1
00:00:00,200 --> 00:00:02,320
There's a car that's driving down the road.

2
00:00:02,620 --> 00:00:04,820
There's a frog and there's a little toad.

3
00:00:05,080 --> 00:00:07,240
I'm actually just making stuff up. Is that allowed?

4
00:00:07,380 --> 00:00:08,820
I mean, I didn't see a frog or a toad.

5
00:00:30,000 --> 00:00:45,740
New Orleans, Louisiana.

6
00:00:45,980 --> 00:00:49,240
I'd heard about an extreme form of gangster rap

7
00:00:49,240 --> 00:00:51,880
that claimed to mirror violent ghetto life

8
00:00:51,880 --> 00:00:54,580
here in America's so-called Dirty South.

9
00:00:55,260 --> 00:00:59,980
My mission, to make it as the first white, middle-class gangster rapper.

10
00:01:00,000 --> 00:01:04,100
How are you doing?

11
00:01:04,500 --> 00:01:07,480
First stop, a rap label called Forefront Entertainment.

12
00:01:08,020 --> 00:01:09,320
They specialise in hardcore.

13
00:01:09,860 --> 00:01:11,200
I wasn't sure what that meant.

14
00:01:11,860 --> 00:01:13,860
My contact won Cutie Pie.

15
00:01:14,260 --> 00:01:17,260
I smell something that smells like fish.

16
00:01:17,500 --> 00:01:18,660
Niggas want a bitch.

17
00:01:18,920 --> 00:01:20,000
Hose want a snitch.

18
00:01:20,240 --> 00:01:21,400
Play that shit wrong.

19
00:01:21,660 --> 00:01:22,720
Get your wig split.

20
00:01:22,980 --> 00:01:24,040
Niggas grab your dick.

21
00:01:24,340 --> 00:01:25,480
Bitches pussy whip.

22
00:01:26,740 --> 00:01:28,080
Test, test, test, test.

23
00:01:28,080 --> 00:01:29,260
Are you Cutie Pie?

24
00:01:29,260 --> 00:01:31,440
Oh, yeah, I'm Cutie Pie, how you doing?

25
00:01:31,600 --> 00:01:33,140
Yeah, I'm Louie from the BBC.

26
00:01:33,460 --> 00:01:33,960
How are you doing?

27
00:01:34,140 --> 00:01:35,100
Oh, yeah, how you doing, Louie?

28
00:01:35,100 --> 00:01:35,420
Yes.

29
00:01:35,660 --> 00:01:36,800
I'm in the middle of recording.

30
00:01:37,160 --> 00:01:38,260
It's sounding good, actually.

31
00:01:38,360 --> 00:01:38,620
Test, test, test.

32
00:01:39,460 --> 00:01:40,460
I miss your ghetto rep to me.

33
00:01:40,620 --> 00:01:41,660
Put your balls out through your throat.

34
00:01:41,860 --> 00:01:44,560
Have you sucking on your own dick like a whiskey on a Clinton logo.

35
00:01:44,720 --> 00:01:47,160
But I can't believe you trying to play me like that.

36
00:01:47,320 --> 00:01:50,440
Now you sweating like you with the sauna on the beaches of Daytona.

37
00:01:50,660 --> 00:01:51,740
Test, test.

38
00:01:52,240 --> 00:01:54,620
Did you say you're going to give someone a ghetto rep to me?

39
00:01:54,620 --> 00:01:55,180
Oh.

40
00:01:55,360 --> 00:01:56,000
Yeah, what is that?

41
00:01:57,000 --> 00:01:59,600
Yeah, I'm going to give them a ghetto rep to me.

42
00:01:59,660 --> 00:02:01,180
Pull their balls out through their throat.

43
00:02:01,540 --> 00:02:04,580
Have them sucking on their own dick like a whiskey on a Clinton love book.

44
00:02:04,840 --> 00:02:05,140
Yeah.

45
00:02:05,260 --> 00:02:06,260
That's me getting revenge.

46
00:02:06,540 --> 00:02:07,140
Quite gruff.

47
00:02:07,180 --> 00:02:08,500
Isn't that tough on your vocal cords?

48
00:02:08,500 --> 00:02:11,880
Oh, no, I'm used to it, you know, the rapping part.

49
00:02:11,960 --> 00:02:12,340
I'm used to it.

50
00:02:12,340 --> 00:02:17,480
I've been doing it since I was about 13, 14, something like that.

51
00:02:17,600 --> 00:02:20,720
I'm hoping to maybe learn a bit about rap, get involved a little bit.

52
00:02:20,760 --> 00:02:21,900
I like some rap, you know.

53
00:02:22,700 --> 00:02:26,220
Is that something you could teach me about, you know?

54
00:02:26,520 --> 00:02:27,000
Come right here.

55
00:02:27,040 --> 00:02:27,880
You're about to come right here.

56
00:02:28,440 --> 00:02:30,360
Whoa, that might be too much.

57
00:02:31,240 --> 00:02:32,000
Right now?

58
00:02:32,320 --> 00:02:32,800
All right.

59
00:02:32,880 --> 00:02:34,820
Yeah, you're nuts while you're saying it, Louie.

60
00:02:34,820 --> 00:02:37,860
I smell something that smells like fish.

61
00:02:38,060 --> 00:02:39,340
I smell something that...

62
00:02:39,340 --> 00:02:41,900
I smell something that smells like fish.

63
00:02:42,020 --> 00:02:43,320
That's what I was just doing.

64
00:02:43,440 --> 00:02:44,740
No, no, no, no, no, no, no, no.

65
00:02:44,880 --> 00:02:45,640
I smell something...

66
00:02:45,640 --> 00:02:46,080
Hold on, hold on.

67
00:02:46,100 --> 00:02:46,880
What was wrong with that?

68
00:02:46,880 --> 00:02:47,080
Hold on.

69
00:02:47,160 --> 00:02:48,340
Okay, you give me a run through.

70
00:02:48,480 --> 00:02:49,080
You give me a run through.

71
00:02:49,100 --> 00:02:50,220
Louie, you kill me.

72
00:02:50,580 --> 00:02:52,940
I smell something that smells like fish.

73
00:02:53,020 --> 00:02:55,080
Melon fums wanna, bitch holes wanna.

74
00:02:55,280 --> 00:02:56,460
Snitch, play that shit.

75
00:02:56,460 --> 00:02:58,020
Well, get your wig split.

76
00:02:58,200 --> 00:03:00,700
Fellas, grab your dick, push it, put it, whip.

77
00:03:01,920 --> 00:03:04,340
If you think I'm not doing that well, you know,

78
00:03:04,340 --> 00:03:04,980
just let me know.

79
00:03:05,020 --> 00:03:06,360
All right, I'm gonna let you know.

80
00:03:06,420 --> 00:03:06,620
Okay.

81
00:03:06,800 --> 00:03:09,240
I don't have my shoes on, so, you know.

82
00:03:09,640 --> 00:03:10,260
I put them on.

83
00:03:10,320 --> 00:03:11,500
I record without shoes.

84
00:03:11,620 --> 00:03:12,260
Okay, do you?

85
00:03:12,260 --> 00:03:12,840
I put them, yeah.

86
00:03:13,440 --> 00:03:14,640
Let me put my shoes on, Louie.

87
00:03:14,720 --> 00:03:14,980
I'm coming.

88
00:03:15,320 --> 00:03:15,800
Put your shoes on.

89
00:03:15,800 --> 00:03:16,340
Take your time.

90
00:03:17,260 --> 00:03:17,960
If someone said to you,

91
00:03:18,220 --> 00:03:19,060
well, it's really good,

92
00:03:19,140 --> 00:03:21,660
but actually you're gonna sell a lot more records

93
00:03:21,660 --> 00:03:22,960
if you go a bit softer.

94
00:03:24,080 --> 00:03:24,480
No.

95
00:03:24,660 --> 00:03:25,340
And you would say,

96
00:03:25,340 --> 00:03:26,960
you would say, yes or no?

97
00:03:27,140 --> 00:03:28,320
No, that can't happen,

98
00:03:28,400 --> 00:03:29,560
because if I rap something like,

99
00:03:29,620 --> 00:03:30,940
well, my name is, you know.

100
00:03:31,460 --> 00:03:32,280
That's not me.

101
00:03:32,540 --> 00:03:33,440
That sounds pretty good.

102
00:03:33,440 --> 00:03:35,160
Nah, you want me to say,

103
00:03:35,180 --> 00:03:36,760
well, my name is Cutie Pie.

104
00:03:36,940 --> 00:03:38,000
No, that's me.

105
00:03:38,420 --> 00:03:39,200
You see what I'm saying?

106
00:03:39,340 --> 00:03:40,860
I know my name is Cutie,

107
00:03:40,940 --> 00:03:41,580
and I'm, no.

108
00:03:42,220 --> 00:03:42,940
That's whack.

109
00:03:45,520 --> 00:03:46,420
How you doing?

110
00:03:46,640 --> 00:03:47,560
Hey, y'all.

111
00:03:49,340 --> 00:03:49,740
Hey.

112
00:03:49,900 --> 00:03:50,700
How you doing?

113
00:03:51,020 --> 00:03:51,420
Yeah.

114
00:03:51,960 --> 00:03:52,780
You're Sparky.

115
00:03:52,780 --> 00:03:53,420
Yeah, how you doing?

116
00:03:53,640 --> 00:03:54,740
You're the man Sparky.

117
00:03:54,780 --> 00:03:55,140
Yeah, I'm the man Sparky.

118
00:03:55,140 --> 00:03:56,520
You were talking into my little earphones.

119
00:03:56,620 --> 00:03:57,680
Right, right, right.

120
00:03:57,840 --> 00:03:58,320
I'm Louie.

121
00:03:58,380 --> 00:03:59,340
Yeah, you're doing pretty good.

122
00:03:59,440 --> 00:03:59,980
Yeah, thank you.

123
00:03:59,980 --> 00:04:00,620
Yeah, you're looking all right.

124
00:04:00,660 --> 00:04:01,460
I have to do this, Mom.

125
00:04:01,820 --> 00:04:02,900
Hey, Louie, you're good.

126
00:04:02,900 --> 00:04:03,720
Quite hardcore.

127
00:04:04,080 --> 00:04:05,360
Yeah, well, that's life.

128
00:04:05,820 --> 00:04:06,440
That's life.

129
00:04:06,480 --> 00:04:07,500
That's life, you know.

130
00:04:07,600 --> 00:04:08,500
At Forefront Entertainment?

131
00:04:08,780 --> 00:04:09,400
Pretty much.

132
00:04:09,720 --> 00:04:11,480
What about, do you do gangster rap at all?

133
00:04:12,680 --> 00:04:15,700
Yeah, I mean, pretty much everything that we do is gangster rap.

134
00:04:15,760 --> 00:04:16,860
Because when you say gangster rap,

135
00:04:16,920 --> 00:04:19,980
sometimes you think, like, high crime areas, violent background.

136
00:04:19,980 --> 00:04:24,380
But you, Sparky, and Cutie Pie seem very well-spoken.

137
00:04:24,800 --> 00:04:27,060
And what are your backgrounds like?

138
00:04:27,200 --> 00:04:27,520
College?

139
00:04:28,240 --> 00:04:29,080
Yeah, four years.

140
00:04:29,180 --> 00:04:29,860
Four years of college?

141
00:04:29,940 --> 00:04:30,680
Yeah, yeah.

142
00:04:31,000 --> 00:04:31,580
So...

143
00:04:31,580 --> 00:04:32,900
Did you go to college, Cutie Pie?

144
00:04:33,080 --> 00:04:34,480
Yeah, four years of college.

145
00:04:35,280 --> 00:04:39,460
You know, graduated, got the degree, the whole little shindig or whatever.

146
00:04:39,540 --> 00:04:43,540
But I'm just saying, my middle class and your middle class, totally different.

147
00:04:44,540 --> 00:04:47,340
Forefront aren't just about hardcore gangster rap.

148
00:04:47,540 --> 00:04:50,460
They also produce hardcore gangster porn films.

149
00:04:50,900 --> 00:04:53,120
Cutie Pie took me to company director, Kim.

150
00:04:54,440 --> 00:04:55,040
How are you doing?

151
00:04:55,400 --> 00:04:56,220
How are you?

152
00:04:56,340 --> 00:04:56,560
Good.

153
00:04:56,620 --> 00:04:57,400
How are you doing, Kim?

154
00:04:57,800 --> 00:04:58,900
Forefront Entertainment.

155
00:04:59,220 --> 00:05:00,580
It's an exciting project.

156
00:05:00,580 --> 00:05:04,560
Porn and sex and the whole thing has always been a part of, like, the hip-hop culture.

157
00:05:04,840 --> 00:05:05,040
Really?

158
00:05:05,040 --> 00:05:07,360
So I think that, yeah, it's always been there.

159
00:05:07,600 --> 00:05:11,800
Do you use your rappers in the porn films and do the porn stars rap as well?

160
00:05:11,920 --> 00:05:15,880
For example, The Vicious Pussycat is a movie that we're working on.

161
00:05:16,120 --> 00:05:19,480
She's starring in the movie, but with the sex scenes, we'll have our porn.

162
00:05:20,160 --> 00:05:22,440
Our people that do porn come in and actually perform.

163
00:05:22,440 --> 00:05:22,880
Really?

164
00:05:23,240 --> 00:05:24,880
And if you're the main character, though,

165
00:05:24,980 --> 00:05:28,680
won't people be expecting to see you in the hardcore scenes?

