we need to 74 00:05:58,920 --> 00:06:03,560 diversify our food because in the diversification we have climate change 75 00:06:03,560 --> 00:06:08,199 adaptation because they are they are resilient to heat to drought and you 76 00:06:08,199 --> 00:06:12,839 name it but also it's much more nutritious so the diet it's happening I 77 00:06:12,839 --> 00:06:17,680 hope it's gonna happen and their diversification hat so that we get the 78 00:06:17,680 --> 00:06:23,639 400,000 of species on planet produced the thousand and thousand of animals 79 00:06:23,639 --> 00:06:28,840 used and we get every one of us get a different diet I mean it's sad that we 80 00:06:28,839 --> 00:06:34,599 eat the same we we style the same way it's getting into too much of mono 81 00:06:34,599 --> 00:06:38,879 mono which is not the most beautiful things we want we need colors thank you 82 00:06:38,879 --> 00:06:43,679 man and I had the honor to visit the International Center for biosaline 83 00:06:43,679 --> 00:06:46,919 agriculture last week which he used to head and I actually saw them 84 00:06:46,919 --> 00:06:51,000 experimenting with quinoa here in the in the weather in in the UAE which is 85 00:06:51,000 --> 00:06:55,319 incredible that the the crop is so resilient also in this weather they also 86 00:06:55,319 --> 00:07:01,040 had a quinoa burger in Dubai so which is cool so Adam turning to you because 87 00:07:01,040 --> 00:07:05,079 you you you have a food innovation lab in the form of shoe and you're working 88 00:07:05,079 --> 00:07:09,000 on different parts of the supply chain so the global picture that is Mahan is 89 00:07:09,000 --> 00:07:12,360 painted how does it work in your practical experience and where would you 90 00:07:12,360 --> 00:07:20,719 like it to go great so I I made a small list so I stayed somewhat on topic but 91 00:07:20,760 --> 00:07:26,160 you know I think it's no surprise that we over complicate the matter right 92 00:07:26,160 --> 00:07:32,720 these you know I'm Australian but I live in the US and in the US there is this 93 00:07:32,720 --> 00:07:39,880 persistent conversation is it plant-based or is it animal based and 94 00:07:39,880 --> 00:07:44,960 frankly it's gone to the point of absurd where I even saw on the packet of I 95 00:07:45,120 --> 00:07:50,959 think it was planters peanuts it said plant-based and you know in at least in 96 00:07:50,959 --> 00:07:55,719 my lifetime I can't remember a time that peanuts weren't plant-based so we we 97 00:07:55,719 --> 00:08:00,120 kind of get to the point of ridiculous right and I think there's a lot of 98 00:08:00,120 --> 00:08:05,240 there's a lot of sloppy marketing that goes into this where people think that 99 00:08:05,240 --> 00:08:09,799 if you create something and call it plant-based and you don't necessarily 100 00:08:09,799 --> 00:08:14,599 have to apply all of your intelligence to try to make sure this thing is 101 00:08:14,600 --> 00:08:19,320 delicious people will inherently buy it because there is a 7% portion of the 102 00:08:19,320 --> 00:08:23,280 population typically at the top right when we talk about the access for 103 00:08:23,280 --> 00:08:27,640 everybody that if you tell them you're gonna live 10 years longer if you eat 104 00:08:27,640 --> 00:08:31,260 that thing but you've got to hold your nose to weed it there is a market for 105 00:08:31,260 --> 00:08:36,600 that right during a fad during a trend but then if you want something to 106 00:08:36,600 --> 00:08:41,420 create lasting sustaining sustainable impact it has to be delicious you have 107 00:08:41,419 --> 00:08:45,939 to cater to the people who don't I don't want to generalize but who don't 108 00:08:45,939 --> 00:08:50,959 care if the thing is healthy if it's sustainable if you're gonna live 10 109 00:08:50,959 --> 00:08:54,000 years longer they don't care if that thing doesn't taste good they're not 110 00:08:54,000 --> 00:09:00,319 gonna eat it right so when we when we have those conversations about 111 00:09:00,319 --> 00:09:06,679 technology taste has to have a seat at the table because the fact of the matter 112 00:09:06,679 --> 00:09:11,299 is you can have the greatest technology in the world and the problem is is when 113 00:09:11,839 --> 00:09:17,079 that technology caters typically for the top part of a population you're speaking 114 00:09:17,079 --> 00:09:22,120 to something which most of the population strangely has a barrier to when 115 00:09:22,120 --> 00:09:26,359 we talk technology now I'm gonna try to stay on track that when we talk 116 00:09:26,359 --> 00:09:32,159 technology there seems to be a line that we draw we all have you look around the 117 00:09:32,159 --> 00:09:34,959 room and everyone's got the latest and greatest iPhones right we love it in our 118 00:09:34,959 --> 00:09:39,759 pocket we love it to work on but we draw a line when we say what goes in my mouth 119 00:09:39,819 --> 00:09:44,299 cannot contain technology and the problem is I've got a team full of 120 00:09:44,299 --> 00:09:48,939 scientists this is this is my my excuse here so I'm not anti science I'm pro 121 00:09:48,939 --> 00:09:52,980 science more than half of my team is scientists right that's the in order so 122 00:09:52,980 --> 00:09:57,179 everyone doesn't throw things at me but the problem is is most of the industry 123 00:09:57,179 --> 00:10:03,220 is run and directed by scientists and to a scientist it's all about the science 124 00:10:03,220 --> 00:10:08,139 and when you talk about the greatness of that thing you talk about it in a very 125 00:10:08,139 --> 00:10:14,240 abstract fashion that it's a science experiment it's not food and somewhere 126 00:10:14,240 --> 00:10:19,080 the basic solution is we're gonna get back to food we got to get back to 127 00:10:19,080 --> 00:10:24,159 something tasting great and I somewhere try to sit somewhere in the middle I 128 00:10:24,159 --> 00:10:29,080 don't think it's all plant-based I don't think it's all animal-based I think 129 00:10:29,080 --> 00:10:34,759 it's somewhere in the middle I think we get away from a steak that takes up an 130 00:10:34,759 --> 00:10:38,779 entire plate and a tiny little bit of vegetables to feel good about yourself 131 00:10:38,779 --> 00:10:46,980 and I think we go the other way I think we go to a world in which animal 132 00:10:46,980 --> 00:10:53,899 products become a luxury good become the thing that we are cherishing that we're 133 00:10:53,899 --> 00:10:57,700 eating small amounts of because with the rise of all these other plant-based 134 00:10:57,700 --> 00:11:03,700 technologies we have the ability to consume things with very bioavailable 135 00:11:03,759 --> 00:11:10,920 nutrition and protein that we don't need copious amounts of animal protein we 136 00:11:10,920 --> 00:11:15,800 balance that out and one of the crazy statistics that that we've got a whole 137 00:11:15,800 --> 00:11:21,040 team now working on the future of food one of the crazy statistics is that it 138 00:11:21,040 --> 00:11:25,720 looks like alternative proteins are on their way to becoming up to 11% of our 139 00:11:25,720 --> 00:11:32,000 global diet and if that does happen by the year 2035 is there is the projection 140 00:11:32,299 --> 00:11:38,899 if that does happen by the year 2030 we have already removed the equal amount 141 00:11:38,899 --> 00:11:43,620 of carbon emissions from the the the world that the entire aviation industry 142 00:11:43,620 --> 00:11:51,179 takes up so something like that 11% it's not a dramatic tremendous newsworthy 143 00:11:51,179 --> 00:11:56,059 amount but it does make a sizable difference and enough of those 144 00:11:56,059 --> 00:11:59,539 differences we're gonna get to the overall solution there are plenty of 145 00:11:59,539 --> 00:12:02,639 points I didn't get to but hopefully that's enough let's hope we can come 146 00:12:02,639 --> 00:12:07,319 back for a second one