166
00:05:28,680 --> 00:05:32,240
Well, you wouldn't have to see the movie, but if they expect that, they expect that.

167
00:05:32,280 --> 00:05:34,260
But I'm not telling you how far I'm going, Louie.

168
00:05:34,660 --> 00:05:35,400
Off to you.

169
00:05:37,060 --> 00:05:38,100
Are these some of your movies?

170
00:05:38,620 --> 00:05:38,920
Yeah.

171
00:05:39,200 --> 00:05:39,960
Forefront movies.

172
00:05:40,080 --> 00:05:43,500
These are movies that we've done, you know, over the years.

173
00:05:43,760 --> 00:05:45,680
This is Hot Black Southern Freaks.

174
00:05:46,140 --> 00:05:48,440
Black and Wild, Generation Triple X.

175
00:05:48,460 --> 00:05:48,900
Mm-hmm.

176
00:05:49,240 --> 00:05:50,260
And Platinum Pussies.

177
00:05:50,280 --> 00:05:51,100
Platinum Pussies.

178
00:05:51,240 --> 00:05:51,460
Yeah.

179
00:05:51,640 --> 00:05:53,280
And they're all black-themed, aren't they?

180
00:05:53,380 --> 00:05:53,740
Right.

181
00:05:53,740 --> 00:05:58,940
That's what, because there is such a shortage of black adult entertainment films.

182
00:05:59,080 --> 00:05:59,180
Yeah.

183
00:05:59,220 --> 00:06:01,120
You know, we know what we want to see.

184
00:06:01,200 --> 00:06:05,540
Hot new ebony honeys from all over the U.S. doing the nasty stuff like the pros.

185
00:06:05,620 --> 00:06:06,420
The nasty stuff.

186
00:06:06,420 --> 00:06:07,480
And it's called Keeping It Real.

187
00:06:07,660 --> 00:06:08,340
Keeping It Real.

188
00:06:08,760 --> 00:06:12,220
This is where we do some of the editing as well.

189
00:06:12,240 --> 00:06:12,640
Yes.

190
00:06:12,760 --> 00:06:13,040
Yeah.

191
00:06:13,220 --> 00:06:13,780
How you doing?

192
00:06:13,860 --> 00:06:14,840
Hi, how you doing?

193
00:06:14,860 --> 00:06:15,340
What's your name?

194
00:06:15,500 --> 00:06:16,040
Dick McGee.

195
00:06:16,220 --> 00:06:16,880
Dick McGee.

196
00:06:16,880 --> 00:06:17,280
Louie.

197
00:06:17,280 --> 00:06:17,920
Nice to meet you.

198
00:06:18,020 --> 00:06:18,160
Nice to meet you, Louie.

199
00:06:18,160 --> 00:06:18,720
Yeah, he does.

200
00:06:18,840 --> 00:06:19,660
This is Dick McGee.

201
00:06:19,740 --> 00:06:22,760
He actually, he's the one that writes the scripts for the movies.

202
00:06:22,760 --> 00:06:23,560
Is that you?

203
00:06:23,920 --> 00:06:24,680
Yeah, that's me.

204
00:06:24,740 --> 00:06:26,620
This is the new movie that we have out right now.

205
00:06:26,820 --> 00:06:28,000
It's a funny combination, isn't it?

206
00:06:28,000 --> 00:06:30,420
Doing rap and porn.

207
00:06:30,680 --> 00:06:30,940
Right.

208
00:06:30,980 --> 00:06:31,360
You know what I mean?

209
00:06:31,400 --> 00:06:32,820
That's a good, it's a unique combination.

210
00:06:32,980 --> 00:06:33,140
Right.

211
00:06:33,200 --> 00:06:34,500
It's something that's never been done before.

212
00:06:34,580 --> 00:06:36,840
This is the first time that it's actually been combined.

213
00:06:37,080 --> 00:06:38,600
You're making what you would like to see.

214
00:06:38,720 --> 00:06:39,240
That makes a lot of sense.

215
00:06:39,240 --> 00:06:40,280
It's like, just like the music.

216
00:06:40,460 --> 00:06:42,840
We're, we're, nothing is watered down about it or whatever.

217
00:06:43,100 --> 00:06:45,680
Is she, who's that, who's that, who's that on there right now?

218
00:06:45,860 --> 00:06:46,920
Oh, that's Cupcake.

219
00:06:47,400 --> 00:06:48,880
That's Cupcake and that's Snake.

220
00:06:49,400 --> 00:06:50,360
Say, you gonna roll with us?

221
00:06:50,480 --> 00:06:51,440
Yeah, I'll ride, dude.

222
00:06:51,440 --> 00:06:52,780
I'm gonna take Louie to rehearse him.

223
00:06:53,400 --> 00:06:57,380
Cutie Pie was off to join Forefront's porn stars at a run-through for her new movie,

224
00:06:57,700 --> 00:06:58,560
Vicious Pussycat.

225
00:06:59,140 --> 00:07:01,940
The film ties in with the release of her album of the same name.

226
00:07:02,100 --> 00:07:03,600
Oh, Vin, what the fuck's going on?

227
00:07:03,640 --> 00:07:05,020
You didn't tell me it was supposed to be all this shit.

228
00:07:05,060 --> 00:07:07,000
You told me it was just supposed to be a robbery and that was it.

229
00:07:07,000 --> 00:07:08,520
I'm sorry, Lex.

230
00:07:08,580 --> 00:07:09,620
I got this on personal shit.

231
00:07:09,660 --> 00:07:10,560
I really can't get into it right now.

232
00:07:10,680 --> 00:07:11,680
But what's going on?

233
00:07:11,800 --> 00:07:12,580
I'm sorry.

234
00:07:12,940 --> 00:07:14,780
Sparky, what's happening in this scene?

235
00:07:15,660 --> 00:07:19,160
Simone and Lex had, it was kind of like they set up a hit.

236
00:07:19,160 --> 00:07:19,460
Who, Simone?

237
00:07:20,000 --> 00:07:21,540
Simone and Satin.

238
00:07:21,620 --> 00:07:22,160
She's playing the Simone's character.

239
00:07:22,160 --> 00:07:23,020
Satin, how do you do?

240
00:07:23,020 --> 00:07:23,040
Yeah.

241
00:07:23,560 --> 00:07:24,020
Louie.

242
00:07:24,380 --> 00:07:24,600
Hi.

243
00:07:24,960 --> 00:07:25,620
Pleased to meet you.

244
00:07:25,640 --> 00:07:26,760
That was looking good just now.

245
00:07:26,880 --> 00:07:27,520
Oh, thank you.

246
00:07:27,620 --> 00:07:29,320
And Satin, oh, look, is that a real gun?

247
00:07:30,220 --> 00:07:31,020
Yeah, it's real.

248
00:07:31,020 --> 00:07:31,180
Wow.

249
00:07:31,860 --> 00:07:33,100
Make sure there's no bullets in it.

250
00:07:33,200 --> 00:07:33,800
Yeah, there's no bullets.

251
00:07:34,520 --> 00:07:36,940
And is Satin plays...

252
00:07:36,940 --> 00:07:37,380
Simone.

253
00:07:37,600 --> 00:07:39,720
Simone, who is Cutie Pie's sidekick.

254
00:07:39,720 --> 00:07:40,460
Sidekick, exactly.

255
00:07:40,580 --> 00:07:42,740
And they're kind of like in a relationship together.

256
00:07:42,960 --> 00:07:43,160
Yeah.

257
00:07:43,220 --> 00:07:45,620
And she's going to actually kill her friend in this scene.

258
00:07:46,200 --> 00:07:46,500
Hello?

259
00:07:47,280 --> 00:07:47,680
Sparky.

260
00:07:47,800 --> 00:07:47,960
Hmm?

261
00:07:48,240 --> 00:07:50,020
Why did Satin just take her top off?

262
00:07:50,100 --> 00:07:51,700
Oh, we're just rehearsing this part, you know,

263
00:07:51,760 --> 00:07:53,520
just to make it look unnatural.

264
00:07:53,740 --> 00:07:53,880
Yeah.

265
00:07:53,880 --> 00:07:55,740
You know, like she would be at home in a home setting.

266
00:07:55,820 --> 00:07:56,540
And a bit sexy.

267
00:07:56,940 --> 00:07:57,260
Yeah.

268
00:07:58,000 --> 00:07:58,420
That too.

269
00:07:58,460 --> 00:07:59,000
That doesn't hurt.

270
00:07:59,140 --> 00:07:59,800
No, it doesn't hurt.

271
00:07:59,900 --> 00:08:00,580
That doesn't hurt.

272
00:08:02,140 --> 00:08:04,060
I'd enjoyed my time with Cutie Pie,

273
00:08:04,180 --> 00:08:06,920
but I was getting the impression that gangster rap

274
00:08:06,920 --> 00:08:08,900
was more about playing at being tough.

275
00:08:09,220 --> 00:08:10,520
What the fuck are you going to do?

276
00:08:20,840 --> 00:08:22,200
So far, so good.

277
00:08:22,200 --> 00:08:24,380
But now I wanted to meet the real thing.

278
00:08:24,580 --> 00:08:26,480
I had a lead in Jackson, Mississippi,

279
00:08:26,660 --> 00:08:29,120
about a gangster who was turning his back on crime

280
00:08:29,120 --> 00:08:31,240
in order to pursue a rap career.

281
00:08:32,500 --> 00:08:33,780
Yeah, you can get out of mine.

282
00:08:36,000 --> 00:08:36,680
How you doing?

283
00:08:36,820 --> 00:08:37,320
How you doing?

284
00:08:37,320 --> 00:08:38,180
You must be Melo T.

285
00:08:38,180 --> 00:08:38,760
No doubt.

286
00:08:38,860 --> 00:08:39,960
I'm Louie, Louie Theroux.

287
00:08:40,140 --> 00:08:40,520
No doubt.

288
00:08:40,580 --> 00:08:41,500
I heard a lot of bots.

289
00:08:41,600 --> 00:08:41,900
Good.

290
00:08:42,200 --> 00:08:43,060
A lot of bots.

291
00:08:43,280 --> 00:08:43,540
Yeah.

292
00:08:43,760 --> 00:08:45,220
You're looking very, very smart.

293
00:08:45,440 --> 00:08:46,840
You know, this is just Melo style.

294
00:08:47,020 --> 00:08:50,040
You know, this is like a worldwide international

295
00:08:50,040 --> 00:08:53,000
godfather gangster pimp style.

296
00:08:53,260 --> 00:08:53,500
Yeah.

297
00:08:53,920 --> 00:08:54,160
Yeah.

298
00:08:54,160 --> 00:08:55,500
That's why I'm bringing it, you know.

299
00:08:55,820 --> 00:08:57,160
Is this your residence here?

300
00:08:57,160 --> 00:09:00,920
Oh, this is one of the residents I got for one of my groups.

301
00:09:01,220 --> 00:09:01,880
This is nice.

302
00:09:01,960 --> 00:09:03,560
I mean, it's quite dark in here, isn't it?

303
00:09:03,880 --> 00:09:05,020
Yeah, they like it that way.

304
00:09:05,640 --> 00:09:06,500
What is this?

305
00:09:07,220 --> 00:09:08,320
It's the workout area.

306
00:09:08,500 --> 00:09:11,420
It's like they either work out here or they work out in a prison yard.

307
00:09:11,500 --> 00:09:12,000
You feel me?

308
00:09:12,000 --> 00:09:12,240
Yeah.

309
00:09:12,840 --> 00:09:14,080
Who's this gentleman right here?

310
00:09:14,140 --> 00:09:14,820
This big D.

311
00:09:15,660 --> 00:09:16,420
Big D.

312
00:09:16,540 --> 00:09:17,100
Big D.

313
00:09:17,240 --> 00:09:17,520
All right.

314
00:09:17,520 --> 00:09:18,020
Big D.

315
00:09:18,280 --> 00:09:18,640
Louie.

316
00:09:18,920 --> 00:09:19,480
Have it done?

317
00:09:19,680 --> 00:09:23,480
You know, me and this man right here, you know, I'm in the music business,

318
00:09:23,480 --> 00:09:29,360
but, you know, one of my number one economic contributors has always been the pimp business.

319
00:09:29,940 --> 00:09:30,620
You know what I'm saying?

320
00:09:31,340 --> 00:09:37,320
The scripper business, the prostitution business, that's been my business for the last three, four years.

321
00:09:37,680 --> 00:09:39,600
That stuff you do right now?

322
00:09:39,900 --> 00:09:40,340
Yeah.

323
00:09:40,340 --> 00:09:42,880
Right, but it's the money.

324
00:09:43,020 --> 00:09:45,080
It's the money behind my music.

325
00:09:45,200 --> 00:09:51,360
It's the money that finances the studios, that finances the music business.

326
00:09:51,360 --> 00:09:55,360
Because in Britain, to be a pimp would be considered definitely...

327
00:09:55,360 --> 00:09:58,500
Illegal, just like being a drug dealer.

328
00:09:58,500 --> 00:09:59,440
Illegal and maybe immoral.

329
00:09:59,680 --> 00:10:00,600
Well, immoral, yes.

330
00:10:00,600 --> 00:10:01,580
Same thing here.

331
00:10:01,780 --> 00:10:01,980
Yeah.

332
00:10:02,160 --> 00:10:03,400
It's the same thing here.

333
00:10:03,740 --> 00:10:04,820
It's the same thing.