thanks Adam that's really intriguing and you mentioned 147 00:12:07,319 --> 00:12:10,879 taste and you also mentioned technologies so I want to go to the next 148 00:12:10,879 --> 00:12:15,480 panelist dr. Cota who's a behavioral scientist and ismahan also mentioned 149 00:12:15,480 --> 00:12:18,839 behavioral science and the innovation but I also work a lot with scientists 150 00:12:18,839 --> 00:12:22,879 and often it's like you develop all these great technologies and then we 151 00:12:22,879 --> 00:12:27,039 find a behavioral scientist if we have the luxury and then say how do we get 152 00:12:27,039 --> 00:12:31,000 these adopted you know so what is your view I mean where should behavioral 153 00:12:31,000 --> 00:12:34,980 science come in like how can we make sure that it happens hand-in-hand and 154 00:12:34,980 --> 00:12:39,899 people are open to adopting some of these innovations thank you so I'm 155 00:12:39,899 --> 00:12:44,419 actually a public health doctor professor and I've recognized over the 156 00:12:44,419 --> 00:12:48,379 last few decades that actually unless we understand the public unless you 157 00:12:48,379 --> 00:12:51,899 understand who we're delivering to we will get nowhere and that's what we've 158 00:12:51,899 --> 00:12:56,600 seen largely with things like obesity diabetes and actually behavioral 159 00:12:56,600 --> 00:13:01,079 science and understanding using that to understand the population is key to 160 00:13:01,079 --> 00:13:08,159 driving change and so what I would like to see as a public health physician is 161 00:13:08,159 --> 00:13:13,799 that we tackle our food system both from a health and climate system together 162 00:13:13,799 --> 00:13:18,919 why the diets that are actually healthy for us are also those that are climate 163 00:13:18,919 --> 00:13:24,419 friendly and we're talking mostly about red meat and beef here the 164 00:13:24,419 --> 00:13:28,139 interventions that we'd put in place actually are the same for health and 165 00:13:28,139 --> 00:13:34,379 climate when we talk about labeling for example food labeling labeling them as 166 00:13:34,379 --> 00:13:38,740 either healthy or labeling them as climate friendly can have some impact 167 00:13:38,740 --> 00:13:44,699 doing the two together is syn it has a synergistic effect and when we talk 168 00:13:44,700 --> 00:13:51,320 about alternative proteins surveys show again and again that health is the 169 00:13:51,320 --> 00:13:55,720 driver for people shifting to alternative proteins but it's also the 170 00:13:55,720 --> 00:14:00,860 major obstacle because we don't yet have the research to show us what's in the 171 00:14:00,860 --> 00:14:05,280 food how healthy is this food and there's a lot of misinformation and 172 00:14:05,280 --> 00:14:10,160 without the research I think that misinformation will remain rife so what 173 00:14:10,160 --> 00:14:14,340 can we do about it from a behavior change perspective so in public health 174 00:14:14,379 --> 00:14:19,019 we use the harm reduction approach quite extensively and it leads to rapid change 175 00:14:19,019 --> 00:14:24,740 so food and meat consumption is very much ingrained in our in our lives in 176 00:14:24,740 --> 00:14:30,860 our diets and it's hard and not likely to lead to impact to tell people to 177 00:14:30,860 --> 00:14:37,180 reduce their meat consumption because the reward actually is at societal level 178 00:14:37,180 --> 00:14:42,780 but we're asking them to make sacrifices at individual level the harm reduction 179 00:14:42,779 --> 00:14:49,980 approach replaces the harmful product the meat with a less harmful alternative 180 00:14:49,980 --> 00:14:55,839 so alternative proteins we've seen that with milk shifting to oat milk we've 181 00:14:55,839 --> 00:15:03,079 seen that with sugar shifting sweeteners even smoking cars and so that's an 182 00:15:03,079 --> 00:15:09,079 approach that I think could lead to rapid change but we need a