334
00:10:04,920 --> 00:10:06,360
Even stronger here.

335
00:10:06,360 --> 00:10:10,420
Because, see, Mississippi is known as the Bible-built state.

336
00:10:10,620 --> 00:10:11,720
So it's a bad thing to do.

337
00:10:11,760 --> 00:10:13,100
Yeah, no doubt, for sure.

338
00:10:13,880 --> 00:10:16,140
And you can go to the penitentiary for doing it.

339
00:10:16,860 --> 00:10:18,520
And you can get killed for doing it.

340
00:10:19,660 --> 00:10:22,180
Mello had a session booked with his producer, Derek.

341
00:10:22,540 --> 00:10:24,220
He invited me to tag along.

342
00:10:24,880 --> 00:10:28,280
And one of the things that's interesting about Mello is that he's not just rapping about it.

343
00:10:28,320 --> 00:10:29,240
He's living it.

344
00:10:29,540 --> 00:10:29,720
Right.

345
00:10:29,720 --> 00:10:30,000
Do you know what I mean?

346
00:10:30,000 --> 00:10:31,220
He's a real pimp.

347
00:10:31,600 --> 00:10:38,860
He uses it to get himself out of a situation and at the same time to bring a certain story or the reality of what it's about.

348
00:10:38,860 --> 00:10:43,980
Because you've got a lot of people out there that's talking about pimping and a lot of these gangster things.

349
00:10:44,060 --> 00:10:45,040
But they've never pimped.

350
00:10:45,240 --> 00:10:47,140
They've never, you know, sold drugs.

351
00:10:47,240 --> 00:10:48,300
They don't know what it's about.

352
00:10:48,400 --> 00:10:49,260
Studio gangsters.

353
00:10:50,380 --> 00:10:52,500
Mello had invited me to rap with him.

354
00:10:53,140 --> 00:10:56,640
This would be my debut performance, so I was a little bit nervous.

355
00:10:56,820 --> 00:11:00,040
This is something that's been in the sun that I'm going to be doing on my new album.

356
00:11:00,100 --> 00:11:00,420
Really?

357
00:11:00,780 --> 00:11:02,940
You know, I just don't want to be it no more.

358
00:11:03,120 --> 00:11:03,680
You know what I'm saying?

359
00:11:03,740 --> 00:11:05,180
I don't want to be this no more.

360
00:11:07,140 --> 00:11:08,020
Is this for?

361
00:11:08,020 --> 00:11:08,960
This is what you're called.

362
00:11:09,920 --> 00:11:13,180
This goes out to all the young folks, you know what I'm saying?

363
00:11:13,260 --> 00:11:16,740
The young kids thinking you want to get into this game and pimping.

364
00:11:17,440 --> 00:11:18,440
True testimony.

365
00:11:18,960 --> 00:11:20,300
That's where I want to be, man.

366
00:11:20,400 --> 00:11:20,780
You know what I'm saying?

367
00:11:20,780 --> 00:11:24,840
I'm from London just to hear my story.

368
00:11:25,180 --> 00:11:27,820
I'm in the hood with the nuts beat the glory.

369
00:11:28,380 --> 00:11:31,320
Now I'm a pimp and I gots to break a hole, man.

370
00:11:31,560 --> 00:11:34,400
And ain't get no education, but that's the way I make my dough, man.

371
00:11:34,400 --> 00:11:37,640
Now Louis, I'm in this shit trying to be good.

372
00:11:37,640 --> 00:11:40,620
I'm on my way, they say, to Hollywood.

373
00:11:41,020 --> 00:11:43,960
I be pimping all night long trying to make my paper.

374
00:11:44,280 --> 00:11:46,740
If my bitch come and start, I got the break.

375
00:11:47,020 --> 00:11:48,860
This game is real, man.

376
00:11:49,060 --> 00:11:49,980
I ain't no lie.

377
00:11:50,380 --> 00:11:51,760
This from the top of my head, man.

378
00:11:51,780 --> 00:11:53,380
Every night I can die down.

379
00:11:53,380 --> 00:12:00,320
People in London, when they see this tape, they see stories of toughness and rape and ugliness

380
00:12:00,320 --> 00:12:03,720
and damage and plain miscarriages of justice.

381
00:12:04,680 --> 00:12:06,160
I must guess that...

382
00:12:06,160 --> 00:12:07,100
Oh, God, I lost it.

383
00:12:07,100 --> 00:12:08,280
I lost it.

384
00:12:08,320 --> 00:12:08,420
Okay.

385
00:12:08,420 --> 00:12:12,180
What are the things that living on the streets do to you?

386
00:12:12,900 --> 00:12:14,680
Maybe you shouldn't be a baller anymore.

387
00:12:15,300 --> 00:12:18,740
Maybe it's time to get away from wealth and start being poor.

388
00:12:18,740 --> 00:12:21,980
I don't want to be a baller no more.

389
00:12:22,120 --> 00:12:25,180
I hate to say it, but Louis, I'm about to go.

390
00:12:25,520 --> 00:12:30,900
Now I'll always be a G, but I can't let these streets get the best of me.

391
00:12:32,360 --> 00:12:33,580
I feel you, Louis.

392
00:12:33,940 --> 00:12:35,440
I feel where you're coming from, man.

393
00:12:35,500 --> 00:12:36,560
Straight up, you understand?

394
00:12:37,000 --> 00:12:37,400
Yes.

395
00:12:37,480 --> 00:12:38,260
I love it, man.

396
00:12:38,300 --> 00:12:39,480
I feel where you're coming from.

397
00:12:39,540 --> 00:12:39,940
Thank you.

398
00:12:39,980 --> 00:12:41,520
I know where you're speaking up on, you know?

399
00:12:41,960 --> 00:12:43,740
We both want out this thing, huh?

400
00:12:43,740 --> 00:12:46,160
Yes, well, I'm not actually in it, but, yeah, I know what you mean.

401
00:12:46,160 --> 00:12:46,420
No, no, no.

402
00:12:48,780 --> 00:12:49,660
What's up?

403
00:12:49,920 --> 00:12:50,180
Yes.

404
00:12:50,520 --> 00:12:53,740
Now the team with the BBC coming to a store near you,

405
00:12:53,820 --> 00:12:54,820
you feel what I'm saying?

406
00:12:54,880 --> 00:12:55,100
Yes.

407
00:12:55,100 --> 00:12:56,100
So...

408
00:12:56,100 --> 00:13:00,240
Hopefully in four, five more months, you know,

409
00:13:00,300 --> 00:13:02,600
my music will be so far off the ground,

410
00:13:03,300 --> 00:13:05,720
and, you know, I wouldn't have to...

411
00:13:05,720 --> 00:13:09,680
I don't have to really, you know, be associated with that lifestyle no more,

412
00:13:09,740 --> 00:13:11,520
but, you know, right now I'm still in it.

413
00:13:11,520 --> 00:13:14,660
Yeah, so you actually want to make a legitimate business out of the wrapping?

414
00:13:15,060 --> 00:13:15,420
Right.

415
00:13:15,600 --> 00:13:19,600
And leave pimping and prostitution behind you?

416
00:13:20,100 --> 00:13:20,560
What's up?

417
00:13:20,700 --> 00:13:20,960
Really?

418
00:13:21,360 --> 00:13:21,940
No doubt.

419
00:13:22,580 --> 00:13:24,860
The Arliss used to be crack houses, you know,

420
00:13:24,920 --> 00:13:26,340
so we used to roll over here.

421
00:13:26,840 --> 00:13:28,340
I'm going to take you to a couple of neighbourhoods,

422
00:13:28,380 --> 00:13:29,360
we're going to get out, you know,

423
00:13:29,400 --> 00:13:30,960
you might be able to meet some of the people.

424
00:13:33,460 --> 00:13:35,660
We all the same, you understand what I'm saying?

425
00:13:35,740 --> 00:13:35,880
Yeah.

426
00:13:35,880 --> 00:13:37,400
What we write about is where we're from.

427
00:13:37,840 --> 00:13:38,500
Which is where?

428
00:13:38,880 --> 00:13:40,240
I mean, the hood.

429
00:13:40,240 --> 00:13:42,040
Are we in the hood now?

430
00:13:42,120 --> 00:13:42,400
Right.

431
00:13:43,080 --> 00:13:43,440
Definitely?

432
00:13:43,800 --> 00:13:44,380
Yeah, definitely.

433
00:13:44,500 --> 00:13:45,620
It's part of it right here.

434
00:13:45,920 --> 00:13:46,760
In the hood?

435
00:13:47,220 --> 00:13:47,620
Really?

436
00:13:47,860 --> 00:13:48,560
Yes, sir.

437
00:13:49,320 --> 00:13:50,820
I mean, we just keep moving, man.

438
00:13:50,860 --> 00:13:53,100
I just want to, you know, shake my boy a hand.

439
00:13:53,120 --> 00:13:55,040
Well, you were talking about credibility, right?

440
00:13:55,200 --> 00:13:57,620
This is where the stories come from that you rap about.

441
00:13:58,080 --> 00:13:58,760
Most definitely.

442
00:13:58,960 --> 00:13:59,460
Most definitely.

443
00:13:59,520 --> 00:14:01,480
Everybody around here got a story to tell.

444
00:14:01,840 --> 00:14:02,140
Yeah.

445
00:14:02,140 --> 00:14:04,020
And we're going to keep moving, though,

446
00:14:04,060 --> 00:14:05,860
because we don't want to mess up nobody's spotting, man.

447
00:14:05,920 --> 00:14:06,220
Okay.

448
00:14:06,400 --> 00:14:07,360
Because we're around here in the hospital.

449
00:14:08,800 --> 00:14:11,340
That seemed to get a little bit edgy towards the end there.

450
00:14:11,780 --> 00:14:14,080
Yeah, you know, because, like, right now they working.

451
00:14:14,700 --> 00:14:15,360
What are they doing?

452
00:14:15,900 --> 00:14:16,780
Selling drugs.

453
00:14:16,880 --> 00:14:19,680
So that's why we had to keep moving, you know what I'm saying?

454
00:14:19,840 --> 00:14:20,000
Why?

455
00:14:20,580 --> 00:14:22,100
Because we're messing up their business.

456
00:14:22,280 --> 00:14:22,480
Really?

457
00:14:22,480 --> 00:14:23,960
People ain't going to stop when they see them cameras.

458
00:14:24,020 --> 00:14:26,960
They think we police or camera people or something, you know?

459
00:14:26,960 --> 00:14:29,320
So I thought they were rappers mainly, you know?

460
00:14:29,580 --> 00:14:33,000
No, you know, you don't be just a rapper here, you know?

461
00:14:33,640 --> 00:14:37,360
See, I may be interested in getting a little bit involved in rap myself,

462
00:14:37,460 --> 00:14:39,100
but I don't really have that kind of a background.

463
00:14:39,480 --> 00:14:40,400
But you know what I'm saying?

464
00:14:41,400 --> 00:14:43,560
What I'm kind of realizing, man,

465
00:14:44,120 --> 00:14:47,040
every individual got something to say, you know what I'm saying?

466
00:14:47,080 --> 00:14:48,340
It's like your lifestyle.

467
00:14:48,780 --> 00:14:50,900
See, me and you being from two different lifestyles,

468
00:14:50,900 --> 00:14:53,500
your lifestyle might interest me, you feel what I'm saying?

469
00:14:53,500 --> 00:14:57,200
I might hear you rap about London and things that go on now.

470
00:14:57,660 --> 00:15:00,000
And, you know, I'm saying it's just your culture,

471
00:15:00,080 --> 00:15:01,240
whatever your culture be.

472
00:15:02,320 --> 00:15:03,500
Hanging out with Melo,

473
00:15:03,560 --> 00:15:06,400
I was beginning to feel maybe I couldn't get away with posing

474
00:15:06,400 --> 00:15:08,140
as a gangster rapper myself.

475
00:15:08,680 --> 00:15:11,940
So I was pleased he was interested in hearing about my life in London.

476
00:15:12,500 --> 00:15:13,340
Thank you very much.

477
00:15:13,420 --> 00:15:14,260
Appreciate you, man.

478
00:15:14,380 --> 00:15:14,800
For sure.

479
00:15:15,720 --> 00:15:17,680
All right, Louis, have a good trip.

480
00:15:17,680 --> 00:15:18,620
It was lovely.

481
00:15:23,500 --> 00:15:31,840
Still, I felt I needed more help

482
00:15:31,840 --> 00:15:33,760
before I rapped about my own experiences.

483
00:15:35,180 --> 00:15:37,660
I'd come to Houston to meet the hottest image makers

484
00:15:37,660 --> 00:15:39,660
behind the Dirty South's rap scene,

485
00:15:40,020 --> 00:15:40,620
Pen and Pixel.

486
00:15:41,840 --> 00:15:45,320
I had an appointment with their top designer, Sean Brock.

487
00:15:46,660 --> 00:15:47,580
How are you doing? Are you Sean?

488
00:15:47,640 --> 00:15:48,400
Yes, I am. How are you?

489
00:15:48,480 --> 00:15:48,960
I'm Louis.

490
00:15:49,120 --> 00:15:49,580
How are you doing, Louis?

491
00:15:49,720 --> 00:15:50,460
Pleased to meet you.

492
00:15:50,540 --> 00:15:52,020
What I'll do is I'll start off with a tour.

493
00:15:52,100 --> 00:15:52,560
How's that sound?

494
00:15:52,560 --> 00:15:54,600
This piece in particular that you're looking at here,

495
00:15:54,900 --> 00:15:57,900
he's shooting a .45-caliber slug out of the gun.

496
00:15:58,040 --> 00:15:58,500
At you.

497
00:15:58,660 --> 00:16:01,300
At you, and the victim's face is reflected in the bullet

498
00:16:01,300 --> 00:16:01,960
before it hits him.

499
00:16:02,760 --> 00:16:03,840
Oh, that's your face?

500
00:16:03,960 --> 00:16:04,580
That's the victim.

501
00:16:04,580 --> 00:16:06,280
So you're being shot by, what's his name?

502
00:16:06,300 --> 00:16:06,520
Exactly.

503
00:16:07,060 --> 00:16:08,100
This is a hardhead record.

504
00:16:08,180 --> 00:16:09,040
He's in jail right now.

505
00:16:09,400 --> 00:16:10,240
He's in jail now?

506
00:16:10,320 --> 00:16:10,880
For what?

507
00:16:11,700 --> 00:16:12,420
Shooting someone?

508
00:16:12,560 --> 00:16:13,480
I think it was shooting someone.

509
00:16:13,480 --> 00:16:15,420
And his manager died last year.

510
00:16:15,800 --> 00:16:16,520
He's in jail now,

511
00:16:16,660 --> 00:16:18,300
and he'll be there for the next 25 years.

512
00:16:18,560 --> 00:16:19,140
This guy's in jail.

513
00:16:19,140 --> 00:16:22,800
He's in and out of jail like crazy.

514
00:16:22,980 --> 00:16:24,240
When he makes money, he comes back,

515
00:16:24,900 --> 00:16:26,520
spends it here, and then goes back to jail.

516
00:16:26,720 --> 00:16:28,520
Green Wade is in jail for shooting a police officer

517
00:16:28,520 --> 00:16:29,000
through the door.

518
00:16:29,260 --> 00:16:30,160
These people are back in jail.

519
00:16:30,800 --> 00:16:31,480
Mass 187.

520
00:16:31,600 --> 00:16:32,420
Right, Mass 187.

521
00:16:32,780 --> 00:16:37,600
This whole gang was indicted on torture,

522
00:16:38,040 --> 00:16:39,700
murder of a young lady.

523
00:16:39,700 --> 00:16:42,020
They taped her to a chair and set her on fire.

524
00:16:42,400 --> 00:16:43,580
All of them are in jail for life.

525
00:16:43,580 --> 00:16:44,860
As someone from Britain,

526
00:16:44,940 --> 00:16:46,180
it's quite shocking to see

527
00:16:46,180 --> 00:16:49,980
how much kind of death and legal problems

528
00:16:49,980 --> 00:16:52,240
there is in these artists' lives.

529
00:16:52,280 --> 00:16:52,980
Right, right.

530
00:16:53,300 --> 00:16:55,100
Do you feel like any responsibility,

531
00:16:55,480 --> 00:16:58,940
like in as much as these pictures do glamorize that?

532
00:16:59,300 --> 00:17:00,280
A little bit, yes, they do.

533
00:17:00,460 --> 00:17:02,320
My major concern for my clients

534
00:17:02,320 --> 00:17:03,320
is to make sure that it sells.

535
00:17:03,560 --> 00:17:04,420
That's what I'm here for.

536
00:17:04,860 --> 00:17:06,160
I make sure that the stuff sells.

537
00:17:06,320 --> 00:17:07,500
Is there anything on the walls

538
00:17:07,500 --> 00:17:08,640
that tickles your fancy?

539
00:17:08,880 --> 00:17:10,120
It's kind of grim and somber.

540
00:17:10,120 --> 00:17:11,780
I want to sort of go for something a bit realer

541
00:17:11,780 --> 00:17:14,520
and a bit more to do with me, if possible.

542
00:17:14,540 --> 00:17:16,020
Okay, we'll start the sketching process up.

543
00:17:16,080 --> 00:17:16,340
Okay.

544
00:17:16,420 --> 00:17:17,340
And we'll see what you can do.

545
00:17:17,700 --> 00:17:17,940
Okay.

546
00:17:22,060 --> 00:17:23,160
All right, well, what are you trying to promote?

547
00:17:23,440 --> 00:17:25,720
I'm trying to promote me as a rap artist.

548
00:17:26,080 --> 00:17:27,160
Okay, what kind of rap do you have?

549
00:17:27,180 --> 00:17:27,920
Is it gangster rap?

550
00:17:27,980 --> 00:17:28,480
Is it soft?

551
00:17:28,700 --> 00:17:30,200
No, I think it's going to be something

552
00:17:30,200 --> 00:17:31,940
a little softer, yeah.

553
00:17:31,940 --> 00:17:34,580
A little bit more about having fun

554
00:17:34,580 --> 00:17:38,200
and being not someone you want to mess around with,

555
00:17:38,200 --> 00:17:40,160
you know, because you might come unglued,

556
00:17:40,620 --> 00:17:45,560
but someone who looks after himself.

557
00:17:45,740 --> 00:17:48,580
Okay, what's the name of your promotional piece?

558
00:17:48,640 --> 00:17:49,360
What do you want to call it?

559
00:17:49,760 --> 00:17:51,940
You want to call it M.C. Louie, Ice Louie?

560
00:17:51,960 --> 00:17:52,740
M.C. Louie.

561
00:17:53,000 --> 00:17:53,560
M.C. Louie?

562
00:17:54,040 --> 00:17:56,580
I mean, that sounds a little lame, doesn't it?

563
00:17:56,740 --> 00:17:58,920
What about, I mean, we're just brainstorming, aren't we?

564
00:17:58,920 --> 00:17:59,540
Sure, absolutely.

565
00:17:59,900 --> 00:18:00,360
Louie Lou.

566
00:18:00,940 --> 00:18:01,420
Louie Lou?

567
00:18:01,860 --> 00:18:02,700
I don't know if it's hard enough.

568
00:18:02,780 --> 00:18:03,220
That's the issue.

569
00:18:03,580 --> 00:18:04,700
I think you've got to be concerned

570
00:18:04,700 --> 00:18:05,560
of being a little bit harder.

571
00:18:05,560 --> 00:18:09,120
Or is there any way I could just be Louie Theroux?

572
00:18:10,520 --> 00:18:11,900
I don't think you'd make it in this game.

573
00:18:12,180 --> 00:18:13,460
You have to have something that sticks.

574
00:18:14,320 --> 00:18:15,620
You have to have something that's monumental.

575
00:18:15,760 --> 00:18:17,340
When you walk out on stage, it has to be monumental.

576
00:18:17,740 --> 00:18:18,280
How do you mean?

577
00:18:18,620 --> 00:18:19,720
Where would your danger come from?

578
00:18:20,020 --> 00:18:22,240
Are you connected to the IRA?

579
00:18:22,680 --> 00:18:24,620
Are you connected to the British mob?

580
00:18:25,200 --> 00:18:26,520
Are you...

581
00:18:26,520 --> 00:18:27,380
Where's your danger?

582
00:18:28,140 --> 00:18:29,860
I mean, I would call the police and I'd say,

583
00:18:30,080 --> 00:18:31,320
get out of my house or whatever,

584
00:18:31,420 --> 00:18:32,680
or leave me alone.

585
00:18:33,000 --> 00:18:33,940
I'll get a restraining order.

586
00:18:34,940 --> 00:18:35,300
Okay.

587
00:18:37,040 --> 00:18:38,560
We're going to keep away from that item.

588
00:18:38,780 --> 00:18:39,060
Why?

589
00:18:39,480 --> 00:18:40,800
Because we're not going to be able to project that

590
00:18:40,800 --> 00:18:41,740
with enough force.

591
00:18:42,340 --> 00:18:42,780
How about this?

592
00:18:42,900 --> 00:18:44,100
Maybe I'm not that dangerous.

593
00:18:45,940 --> 00:18:47,900
I would shoot more for the television thing.

594
00:18:48,080 --> 00:18:48,100
Really?

595
00:18:48,100 --> 00:18:49,120
I think the television element

596
00:18:49,120 --> 00:18:50,320
is something that we could really work with.

597
00:18:50,500 --> 00:18:50,740
Yeah.

598
00:18:51,300 --> 00:18:53,440
Maybe some multiple televisions behind you.

599
00:18:53,440 --> 00:18:55,500
But also, you know, the microphone to indicate

600
00:18:55,500 --> 00:18:56,480
this is what, you know...

601
00:18:56,480 --> 00:18:57,560
Right, exactly, exactly.

602
00:18:57,880 --> 00:18:59,700
I enjoy glasses of red wine.

603
00:19:00,400 --> 00:19:01,600
Oh, I have a nice computer.

604
00:19:02,100 --> 00:19:02,920
I wear glasses.

605
00:19:03,100 --> 00:19:03,960
A little bit of a trademark.

606
00:19:07,400 --> 00:19:07,880
Cats.

607
00:19:07,960 --> 00:19:08,700
I like cats.

608
00:19:09,180 --> 00:19:10,040
Stroking a cat.

609
00:19:10,040 --> 00:19:11,580
Tickling a cat.

610
00:19:13,280 --> 00:19:14,180
Stretching its ears.

611
00:19:15,140 --> 00:19:15,820
That's nice.

612
00:19:16,480 --> 00:19:19,020
I notice you're steering me towards something a little harder.

613
00:19:19,160 --> 00:19:19,380
Right.

614
00:19:19,500 --> 00:19:19,740
Why?

615
00:19:20,000 --> 00:19:21,800
Because that's a demographic that's going to buy this stuff.

616
00:19:22,060 --> 00:19:25,940
White 14-year-old girls at the shopping mall

617
00:19:25,940 --> 00:19:28,180
spending their $40 every weekend

618
00:19:28,180 --> 00:19:30,280
on rap music to piss off Mom and Dad.

619
00:19:31,200 --> 00:19:32,660
That's who's making these men millionaires.

620
00:19:38,500 --> 00:19:40,380
Am I going to have much in the way of props?

621
00:19:40,640 --> 00:19:41,300
No, you have nothing.

622
00:19:42,180 --> 00:19:43,020
Totally computer-generated.

623
00:19:43,040 --> 00:19:44,700
Completely computer-generated.

624
00:19:44,780 --> 00:19:44,940
Right.

625
00:19:45,680 --> 00:19:47,080
It's a pure bakery.

626
00:19:47,480 --> 00:19:47,700
Right.

627
00:19:53,400 --> 00:19:54,940
Like, I'd like to do...

628
00:19:54,940 --> 00:19:56,980
I mean, maybe some jolly ones.

629
00:19:57,720 --> 00:19:59,000
Some jovial, very jovial.

630
00:19:59,060 --> 00:19:59,460
Like this.

631
00:19:59,800 --> 00:20:01,420
Yeah, see, that's not going to sell in the States.

632
00:20:02,060 --> 00:20:02,420
There you go.

633
00:20:02,480 --> 00:20:03,320
That's what I'm looking for right there.

634
00:20:03,600 --> 00:20:04,180
That's what I'm looking for.

635
00:20:04,540 --> 00:20:04,980
That's it.

636
00:20:05,160 --> 00:20:05,940
That's it right there.

637
00:20:06,160 --> 00:20:06,520
Maybe that?

638
00:20:08,120 --> 00:20:10,360
I'd like to meet some other clients.

639
00:20:10,480 --> 00:20:10,640
Okay.

640
00:20:10,640 --> 00:20:12,180
Some people who are getting their photo taken.

641
00:20:12,280 --> 00:20:13,040
Some up-and-comers.

642
00:20:13,160 --> 00:20:13,320
Okay.

643
00:20:15,520 --> 00:20:16,540
What's the album about?

644
00:20:17,500 --> 00:20:17,820
Raw.

645
00:20:18,000 --> 00:20:18,640
It's just raw.

646
00:20:19,080 --> 00:20:20,100
There ain't nothing to smile about.

647
00:20:20,180 --> 00:20:21,060
That's why I'm not smiling.

648
00:20:22,000 --> 00:20:22,320
Really?

649
00:20:22,940 --> 00:20:24,020
Yeah, when you hear the songs,

650
00:20:24,020 --> 00:20:25,160
you're not going to smile at them.

651
00:20:25,540 --> 00:20:25,740
Why?

652
00:20:26,160 --> 00:20:27,040
If I rap about it,

653
00:20:27,040 --> 00:20:27,740
I'm going to shoot somebody.

654
00:20:28,040 --> 00:20:29,340
I'm not going to shoot them with a little gun.

655
00:20:29,360 --> 00:20:31,640
I'm going to shoot them with something like an AK-47

656
00:20:31,640 --> 00:20:33,080
or something like that.

657
00:20:33,200 --> 00:20:34,840
But that isn't something you really do, is it?

658
00:20:35,960 --> 00:20:37,420
I've done shot at people before, yeah.

659
00:20:37,560 --> 00:20:37,900
You have?

660
00:20:38,060 --> 00:20:38,300
Yeah.

661
00:20:39,800 --> 00:20:40,160
Really?

662
00:20:40,400 --> 00:20:40,640
Yeah.

663
00:20:43,260 --> 00:20:43,580
Yeah.

664
00:20:43,580 --> 00:20:43,660
Yeah.

665
00:20:45,740 --> 00:20:46,920
It's a little bit different.

666
00:20:46,920 --> 00:20:50,340
And yet you seem like such an easy-going guy, you know?

667
00:20:51,640 --> 00:20:54,380
So you have guns, then, that you...