choice we 183 00:15:09,080 --> 00:15:15,280 need a suite or a menu of products that will work some work from my own team 184 00:15:15,280 --> 00:15:20,400 showed that if you flood the menu or if you flood the market with different 185 00:15:20,400 --> 00:15:25,560 products that you're more likely to get meat eaters to choose plant-based 186 00:15:25,560 --> 00:15:29,360 products and actually the target audience for these products are 187 00:15:29,360 --> 00:15:34,100 flexitarians it's for people who want to shift their meat or slightly reduce their 188 00:15:34,100 --> 00:15:40,460 meat intake it's not to shift people to become vegan or vegetarian so I'll leave i... 189 00:15:40,460 --> 00:15:45,259 I have a lot more but we'll leave it there yeah I have follow-up question but I'll co... 190 00:15:45,259 --> 00:15:50,340 after Edward so it would we've heard about these different perspectives on the global... 191 00:15:50,340 --> 00:15:55,620 from the technology side and from the demand side the change is needed public health... 192 00:15:55,620 --> 00:16:01,060 but you're actually doing all of this in an international context in the UAE with... 193 00:16:01,699 --> 00:16:06,419 so can you tell us a bit more about how you're doing it what you're doing and what... 194 00:16:06,419 --> 00:16:13,699 challenges and opportunities that you see at the national level yeah thank you I come from 195 00:16:13,699 --> 00:16:20,619 from the conventional food from a conventional food background so I've spent... 196 00:16:20,619 --> 00:16:28,619 career doing basic food trading commodities trading manufacturing all on the wheat... 197 00:16:28,659 --> 00:16:39,419 feed milling dairy plants and at some point throughout my career I understood that there 198 00:16:39,419 --> 00:16:46,899 needed to be a shift to new alternative ways of food production because what we're doin... 199 00:16:46,899 --> 00:16:55,419 conventional food systems is no longer sustainable and goes beyond what everybody... 200 00:16:55,419 --> 00:17:05,099 about it's basically an existential issue that needs to be directly addressed we I a... 201 00:17:05,099 --> 00:17:11,500 to live in a country where the leadership has put climate change and food security at th... 202 00:17:11,500 --> 00:17:19,899 government agenda and with that started exploring more and more what could be done... 203 00:17:20,060 --> 00:17:27,259 covid came I was leading one of the large group in the UAE and there was not one you... 204 00:17:27,259 --> 00:17:32,140 office government authority private office that wasn't calling me every day checking ... 205 00:17:32,140 --> 00:17:38,860 food reserves food stocks in transit vessels where we sit on wheat where we sit on barl... 206 00:17:38,860 --> 00:17:47,820 on soya and there came the and and and people both on the supply and on the demand on on... 207 00:17:47,899 --> 00:17:53,659 regulator side started acknowledging more and more the importance of producing food locally 208 00:17:54,939 --> 00:18:00,220 and we are we live in a country that actually 90 of the food is is imported so 209 00:18:01,740 --> 00:18:06,299 and only five percent less than five percent arable land so to go and try to 210 00:18:09,179 --> 00:18:15,019 you know define nature by trying to produce conventional crops locally is absurd 211 00:18:15,980 --> 00:18:25,019 with the use of technology you can actually do or bypass a lot of that so and technology 212 00:18:26,220 --> 00:18:33,900 is no longer a black box especially when we talk about the plant-based diets you know ... 213 00:18:33,900 --> 00:18:38,539 companies in the US and Europe try to portray it this way in order to raise money in ord... 214 00:18:38,539 --> 00:18:45,180 increase valuation but it's not really that complicated so spent spent a few months in... 215 00:18:45,180 --> 00:18:49,099 US and Canada learning about the science meeting scientists but at the end 216 00:18:51,420 --> 00:18:58,220 like Adam said it goes back to food so actually two-thirds of our team at switch ... 