668
00:20:54,380 --> 00:20:57,760
Aren't you then running the risk that you'll wind up in prison

669
00:20:57,760 --> 00:21:00,600
or get shot yourself, Trey?

670
00:21:00,600 --> 00:21:04,140
Oh, I'm not worrying about it.

671
00:21:04,140 --> 00:21:05,780
I went to jail a couple of times before.

672
00:21:05,860 --> 00:21:06,140
Really?

673
00:21:06,240 --> 00:21:07,340
Yeah, jail don't skip it.

674
00:21:08,560 --> 00:21:10,940
And if I get shot, then...

675
00:21:10,940 --> 00:21:11,200
Yeah.

676
00:21:11,400 --> 00:21:11,980
Yeah, really?

677
00:21:12,740 --> 00:21:15,920
If I get shot, then it was meant for me to get shot, I guess.

678
00:21:16,060 --> 00:21:17,420
If it happened, then it happened,

679
00:21:17,540 --> 00:21:19,860
but I'm not worrying about it.

680
00:21:21,500 --> 00:21:22,940
It don't make me no difference.

681
00:21:22,940 --> 00:21:26,200
How are you getting on, Sean?

682
00:21:26,680 --> 00:21:27,540
Almost finished.

683
00:21:28,320 --> 00:21:29,120
Almost done.

684
00:21:29,740 --> 00:21:30,580
Where's my customer?

685
00:21:31,100 --> 00:21:31,740
Can I...?

686
00:21:31,740 --> 00:21:32,760
Oh, yes!

687
00:21:32,920 --> 00:21:33,140
Yes?

688
00:21:33,460 --> 00:21:33,760
Yes.

689
00:21:33,800 --> 00:21:34,480
Look at that.

690
00:21:34,900 --> 00:21:35,820
We've got the wine.

691
00:21:36,660 --> 00:21:37,660
We've got the women.

692
00:21:38,740 --> 00:21:39,360
The cat.

693
00:21:40,000 --> 00:21:44,320
The cat's now become kind of a James Bond villain sort of motif.

694
00:21:44,420 --> 00:21:44,640
Yes, yes.

695
00:21:44,760 --> 00:21:46,260
He's overtaken your villain.

696
00:21:46,260 --> 00:21:47,820
You've actually managed to take my elements,

697
00:21:48,000 --> 00:21:49,760
which were kind of, like, sort of, like...

698
00:21:49,760 --> 00:21:52,260
supposed to be sort of cuddly and sort of gentle

699
00:21:52,260 --> 00:21:56,540
and turn them into sort of a Mafia Don figure, haven't you?

700
00:21:56,560 --> 00:21:56,940
Yes.

701
00:21:57,160 --> 00:21:58,000
And with a sort of...

702
00:21:58,000 --> 00:21:59,380
Cat-loving gangster is what you're...

703
00:21:59,380 --> 00:21:59,600
Yeah.

704
00:21:59,700 --> 00:22:00,340
Right, exactly.

705
00:22:00,640 --> 00:22:03,660
In all seriousness, that's just what the market demands?

706
00:22:03,820 --> 00:22:04,420
It's what works.

707
00:22:04,840 --> 00:22:05,640
It's what works out here.

708
00:22:06,500 --> 00:22:06,900
Got that down?

709
00:22:06,900 --> 00:22:07,700
Thank you so much.

710
00:22:07,780 --> 00:22:08,920
The Wrap Chronicle continues.

711
00:22:12,920 --> 00:22:14,540
Despite all my best efforts,

712
00:22:14,540 --> 00:22:18,240
I felt I'd been manipulated into a tough image that just wasn't me.

713
00:22:18,240 --> 00:22:20,580
I needed advice from the top.

714
00:22:21,400 --> 00:22:24,100
I heard that the South's most successful gangster rapper

715
00:22:24,100 --> 00:22:26,000
was giving a press conference in town

716
00:22:26,000 --> 00:22:28,780
to launch his own telecommunications company.

717
00:22:35,660 --> 00:22:39,600
Ghetto-born Master P has made $361 million

718
00:22:39,600 --> 00:22:42,140
through his own rap label, No Limit.

719
00:22:42,640 --> 00:22:45,900
I'd heard he runs his expanding empire like a private army,

720
00:22:45,900 --> 00:22:49,440
treating staff like his personal platoon of soldiers.

721
00:22:53,140 --> 00:22:55,160
I'd been told that a local rap DJ

722
00:22:55,160 --> 00:22:56,920
might be able to help with an introduction.

723
00:22:57,560 --> 00:22:58,740
I look like a Wild Wayne.

724
00:22:58,940 --> 00:22:59,480
That's a Wild Wayne.

725
00:22:59,580 --> 00:23:00,080
Wild Wayne.

726
00:23:01,040 --> 00:23:02,020
Are you Wild Wayne?

727
00:23:02,100 --> 00:23:03,140
I would be Wild Wayne.

728
00:23:03,160 --> 00:23:03,600
I'm Louie.

729
00:23:03,660 --> 00:23:04,180
How do you do?

730
00:23:04,260 --> 00:23:05,520
This is the infamous Louie.

731
00:23:05,560 --> 00:23:05,880
Yes.

732
00:23:05,960 --> 00:23:06,240
BBC?

733
00:23:06,580 --> 00:23:07,440
Yeah, BBC too.

734
00:23:07,440 --> 00:23:07,680
Come on, man.

735
00:23:07,760 --> 00:23:07,960
Yeah.

736
00:23:08,100 --> 00:23:10,500
Can you maybe introduce me after the event?

737
00:23:10,760 --> 00:23:11,300
You want to meet Pete?

738
00:23:11,300 --> 00:23:11,620
Yeah.

739
00:23:11,860 --> 00:23:13,980
I'm hoping to maybe go back to his mansion as well,

740
00:23:14,080 --> 00:23:15,180
get a tour of his place.

741
00:23:15,320 --> 00:23:15,700
It's nice.

742
00:23:15,920 --> 00:23:16,220
Is it?

743
00:23:16,400 --> 00:23:17,040
Very nice.

744
00:23:17,380 --> 00:23:19,040
I have a great opportunity for you.

745
00:23:19,200 --> 00:23:19,660
What's that?

746
00:23:20,020 --> 00:23:21,260
Well, on my radio show,

747
00:23:21,400 --> 00:23:24,420
I have this segment called The Nine O'Clock Props.

748
00:23:24,520 --> 00:23:26,020
Are you inviting me to rap on your program?

749
00:23:26,080 --> 00:23:26,320
Yeah.

750
00:23:26,680 --> 00:23:27,460
How are you doing?

751
00:23:27,640 --> 00:23:28,040
How are you?

752
00:23:28,040 --> 00:23:28,900
Are you suave, Bob?

753
00:23:29,100 --> 00:23:29,920
Yes, that's me.

754
00:23:30,120 --> 00:23:30,500
I'm Louie.

755
00:23:30,640 --> 00:23:31,420
How are you, Louie?

756
00:23:31,500 --> 00:23:32,200
Pleasure to meet you.

757
00:23:32,460 --> 00:23:34,380
You've got a No Limit medallion there.

758
00:23:34,440 --> 00:23:35,420
May I take a quick look at that?

759
00:23:35,420 --> 00:23:36,040
Yeah, no problem.

760
00:23:36,100 --> 00:23:37,020
What does that signify?

761
00:23:37,240 --> 00:23:41,140
That signifies that I'm a No Limit Chief Finance Officer,

762
00:23:41,340 --> 00:23:42,400
CFO of the company,

763
00:23:42,520 --> 00:23:44,080
handle accounts payable and receivable.

764
00:23:44,360 --> 00:23:48,260
Most people who wear it are real soldiers for No Limit.

765
00:23:48,380 --> 00:23:49,480
I want to talk to Master Pete,

766
00:23:49,500 --> 00:23:50,900
but he's looking a little bit unapproachable.

767
00:23:50,960 --> 00:23:52,080
Can I just go up and grab him?

768
00:23:52,680 --> 00:23:52,860
Yeah.

769
00:23:53,180 --> 00:23:53,780
Where's he gone?

770
00:23:54,320 --> 00:23:54,980
That's all right.

771
00:23:56,060 --> 00:23:57,100
That was my chance.

772
00:23:58,420 --> 00:23:58,860
Wild Wayne.

773
00:23:59,120 --> 00:23:59,520
Wild Wayne.

774
00:23:59,520 --> 00:24:00,200
Plus the BBC.

775
00:24:00,540 --> 00:24:01,760
Plus the BBC team.

776
00:24:02,000 --> 00:24:02,840
Plus the BBC team.

777
00:24:02,900 --> 00:24:03,100
All right.

778
00:24:03,180 --> 00:24:03,500
How's it going?

779
00:24:03,700 --> 00:24:04,740
Plus the BBC team.

780
00:24:04,860 --> 00:24:05,300
How do you do?

781
00:24:05,300 --> 00:24:06,120
Good, good, good, good, good.

782
00:24:06,120 --> 00:24:06,600
Do it through.

783
00:24:06,840 --> 00:24:07,520
Come on in.

784
00:24:07,680 --> 00:24:08,100
Come on in.

785
00:24:08,700 --> 00:24:09,560
Hey, yo, check it out.

786
00:24:09,640 --> 00:24:10,560
It's your boy.

787
00:24:10,680 --> 00:24:11,760
Wild Wayne putting it down.

788
00:24:11,980 --> 00:24:14,180
My dog right here, Master Pete, for sure.

789
00:24:21,040 --> 00:24:22,660
Are we all going in this grudge?

790
00:24:24,100 --> 00:24:25,620
The press conference was over,

791
00:24:25,860 --> 00:24:27,940
but I still hadn't spoken to Master Pete.

792
00:24:29,600 --> 00:24:31,880
Suave Bob told me to wait at a local garage

793
00:24:31,880 --> 00:24:33,680
for news of a meeting later that day.

794
00:24:33,680 --> 00:24:36,540
Just when I was on the verge of giving up,

795
00:24:37,200 --> 00:24:38,600
word finally came through.

796
00:24:39,940 --> 00:24:43,300
Master Pete would see me at his home in a suburb of Baton Rouge.

797
00:24:43,980 --> 00:24:47,200
I'd been told he might go by his birth name, Percy.

798
00:24:47,860 --> 00:24:48,740
How are you doing?

799
00:24:48,880 --> 00:24:49,420
Doing fine.

800
00:24:49,420 --> 00:24:49,800
How are you, sir?

801
00:24:49,880 --> 00:24:50,320
Good.

802
00:24:50,900 --> 00:24:53,340
Did Percy Miller also know as Master Pete?

803
00:24:53,860 --> 00:24:54,260
Yes, sir.

804
00:24:54,280 --> 00:24:54,820
He came through.

805
00:24:55,020 --> 00:24:56,260
He, uh, got on back.

806
00:24:56,380 --> 00:24:57,000
Can we go through?

807
00:24:57,220 --> 00:24:57,540
Yes, sir.

808
00:24:57,540 --> 00:24:58,400
Thank you very much.

809
00:24:58,920 --> 00:25:01,700
I was wondering what a tough rapper like Master Pete

810
00:25:01,700 --> 00:25:04,280
was doing in this exclusive gated community.

811
00:25:04,800 --> 00:25:07,160
I was curious how this conservative environment

812
00:25:07,160 --> 00:25:09,420
tied in with the ghetto life he rapped about.

813
00:25:09,420 --> 00:25:13,600
Hello?

814
00:25:14,100 --> 00:25:15,080
Here comes someone.

815
00:25:15,480 --> 00:25:16,460
Hey, how's it going?

816
00:25:16,880 --> 00:25:18,260
This place is amazing.

817
00:25:18,580 --> 00:25:18,840
Yeah.

818
00:25:19,280 --> 00:25:20,420
So we can come in?

819
00:25:20,720 --> 00:25:21,400
Yeah, go ahead.

820
00:25:21,460 --> 00:25:23,140
Walk around the side to the back over there.

821
00:25:23,300 --> 00:25:24,220
Is this your place?

822
00:25:24,520 --> 00:25:25,960
No, this is Pete's house.

823
00:25:26,200 --> 00:25:27,640
Is this Pete, Master Pete's house?

824
00:25:27,660 --> 00:25:28,660
Master Pete's house.

825
00:25:28,800 --> 00:25:30,260
This is the house that Rapp built?

826
00:25:30,560 --> 00:25:30,940
Definitely.

827
00:25:31,260 --> 00:25:33,100
It's the American dream, and we're living it.

828
00:25:33,340 --> 00:25:33,540
Yeah.

829
00:25:33,580 --> 00:25:34,040
We're in it.

830
00:25:34,500 --> 00:25:35,340
You're standing on it.

831
00:25:35,340 --> 00:25:38,320
In the mansion.

832
00:25:38,520 --> 00:25:40,580
Is it weird for, like, um, you know,

833
00:25:40,660 --> 00:25:43,460
creme de la creme of, like, white bourgeoisie,

834
00:25:43,500 --> 00:25:44,520
you know, living here?

835
00:25:44,620 --> 00:25:44,800
Right.

836
00:25:44,860 --> 00:25:46,360
And then basically someone like Master Pete,

837
00:25:46,420 --> 00:25:48,060
a rapper, comes in.

838
00:25:48,220 --> 00:25:50,500
Was there any friction there at all?

839
00:25:50,760 --> 00:25:51,820
At first, yeah.