217 00:18:58,220 --> 00:19:04,539 chefs not scientists we have access to science around the world we work with... 218 00:19:04,539 --> 00:19:13,579 work with government agencies that have access to the science when we looked at... 219 00:19:13,579 --> 00:19:19,579 and we you know we have we were talking about food system transformation here and... 220 00:19:19,579 --> 00:19:26,859 is is a difficult word right you have to transform transform people resist change a... 221 00:19:26,859 --> 00:19:37,259 difficult so there are a lot of publications a lot of studies you know FAO BCG Blue... 222 00:19:38,219 --> 00:19:43,339 real world health there's a lot of publications and the knowledge across all... 223 00:19:43,339 --> 00:19:50,939 about the same right it's just we need people active on the ground both on the supply side 224 00:19:50,939 --> 00:19:56,379 and on the consumer side to make that change we chose to make that change on the supply... 225 00:19:56,380 --> 00:20:06,460 right and when we looked at plant-based diets we saw we thought that there's actually these 226 00:20:06,460 --> 00:20:13,580 are diets with very high conversion rates and very low waste compared to conventional fo... 227 00:20:14,860 --> 00:20:21,820 i mean if you think about the food system the way it is today what industry can sustain 30 228 00:20:21,819 --> 00:20:32,220 waste at origin and 30 waste at destination it doesn't exist when we talk about also... 229 00:20:32,859 --> 00:20:40,139 we emit 30 percent of of of global gases and we see people talk about the oil and gas... 230 00:20:40,779 --> 00:20:46,700 but actually the people at oil and gas are actually doing and investing into lowering... 231 00:20:46,700 --> 00:20:51,819 emissions so in in a couple of years two to five years we will have the food system... 232 00:20:51,819 --> 00:20:59,259 than oil and gas which is pause and think about that so we we wanted to do something... 233 00:20:59,259 --> 00:21:04,860 bring the science and the technology combine it with the with the taste and culinary... 234 00:21:04,860 --> 00:21:11,259 to the region because we found that a country like the UAE where it's demographically... 235 00:21:11,259 --> 00:21:17,180 the UK or the US we found that consumers are not adopting plant-based diets as rapidly ... 236 00:21:17,180 --> 00:21:24,539 places and we attributed that to three main reason one is a product market misfit so w... 237 00:21:25,980 --> 00:21:30,539 beyond meat impossible all of these on the supermarket shelves and the category was... 238 00:21:30,539 --> 00:21:34,700 but they were selling burgers sausages and nuggets which are not part of our culinary... 239 00:21:34,700 --> 00:21:43,740 region right so we needed to create we needed to create local products two was all produ... 240 00:21:43,740 --> 00:21:52,460 shelves were imported so the price point was no longer what was not even competitive fo... 241 00:21:52,460 --> 00:21:58,700 right we looked at beyond that sells for 20 20 kilograms a kilo on the shelves of a... 242 00:21:58,700 --> 00:22:05,259 the US it sells for triple that in on the shelves of spinneys or car four here so... 243 00:22:05,259 --> 00:22:14,779 consider it and the third was actually importing all these products and supply ch... 244 00:22:14,779 --> 00:22:22,140 chain issues so we think that by producing locally we have the opportunity of fixing ... 245 00:22:22,140 --> 00:22:28,060 three problems thanks thank you i would really like to dive deeper but we are out ... 