840
00:25:52,160 --> 00:25:55,300
But then when they understood and, you know,

841
00:25:55,300 --> 00:25:58,400
saw that Pete's a law-abiding, legitimate citizen, too,

842
00:25:58,900 --> 00:26:01,660
even though he's a rapper, but Pete's bigger than a rapper.

843
00:26:01,760 --> 00:26:02,520
He's an entrepreneur.

844
00:26:02,960 --> 00:26:05,240
You know, clothing, film, travel.

845
00:26:05,480 --> 00:26:06,700
So is he quite popular here now?

846
00:26:06,860 --> 00:26:07,080
Yeah.

847
00:26:08,160 --> 00:26:08,780
They love him.

848
00:26:11,780 --> 00:26:13,840
I'd hoped to find Master Pete relaxing,

849
00:26:14,180 --> 00:26:16,620
but even here he was busy running his empire.

850
00:26:24,060 --> 00:26:27,460
But then, finally, Master Pete agreed to see me.

851
00:26:28,400 --> 00:26:29,440
Well, see, I think I'm...

852
00:26:29,440 --> 00:26:30,740
Are you about 30 years old?

853
00:26:31,040 --> 00:26:31,260
Yeah.

854
00:26:31,560 --> 00:26:33,120
I just turned 30 myself.

855
00:26:33,260 --> 00:26:33,540
OK.

856
00:26:33,540 --> 00:26:35,880
And I just can't imagine what it feels like

857
00:26:35,880 --> 00:26:39,940
to have a, uh, an empire and, you know,

858
00:26:39,980 --> 00:26:42,720
all these material possessions at such a young age.

859
00:26:42,800 --> 00:26:42,880
Yeah.

860
00:26:43,840 --> 00:26:46,340
And to be, you know, basically, to be into the bargain,

861
00:26:46,820 --> 00:26:49,340
a black man from a difficult background, you know.

862
00:26:49,840 --> 00:26:51,020
May I introduce myself?

863
00:26:51,180 --> 00:26:51,620
I'm Louis.

864
00:26:51,760 --> 00:26:52,320
Louis Theroux.

865
00:26:52,480 --> 00:26:53,160
BBC Two.

866
00:26:53,260 --> 00:26:53,600
All right.

867
00:26:53,660 --> 00:26:54,180
Nice to meet you.

868
00:26:54,180 --> 00:26:54,940
Nice to meet you.

869
00:26:54,940 --> 00:26:59,960
And you, of course, are Master P, rap impresario, entrepreneur,

870
00:27:00,960 --> 00:27:03,420
and, um, one of the richest men under 40 in America.

871
00:27:03,720 --> 00:27:03,920
Yeah.

872
00:27:04,060 --> 00:27:04,480
Is that right?

873
00:27:04,900 --> 00:27:05,660
Something like that.

874
00:27:05,900 --> 00:27:06,120
Yeah.

875
00:27:06,660 --> 00:27:07,740
And you've got gold teeth.

876
00:27:07,800 --> 00:27:08,760
Do you want to shoot some hoops?

877
00:27:09,320 --> 00:27:10,340
Yeah, I'm not very good.

878
00:27:10,400 --> 00:27:12,680
I don't even know why I suggested to do this.

879
00:27:12,680 --> 00:27:16,220
Oh, yeah, you're horrible.

880
00:27:16,820 --> 00:27:18,980
And it all started right here with this tank right here.

881
00:27:19,100 --> 00:27:20,140
You've got to be a soldier.

882
00:27:20,480 --> 00:27:20,740
Yeah.

883
00:27:20,860 --> 00:27:22,840
And being a soldier, you've got to be able to keep it real.

884
00:27:23,180 --> 00:27:24,800
Now, what does that mean, keeping it real?

885
00:27:25,340 --> 00:27:26,540
Keeping it real, being yourself.

886
00:27:26,740 --> 00:27:27,440
Being yourself?

887
00:27:27,740 --> 00:27:28,280
Being yourself.

888
00:27:28,400 --> 00:27:31,040
I mean, some people say keep it real where they've got to be

889
00:27:31,040 --> 00:27:33,220
the baddest person in the world, the hardest person in the world.

890
00:27:33,220 --> 00:27:33,900
Yeah, like a gangster.

891
00:27:34,080 --> 00:27:35,020
That ain't keeping it real.

892
00:27:35,140 --> 00:27:35,320
No.

893
00:27:35,480 --> 00:27:37,400
Keeping it real is being real to yourself.

894
00:27:37,400 --> 00:27:40,920
Why do you think it is that it's mostly black people involved in rap?

895
00:27:41,060 --> 00:27:44,060
Well, I mean, you've got to imagine the people got to get behind that,

896
00:27:44,160 --> 00:27:45,980
you know, and get behind that whole racist thing.

897
00:27:46,100 --> 00:27:48,340
I mean, that stuff is over with now, you know.

898
00:27:48,760 --> 00:27:50,040
I don't get caught up in the color.

899
00:27:50,400 --> 00:27:54,320
I've wondered sometimes whether I could be a rapper, you know.

900
00:27:55,320 --> 00:27:57,060
And did some people find that laughable?

901
00:27:57,660 --> 00:27:58,940
I find that laughable, too.

902
00:27:59,040 --> 00:27:59,320
Why?

903
00:27:59,780 --> 00:28:00,920
Because you ain't got what it take.

904
00:28:01,100 --> 00:28:01,280
Why?

905
00:28:01,340 --> 00:28:01,980
What does it take?

906
00:28:02,200 --> 00:28:02,460
Hard.

907
00:28:03,180 --> 00:28:03,540
Hard?

908
00:28:03,860 --> 00:28:04,220
Hard.

909
00:28:05,260 --> 00:28:06,040
I'm sure you're hard.

910
00:28:06,120 --> 00:28:07,100
Ram, let's take off your shirt.

911
00:28:07,100 --> 00:28:08,120
You want to show them my heart.

912
00:28:08,360 --> 00:28:09,420
You want to know where the heart is?

913
00:28:09,500 --> 00:28:10,580
I want to know what heart is, yeah.

914
00:28:13,740 --> 00:28:14,920
That's the heart right there.

915
00:28:15,640 --> 00:28:17,380
It looks like muscles, not heart.

916
00:28:17,600 --> 00:28:18,580
It's heart underneath there.

917
00:28:18,600 --> 00:28:19,400
It's heart underneath there.

918
00:28:19,600 --> 00:28:20,820
What is T.I.U.?

919
00:28:20,820 --> 00:28:21,200
True.

920
00:28:21,400 --> 00:28:22,640
That's the whole clique together.

921
00:28:22,760 --> 00:28:24,720
That's the whole No Limit family?

922
00:28:25,060 --> 00:28:25,600
It's true.

923
00:28:26,840 --> 00:28:27,880
Does it stand for anything?

924
00:28:28,100 --> 00:28:28,300
Yeah.

925
00:28:28,480 --> 00:28:28,700
What?

926
00:28:29,300 --> 00:28:30,200
The real untouchable.

927
00:28:30,800 --> 00:28:33,840
You can't really tell just from looking at me whether I've got heart or not.

928
00:28:33,840 --> 00:28:34,260
Yeah, I can.

929
00:28:34,920 --> 00:28:36,240
Aren't you just trying to hurt my feelings?

930
00:28:36,240 --> 00:28:40,240
No, I think you've got heart.

931
00:28:40,360 --> 00:28:40,560
Yeah.

932
00:28:40,900 --> 00:28:42,320
You've got to have heart to come out here.

933
00:28:43,680 --> 00:28:44,160
Why is that?

934
00:28:44,160 --> 00:28:45,400
Come way out here to deal with me.

935
00:28:45,400 --> 00:28:46,120
Oh, yeah, well, also...

936
00:28:46,120 --> 00:28:46,940
You've got to have heart.

937
00:28:47,460 --> 00:28:47,780
Yeah.

938
00:28:48,280 --> 00:28:49,400
Most people wouldn't do that.

939
00:28:49,520 --> 00:28:49,940
Why not?

940
00:28:50,200 --> 00:28:50,760
I don't know.

941
00:28:53,260 --> 00:28:54,280
Are the neighbours friendly?

942
00:28:54,600 --> 00:28:58,720
I knocked on all of them doors and told them that I'm here and I'm not going nowhere.

943
00:28:58,860 --> 00:28:59,540
Did you seriously?

944
00:28:59,620 --> 00:28:59,840
Yeah.

945
00:28:59,840 --> 00:29:02,400
Yeah, that doesn't sound reassuring.

946
00:29:02,500 --> 00:29:03,760
That sounds almost like threatening.

947
00:29:04,500 --> 00:29:05,680
Take it how you want to.

948
00:29:05,680 --> 00:29:08,680
Things weren't going too badly.

949
00:29:09,240 --> 00:29:11,280
Master P offered to give me a tour of his mansion.

950
00:29:11,540 --> 00:29:12,560
This is the lounge area.

951
00:29:12,680 --> 00:29:12,880
Yeah.

952
00:29:13,880 --> 00:29:14,320
Wow.

953
00:29:14,840 --> 00:29:17,120
We've got more surveillance monitors here.

954
00:29:17,360 --> 00:29:20,300
How much would you say you owe to, you know, the rap game?

955
00:29:20,760 --> 00:29:22,260
Hold all of it to the rap game.

956
00:29:22,260 --> 00:29:27,180
Who's this on this one, Master P?

957
00:29:27,780 --> 00:29:28,440
That's me.

958
00:29:28,620 --> 00:29:29,820
These porches are all of me.

959
00:29:33,180 --> 00:29:34,920
This is my home recording studio.

960
00:29:36,060 --> 00:29:40,740
I look at this $800,000 chandelier and say, wow, I made it.

961
00:29:42,520 --> 00:29:43,520
These are your vehicles.

962
00:29:44,140 --> 00:29:48,640
Do you ever worry that you'll be perceived as losing your credibility on the streets because

963
00:29:48,640 --> 00:29:49,860
you're so comfortable now?

964
00:29:49,860 --> 00:29:52,180
Let me tell you something.

965
00:29:52,960 --> 00:29:55,300
That's what I'm telling you about being a soldier and keeping it real.

966
00:29:56,020 --> 00:30:01,080
If you came from the ghetto, your main focus should be making it up, taking your parents

967
00:30:01,080 --> 00:30:03,200
out and being something with yourself.

968
00:30:03,460 --> 00:30:06,060
If you can't understand that, then you ain't real.

969
00:30:06,320 --> 00:30:06,500
Yeah.

970
00:30:06,700 --> 00:30:08,080
Final words of advice for me.

971
00:30:08,440 --> 00:30:12,140
Like, if I want to not, I don't know, make it in the rap game or just sort of travel through

972
00:30:12,140 --> 00:30:12,380
it.

973
00:30:13,040 --> 00:30:14,560
Be yourself and keep it real.

974
00:30:14,800 --> 00:30:15,040
Yeah.

975
00:30:15,160 --> 00:30:16,300
There ain't no limit from now.

976
00:30:16,560 --> 00:30:16,820
Yeah.

977
00:30:16,820 --> 00:30:22,280
So don't, you know, make up any stories about seeing murders or coming from the projects.

978
00:30:22,920 --> 00:30:23,900
If that ain't your life.

979
00:30:24,360 --> 00:30:24,640
Yeah.

980
00:30:26,100 --> 00:30:29,180
And you are interested in maybe hearing a sample tape?

981
00:30:30,840 --> 00:30:32,100
If you know how to rap.

982
00:30:33,540 --> 00:30:34,360
You think you can rap?

983
00:30:34,520 --> 00:30:36,120
I'm going to go on Wild Wayne's show.

984
00:30:36,260 --> 00:30:36,560
Okay.

985
00:30:36,720 --> 00:30:37,480
Do you know about Wild Wayne?

986
00:30:37,480 --> 00:30:37,680
Yeah.

987
00:30:37,780 --> 00:30:38,660
I'll check you out on Wild Wayne's.

988
00:30:38,660 --> 00:30:39,420
When you listen to it?

989
00:30:39,460 --> 00:30:39,640
Yeah.

990
00:30:39,880 --> 00:30:40,140
Yeah.

991
00:30:40,240 --> 00:30:41,460
I'll listen to you on Wild Wayne.

992
00:30:41,540 --> 00:30:42,040
I'll highlight you.

993
00:30:42,240 --> 00:30:42,560
Okay.

994
00:30:42,820 --> 00:30:43,400
All right, Wotie.

995
00:30:43,600 --> 00:30:43,860
Yeah.

996
00:30:43,860 --> 00:30:45,120
Thanks a lot, Wotie.

997
00:30:45,180 --> 00:30:45,540
All right.

998
00:30:45,740 --> 00:30:46,540
Yeah, excellent.

999
00:30:47,360 --> 00:30:48,080
See you later.

1000
00:30:48,260 --> 00:30:48,600
All right.

1001
00:30:49,240 --> 00:30:54,180
I was impressed by Master P's loyalty to his ghetto roots, even though his life was

1002
00:30:54,180 --> 00:30:56,540
now divorced from the street image he projected.

1003
00:30:59,440 --> 00:31:04,120
I knew I had to rap about my own life, but I still wanted help writing my lyrics.

1004
00:31:04,120 --> 00:31:09,180
I'd heard that two rappers back in Mississippi called Reese and Bigelow might be able to help.

1005
00:31:10,140 --> 00:31:17,040
I'm supposed to be going on Wild Wayne's radio show to throw down some lyrics, and I'm hoping

1006
00:31:17,040 --> 00:31:18,680
you might be able to help me write some lyrics.