246 00:22:28,620 --> 00:22:35,020 and i wanted to keep a few minutes just to wrap up the panel because you have so many... 247 00:22:35,020 --> 00:22:39,259 ideas but i think we need to get these ideas outside this room and outside dubai into the 248 00:22:39,259 --> 00:22:44,940 wider world so i just noticed the organizers organizers are asking us to join the... 249 00:22:44,940 --> 00:22:48,940 across all those social media channels so i want to also give a task to the audience 250 00:22:49,740 --> 00:22:56,940 to listen to their final takeaway messages which needs to be in the form for tweet so... 251 00:22:56,940 --> 00:23:02,059 so people can tweet here it gets out to the wider world and the question i'd like to post 252 00:23:02,059 --> 00:23:07,500 to to summarize is her excellency mentioned there might be a big moment for food at co... 253 00:23:07,500 --> 00:23:13,259 so what is it from your perspective that you'd like cop 28 to deliver on food so fi... 254 00:23:13,420 --> 00:23:15,660 so what is it to 40 characters 255 00:23:18,619 --> 00:23:25,259 i would like cop 28 to have a plant-based alternative meat 256 00:23:27,500 --> 00:23:34,220 supplier or partner on their on on all their menus okay perfect so can we please stay 257 00:23:34,220 --> 00:23:39,339 tweet tagging the cop 28 presidency as well that we'd like to see plant-based diets at... 258 00:23:40,220 --> 00:23:47,179 dr kother what would you like um i'd like health and climate diets to be looked at... 259 00:23:47,740 --> 00:23:54,779 because we can join forces and have greater impact okay we would like health and climate 260 00:23:54,779 --> 00:23:56,859 and food to be looked at together right 261 00:24:01,179 --> 00:24:06,379 health and climate friendly diets perfect healthy diets and climate friendly diets t... 262 00:24:06,380 --> 00:24:13,340 together at synergy perfect another tweet adam so i heard they removed the character... 263 00:24:13,340 --> 00:24:17,820 twitter so i'm just going to do okay then we go for linkedin post so just two two reall... 264 00:24:17,820 --> 00:24:21,900 ones first we're going to stop trying to replicate meat eventually we're going to g... 265 00:24:21,900 --> 00:24:25,660 got to eventually start creating these high protein things that happen to be plant-bas... 266 00:24:25,660 --> 00:24:31,100 they are satiating the second thing is we need to stop subsidizing the worst of all ... 267 00:24:31,100 --> 00:24:35,500 take those subsidies put them into the greatest foods that are better for the wor... 268 00:24:35,500 --> 00:24:42,299 people that's something policymakers and industry people can solve perfect so there... 269 00:24:42,299 --> 00:24:49,980 right here on how we reorient resources towards these innovations isma for me i i... 270 00:24:49,980 --> 00:24:57,339 cop 28 will we look at lease and income countries a little bit more as you are... 271 00:24:57,339 --> 00:25:03,980 tech for the elite and for certain that can afford it you look at the south and the... 272 00:25:03,980 --> 00:25:10,380 a combination of old and new so we could go back to nature use everything in nature bu... 273 00:25:10,380 --> 00:25:16,940 innovation to multiply the product the production millions of times so that... 274 00:25:16,940 --> 00:25:23,819 and new i think i see it in uae uae it's a kind of an old and new and that makes it... 275 00:25:23,819 --> 00:25:29,660 if you bring it to cop and you take a solution that brings nature and how we use... 276 00:25:29,660 --> 00:25:37,100 old days with innovation to multiply the production with the health side to the... 277 00:25:37,100 --> 00:25:43,420 side i think we get one of the best solutions ever thank you sman and i'll also close ju... 278 00:25:44,380 --> 00:25:51,580 yeah our linkedin post is also okay so i'll also just close with my tweet closing comment 279 00:25:51,580 --> 00:25:57,259 and i would say there's no plan b or cop b you know cop 28 has to deliver because we'... 280 00:25:57,259 --> 00:26:02,779 pushing this off for quite some time and here we have that critical mass we have that... 281 00:26:02,779 --> 00:26:07,500 among stakeholders you've had those consultations that you referred to everyth... 282 00:26:07,500 --> 00:26:24,299 aligning and i really hope planning cop 28 delivers thank you