1007
00:31:19,040 --> 00:31:21,680
We are lyrics, so this should be no problem.

1008
00:31:21,900 --> 00:31:26,060
When you're doing a rap song, do you write your lyrics down, or do you just make them up

1009
00:31:26,060 --> 00:31:26,820
off the top of your head?

1010
00:31:26,960 --> 00:31:27,900
No, we write them down.

1011
00:31:27,960 --> 00:31:28,740
You write them down.

1012
00:31:28,880 --> 00:31:29,060
Right.

1013
00:31:29,060 --> 00:31:32,500
When you're doing lyrics, you want everybody that hear your music to understand the feel

1014
00:31:32,500 --> 00:31:36,060
where you're coming from, so it's best if you sit down and think about it and bring it

1015
00:31:36,060 --> 00:31:37,340
from the heart, and you write it like that.

1016
00:31:37,640 --> 00:31:41,880
I mean, what is a good topic for a rap track?

1017
00:31:42,240 --> 00:31:44,560
You know, like, what kinds of things do you normally rap about?

1018
00:31:44,640 --> 00:31:45,460
What kinds of subjects?

1019
00:31:45,940 --> 00:31:47,700
It really depends on what the track says.

1020
00:31:47,760 --> 00:31:50,560
If you listen to the music and it's an upbeat tempo, and you'll be like, yeah.

1021
00:31:50,560 --> 00:31:51,860
Okay, let's do it.

1022
00:31:59,240 --> 00:32:00,200
Good track.

1023
00:32:00,500 --> 00:32:01,840
Listen, he's already got something.

1024
00:32:01,840 --> 00:32:02,760
He's already got something.

1025
00:32:02,760 --> 00:32:04,280
He's already doing it.

1026
00:32:04,320 --> 00:32:05,380
See, I ain't over there with the paper.

1027
00:32:06,160 --> 00:32:07,720
I got to make this party.

1028
00:32:08,040 --> 00:32:08,920
It's all on me.

1029
00:32:09,040 --> 00:32:10,360
We got to make this loop.

1030
00:32:10,620 --> 00:32:11,580
It's all on me.

1031
00:32:11,700 --> 00:32:13,160
We got to make this piece.

1032
00:32:13,380 --> 00:32:14,380
It's all on me.

1033
00:32:14,900 --> 00:32:16,940
Louis Reese's Big doing it with the BBC.

1034
00:32:17,260 --> 00:32:18,740
Yeah, yeah, that's right.

1035
00:32:18,740 --> 00:32:20,600
So we talking about making money, Louis.

1036
00:32:20,860 --> 00:32:21,560
That's making money.

1037
00:32:21,580 --> 00:32:22,600
That's not a bad start.

1038
00:32:22,800 --> 00:32:24,080
Yeah, that's not a bad start.

1039
00:32:24,320 --> 00:32:25,220
It's just a big deal.

1040
00:32:25,340 --> 00:32:27,160
Can I pause it a second?

1041
00:32:27,260 --> 00:32:27,600
Because I can...

1042
00:32:27,600 --> 00:32:27,740
Sure.

1043
00:32:29,320 --> 00:32:35,760
Um, in the shower, I, um, this morning, I had a couple of things come to me.

1044
00:32:35,820 --> 00:32:36,580
Can I share them with you?

1045
00:32:36,660 --> 00:32:36,980
Sure.

1046
00:32:37,700 --> 00:32:38,480
Jiggle, jiggle.

1047
00:32:39,140 --> 00:32:40,580
I like to see you wiggle.

1048
00:32:40,580 --> 00:32:41,960
It makes me dribble.

1049
00:32:42,380 --> 00:32:43,160
Fancy a fiddle?

1050
00:32:44,700 --> 00:32:45,060
Man.

1051
00:32:45,200 --> 00:32:47,140
We might use jiggle, jiggle.

1052
00:32:47,740 --> 00:32:48,220
Man.

1053
00:32:48,220 --> 00:32:49,260
Louie Tho.

1054
00:32:51,580 --> 00:32:52,180
Me too.

1055
00:32:52,180 --> 00:32:52,920
In the back of my Fiat.

1056
00:32:53,580 --> 00:32:55,080
I don't know if you can see it.

1057
00:32:55,520 --> 00:32:56,120
You know what I mean?

1058
00:32:56,260 --> 00:32:56,760
See, Fiat?

1059
00:32:56,860 --> 00:32:57,360
What is Fiat?

1060
00:32:57,540 --> 00:32:57,920
That's a car.

1061
00:32:57,920 --> 00:32:58,020
Fiat.

1062
00:32:58,100 --> 00:32:58,540
It's a car.

1063
00:32:58,640 --> 00:32:59,320
I drive a Fiat.

1064
00:32:59,700 --> 00:33:02,460
See, that's not popular over here, so that's going to throw everybody off.

1065
00:33:02,460 --> 00:33:04,480
You got to see V-Ears or Lex or...

1066
00:33:04,480 --> 00:33:04,840
Why?

1067
00:33:05,120 --> 00:33:07,060
But you got to keep it real, too, and I don't drive a Lex.

1068
00:33:07,080 --> 00:33:07,820
I drive a Fiat.

1069
00:33:08,680 --> 00:33:08,980
Okay.

1070
00:33:09,340 --> 00:33:09,540
True.

1071
00:33:09,640 --> 00:33:10,580
You got to keep it real.

1072
00:33:10,800 --> 00:33:11,300
But...

1073
00:33:11,300 --> 00:33:12,780
I don't know if you can see it.

1074
00:33:12,900 --> 00:33:14,220
You know, like, I've got...

1075
00:33:15,040 --> 00:33:17,760
I like, you know, if you want a boyfriend, I can be it.

1076
00:33:17,760 --> 00:33:20,820
You got a little rabbit ability.

1077
00:33:21,420 --> 00:33:21,860
Yeah.

1078
00:33:22,260 --> 00:33:22,660
Yeah.

1079
00:33:22,980 --> 00:33:25,240
But we're going to help you out a whole lot.

1080
00:33:25,420 --> 00:33:26,580
You got to make this money.

1081
00:33:26,800 --> 00:33:27,760
It's all on me.

1082
00:33:27,960 --> 00:33:29,640
We got to get this cheese.

1083
00:33:29,780 --> 00:33:30,720
That's all we need.

1084
00:33:30,720 --> 00:33:33,760
I'm riding in my Fiat looking for a B-Arch.

1085
00:33:36,720 --> 00:33:39,220
I don't think I can say B-Arch.

1086
00:33:39,320 --> 00:33:40,500
I'm riding in my Fiat.

1087
00:33:40,800 --> 00:33:41,920
You're pretty happy to see it.

1088
00:33:44,240 --> 00:33:45,260
We want to do more.

1089
00:33:45,340 --> 00:33:45,780
That's good.

1090
00:33:46,520 --> 00:33:47,420
That is good stuff.

1091
00:33:47,720 --> 00:33:49,120
My money don't jingle, jingle.

1092
00:33:49,520 --> 00:33:50,320
It folds.

1093
00:33:50,440 --> 00:33:51,740
I want to see you wiggle, wiggle.

1094
00:33:52,100 --> 00:33:52,660
For sure.

1095
00:33:52,660 --> 00:33:57,000
When you say it, it actually makes you feel kind of tough saying it.

1096
00:33:57,180 --> 00:34:00,640
I mean, rap is like an extension of reality.

1097
00:34:00,840 --> 00:34:03,400
When you say, my money don't jiggle, it folds.

1098
00:34:03,680 --> 00:34:05,740
They're going to know exactly what you're talking about.

1099
00:34:05,820 --> 00:34:07,920
It's not going to be any down in their mind.

1100
00:34:08,020 --> 00:34:10,560
They're going to know you don't have quarters and dives and nickels.

1101
00:34:10,740 --> 00:34:13,400
You have dollars, hundreds, or whatever you have.

1102
00:34:13,660 --> 00:34:14,960
But whatever you have, it folds.

1103
00:34:15,600 --> 00:34:17,480
Oh, no. I quite like... Oh, no.

1104
00:34:18,720 --> 00:34:21,940
You're about my height. You don't be crunched up in that compact, do you?

1105
00:34:21,940 --> 00:34:23,180
Yeah, no, the seats go back.

1106
00:34:24,240 --> 00:34:25,380
You've got something to say.

1107
00:34:25,760 --> 00:34:28,220
Six feet two, the seats go back.

1108
00:34:29,200 --> 00:34:30,800
Yeah, it's a compact.

1109
00:34:31,240 --> 00:34:32,260
It's a compact.

1110
00:34:32,600 --> 00:34:33,800
See? Be true to yourself.

1111
00:34:34,100 --> 00:34:35,620
Luckily, the seats go back.

1112
00:34:36,000 --> 00:34:36,580
That's not working.

1113
00:34:36,680 --> 00:34:37,540
You've got to put that in there.

1114
00:34:38,440 --> 00:34:40,600
I'm six feet two in a compact.

1115
00:34:40,960 --> 00:34:41,880
No slack.

1116
00:34:42,560 --> 00:34:44,000
But luckily, the seats go back.

1117
00:34:44,000 --> 00:34:46,700
You got almost counted.

1118
00:34:47,020 --> 00:34:49,020
I'm six feet two in a compact.

1119
00:34:49,020 --> 00:34:49,900
No slack. No slack.

1120
00:34:50,040 --> 00:34:52,080
But luckily, the C-scope...

1121
00:34:52,080 --> 00:34:53,460
A recliner.

1122
00:34:53,720 --> 00:34:54,020
You know what?

1123
00:34:54,020 --> 00:34:54,500
A vagina.

1124
00:34:55,140 --> 00:34:57,400
I can't say vagina here on the radio.

1125
00:34:57,540 --> 00:34:58,900
Can you not on the radio over here?

1126
00:35:00,780 --> 00:35:02,560
I've crashed it quite a few times.

1127
00:35:06,480 --> 00:35:08,160
Maybe I like red wine.

1128
00:35:08,160 --> 00:35:12,200
I've got, you know, some, you know, a lot of relaxing.

1129
00:35:14,780 --> 00:35:15,180
Okay.

1130
00:35:16,900 --> 00:35:20,080
Got the neck to sip on some red, red wine.

1131
00:35:20,100 --> 00:35:20,720
I've got the neck.

1132
00:35:20,880 --> 00:35:21,520
See, that was the song.

1133
00:35:21,700 --> 00:35:23,060
Red, red wine.

1134
00:35:23,060 --> 00:35:23,240
Yeah.

1135
00:35:23,600 --> 00:35:24,220
You remember that?

1136
00:35:25,180 --> 00:35:25,760
Yeah, what about that?

1137
00:35:25,800 --> 00:35:26,880
I think I could go into that.

1138
00:35:27,000 --> 00:35:28,940
Red, red wine.

1139
00:35:30,400 --> 00:35:32,340
I'd like some cheese where that wine is, please.

1140
00:35:32,940 --> 00:35:33,820
No, nothing there.

1141
00:35:33,820 --> 00:35:36,360
I've got a neck to relax in my mind.

1142
00:35:36,500 --> 00:35:37,460
I'm feeling fine.

1143
00:35:37,640 --> 00:35:40,640
And I'm sipping some red, red wine.

1144
00:35:44,220 --> 00:35:45,200
Hey, man.

1145
00:35:45,360 --> 00:35:46,380
Hey, Louis.

1146
00:35:46,380 --> 00:35:47,440
That'd sound good.

1147
00:35:47,620 --> 00:35:48,880
You think Wild Wayne's going to like it?

1148
00:35:48,960 --> 00:35:49,860
Yeah, he'll love it, man.

1149
00:35:49,980 --> 00:35:52,020
And, you know, you asked us, could you come?

1150
00:35:52,120 --> 00:35:53,680
And could you rap?

1151
00:35:53,940 --> 00:35:54,480
You rap.

1152
00:35:55,340 --> 00:35:55,660
Yeah.

1153
00:35:56,220 --> 00:35:56,840
Hey, man.

1154
00:35:56,920 --> 00:35:57,640
Much love.

1155
00:35:57,740 --> 00:35:58,480
Yeah, see you later.

1156
00:35:58,700 --> 00:35:59,780
We'll see you later, Louis.

1157
00:35:59,900 --> 00:36:01,340
We know it's going to be a success.

1158
00:36:01,880 --> 00:36:02,520
You know what I'm saying?

1159
00:36:02,680 --> 00:36:07,140
We just hope that, you know, you get your lyrics right, get your lyrics squared away.

1160
00:36:07,360 --> 00:36:07,580
Yeah.

1161
00:36:07,640 --> 00:36:08,440
Make sure you practice.

1162
00:36:09,000 --> 00:36:10,160
Stay out of the rain, Louis.

1163
00:36:10,540 --> 00:36:11,320
All right, Louis.

1164
00:36:11,500 --> 00:36:11,980
See you later.

1165
00:36:12,820 --> 00:36:13,820
Driving in your Fiat.

1166
00:36:19,820 --> 00:36:26,160
Despite all the encouragement, I wasn't sure how my rap would go down on the streets of New Orleans later that evening.

1167
00:36:26,640 --> 00:36:30,800
I was feeling rather nervous about performing live on Wild Wayne's show.

1168
00:36:31,340 --> 00:36:34,080
Louis!

1169
00:36:34,860 --> 00:36:35,480
Oh, Wayne.

1170
00:36:35,560 --> 00:36:36,500
How the hell are you, Louis?

1171
00:36:36,580 --> 00:36:36,760
Good.

1172
00:36:37,100 --> 00:36:37,700
How are you doing?

1173
00:36:37,720 --> 00:36:38,220
You doing all right?

1174
00:36:38,380 --> 00:36:39,460
Yeah, not too bad.

1175
00:36:39,520 --> 00:36:40,760
Very good, very good, very good.

1176
00:36:40,780 --> 00:36:41,120
You're shouting.

1177
00:36:41,560 --> 00:36:43,020
Yeah, yeah, that's what I do when I work, man.

1178
00:36:43,020 --> 00:36:43,640
I got headphones on.

1179
00:36:43,860 --> 00:36:45,880
My man, Louis, is up here from the BBC radio.

1180
00:36:46,280 --> 00:36:46,560
Hello?

1181
00:36:46,840 --> 00:36:48,160
Yeah, you can say hello.

1182
00:36:48,240 --> 00:36:48,700
Say hello to the BBC.

1183
00:36:48,700 --> 00:36:49,340
Hello, everyone.

1184
00:36:49,480 --> 00:36:50,100
Hello, New Orleans.

1185
00:36:50,100 --> 00:36:51,840
No, you got to get closer to the mic, man.

1186
00:36:52,080 --> 00:36:53,020
Hello, New Orleans.

1187
00:36:53,140 --> 00:36:54,740
Louis Theroux from the BBC here.

1188
00:36:54,840 --> 00:36:56,700
He's been rolling around the South.

1189
00:36:56,860 --> 00:36:59,180
Yeah, meeting Master P, meeting some of the other rap people.

1190
00:36:59,180 --> 00:37:01,040
You even went to his mansion, I heard.

1191
00:37:01,080 --> 00:37:04,460
Yeah, we went, I did some, we shot some hoops at Master P's mansion.

1192
00:37:04,580 --> 00:37:05,800
I asked him if he would sign me.

1193
00:37:06,100 --> 00:37:07,320
He said he would think about it.

1194
00:37:07,700 --> 00:37:08,940
Signed to No Limit Records?

1195
00:37:08,960 --> 00:37:09,280
Yes.

1196
00:37:09,960 --> 00:37:10,580
Get out of here.

1197
00:37:10,640 --> 00:37:13,780
We're going to put him on a nine o'clock prop, so one of you guys out there will kind

1198
00:37:13,780 --> 00:37:16,560
of be going like, kind of head to head with old Louis.

1199
00:37:16,560 --> 00:37:20,260
And it's just, it's not against professionals, they're just other listeners, so, you know,

1200
00:37:20,320 --> 00:37:22,480
probably the standard isn't going to be too intimidating.

1201
00:37:22,740 --> 00:37:25,620
Well, it'll probably be pretty intimidating, because they have some really good amateurs

1202
00:37:25,620 --> 00:37:26,120
out there.

1203
00:37:26,600 --> 00:37:28,460
It's all in your number one station, nothing but the jams.

1204
00:37:28,600 --> 00:37:29,840
Q, nine, three.

1205
00:37:30,620 --> 00:37:31,340
Are we off now?

1206
00:37:31,480 --> 00:37:32,360
Yes, we are off.

1207
00:37:33,140 --> 00:37:38,380
Do you think rappers ever feel obliged to live the fast life, the dangerous life,

1208
00:37:38,440 --> 00:37:39,720
because that's what they're rapping about?

1209
00:37:39,720 --> 00:37:43,720
So that they can, what do they say, rap imitating, life imitating art?

1210
00:37:43,720 --> 00:37:45,280
Yeah, life imitating art kind of thing.

1211
00:37:45,680 --> 00:37:47,540
I think that some of them do, man.

1212
00:37:47,600 --> 00:37:51,100
Because you want to live up to that image that you've created, even if they don't really

1213
00:37:51,100 --> 00:37:51,580
want to.

1214
00:37:52,740 --> 00:37:53,500
A lot of pressure.

1215
00:37:54,260 --> 00:37:55,180
I wouldn't want to be a rapper.

1216
00:37:55,520 --> 00:37:56,700
The nine props are coming.

1217
00:37:56,780 --> 00:38:00,040
It's going to be Louis versus the YZs.

1218
00:38:00,820 --> 00:38:02,740
Let's get ready to rumble.

1219
00:38:03,740 --> 00:38:04,420
All right.

1220
00:38:04,740 --> 00:38:06,780
We're about to do this like you never knew this.

1221
00:38:06,780 --> 00:38:12,060
You guys give us a call on the jam lines, 260-9393, and vote for your favorite rapper.

1222
00:38:12,160 --> 00:38:12,820
Will it be Louis?

1223
00:38:13,300 --> 00:38:15,420
Or will it be the YZs for that 15-Ward?

1224
00:38:15,520 --> 00:38:16,700
Check the flavor as we go.

1225
00:38:16,800 --> 00:38:18,620
A little something like this.

1226
00:38:18,700 --> 00:38:20,240
I said, hey, are you all?

1227
00:38:20,340 --> 00:38:21,580
What's the name?

1228
00:38:21,640 --> 00:38:23,880
You're on the radio with your boy, Wowie.

1229
00:38:23,900 --> 00:38:24,940
Oh, Lord, I'm tired of stressing.

1230
00:38:25,200 --> 00:38:26,660
Hoping everything is a blessing.

1231
00:38:26,840 --> 00:38:29,280
Which one day I see you alone like a motion band dancing.

1232
00:38:29,540 --> 00:38:30,420
Come and get me low.

1233
00:38:30,520 --> 00:38:31,860
I'm ready to get the focus heard.

1234
00:38:31,960 --> 00:38:33,200
Cause these white hosts stay distressing.

1235
00:38:33,280 --> 00:38:34,500
Cause my colors are colored dirt.

1236
00:38:34,960 --> 00:38:36,460
Misery's all I see up in the streets.

1237
00:38:36,460 --> 00:38:37,140
Where I'm from.

1238
00:38:37,240 --> 00:38:39,040
If you step up in the streets, there's something to smoke.

1239
00:38:39,120 --> 00:38:39,680
I'm a woke up.

1240
00:38:39,880 --> 00:38:40,840
All right.

1241
00:38:40,920 --> 00:38:42,800
That was rapper number one.

1242
00:38:43,060 --> 00:38:43,960
Rapper number two.

1243
00:38:44,180 --> 00:38:46,240
My in-house guest all the way from London to BBC.

1244
00:38:46,800 --> 00:38:47,480
It's Louis.

1245
00:38:47,600 --> 00:38:48,940
And we're about to do this.

1246
00:38:48,960 --> 00:38:51,160
And we go a little something like this.

1247
00:38:51,420 --> 00:38:52,800
I gotta hate this money.

1248
00:38:53,000 --> 00:38:53,880
It's all on me.

1249
00:38:53,980 --> 00:38:55,400
We gotta get this cheese.

1250
00:38:55,420 --> 00:38:55,640
Louis.

1251
00:38:55,740 --> 00:38:56,440
It's all we need.

1252
00:38:56,480 --> 00:38:56,620
Louis.

1253
00:38:56,680 --> 00:38:57,980
I gotta make this money.

1254
00:38:58,040 --> 00:38:58,200
Louis.

1255
00:38:58,460 --> 00:38:58,700
Louis.

1256
00:38:58,960 --> 00:39:00,460
You're supposed to let me do my part first.

1257
00:39:00,620 --> 00:39:01,100
Oh, sorry.

1258
00:39:02,540 --> 00:39:03,340
He's into this.

1259
00:39:03,360 --> 00:39:03,880
He's into this.

1260
00:39:04,000 --> 00:39:04,560
But that's good.

1261
00:39:04,560 --> 00:39:06,240
I gotta do my part.

1262
00:39:06,420 --> 00:39:06,880
Are you ready?

1263
00:39:07,260 --> 00:39:09,240
You should have said it goes a little something like this.

1264
00:39:09,260 --> 00:39:09,280
No, no, no.

1265
00:39:09,280 --> 00:39:10,460
Just listen.

1266
00:39:10,780 --> 00:39:11,440
Here we go.

1267
00:39:11,500 --> 00:39:12,000
Here we go.

1268
00:39:12,420 --> 00:39:13,140
I said, hey.

1269
00:39:13,400 --> 00:39:15,080
Are you all what's your name?

1270
00:39:15,320 --> 00:39:17,560
You're on the radio with your boy Huawei.

1271
00:39:18,140 --> 00:39:21,460
With your boy Huawei.

1272
00:39:21,460 --> 00:39:24,320
I gotta make this money.

1273
00:39:24,460 --> 00:39:25,380
It's all on me.

1274
00:39:25,500 --> 00:39:27,020
We gotta get this cheese.

1275
00:39:27,120 --> 00:39:28,060
It's all we need.

1276
00:39:28,180 --> 00:39:29,560
I gotta make this money.

1277
00:39:29,740 --> 00:39:30,720
It's all on me.

1278
00:39:31,180 --> 00:39:33,100
Louis, recent big and the BBC.

1279
00:39:33,640 --> 00:39:35,160
My money doesn't jiggle jiggle.

1280
00:39:35,540 --> 00:39:36,180
It's bold.

1281
00:39:36,380 --> 00:39:37,760
I wanna see you wiggle wiggle.

1282
00:39:38,160 --> 00:39:38,680
For sure.

1283
00:39:38,900 --> 00:39:40,400
It makes me wanna dribble dribble.

1284
00:39:40,720 --> 00:39:42,720
You know, riding in my beard.

1285
00:39:42,880 --> 00:39:44,100
You really have to see it.

1286
00:39:44,240 --> 00:39:46,120
I'm six feet two in a compact.

1287
00:39:46,120 --> 00:39:47,340
No slack.

1288
00:39:47,520 --> 00:39:49,200
But luckily the seats go back.

1289
00:39:49,260 --> 00:39:51,400
I got a knack to relax in my mind.

1290
00:39:51,540 --> 00:39:52,520
I'm feeling fine.

1291
00:39:52,640 --> 00:39:55,440
And I'm sipping some red, red wine.

1292
00:39:56,700 --> 00:39:57,860
Louis, you did it.

1293
00:39:57,900 --> 00:39:58,660
You did it.

1294
00:39:59,100 --> 00:39:59,560
Hey.

1295
00:39:59,800 --> 00:40:00,120
Hey.

1296
00:40:00,180 --> 00:40:01,000
I gotta do my part.

1297
00:40:01,500 --> 00:40:03,940
I said, Louis in the house.

1298
00:40:04,160 --> 00:40:06,440
And that London turned it out.

1299
00:40:06,760 --> 00:40:09,140
A big Louis in the house.

1300
00:40:09,440 --> 00:40:12,220
And that London crew straight turned it out.

1301
00:40:12,460 --> 00:40:14,120
It's up to nine o'clock for us today.

1302
00:40:14,120 --> 00:40:17,060
Hey, you guys call me 260-93-93.

1303
00:40:17,060 --> 00:40:18,160
Yeah, let's hear from the people.

1304
00:40:18,340 --> 00:40:20,000
Vote for Louis on the YTs.

1305
00:40:20,120 --> 00:40:20,360
You make the call.

1306
00:40:20,360 --> 00:40:21,500
The YTs were good, though.

1307
00:40:21,800 --> 00:40:22,740
We're gonna see how good they were.

1308
00:40:22,800 --> 00:40:23,480
They were excellent.

1309
00:40:23,960 --> 00:40:25,000
Oh, that was fun.

1310
00:40:25,180 --> 00:40:25,960
We gotta get some callers.

1311
00:40:27,380 --> 00:40:27,780
Hello.

1312
00:40:28,560 --> 00:40:28,920
Wayne.

1313
00:40:29,060 --> 00:40:29,320
Yeah.

1314
00:40:29,640 --> 00:40:31,160
Look, I won't vote for number one

1315
00:40:31,160 --> 00:40:32,340
because your boy was wrong.

1316
00:40:32,460 --> 00:40:33,560
Louis was wrong, Wayne.

1317
00:40:33,760 --> 00:40:34,440
Louis was wrong?

1318
00:40:34,600 --> 00:40:35,420
Yeah, he was wrong.

1319
00:40:35,600 --> 00:40:36,140
All right, all right.

1320
00:40:36,200 --> 00:40:36,920
Hold on, all right?

1321
00:40:37,000 --> 00:40:37,420
All right.

1322
00:40:37,600 --> 00:40:38,420
What does that mean, wrong?

1323
00:40:38,540 --> 00:40:39,040
I don't know.

1324
00:40:39,080 --> 00:40:41,120
She didn't like your rap or anything.

1325
00:40:41,140 --> 00:40:41,580
Wrong?

1326
00:40:41,760 --> 00:40:42,840
Wrong about what?

1327
00:40:42,940 --> 00:40:43,820
Wait, hold on.

1328
00:40:43,820 --> 00:40:45,560
And I want to vote for the first one.

1329
00:40:45,760 --> 00:40:47,280
You want to vote for rapper one?

1330
00:40:47,420 --> 00:40:47,700
Yeah.

1331
00:40:48,260 --> 00:40:48,940
Number one.

1332
00:40:49,140 --> 00:40:50,180
Okay, hold on.

1333
00:40:50,300 --> 00:40:50,560
All right.

1334
00:40:50,820 --> 00:40:52,320
I'm voting for number two.

1335
00:40:52,740 --> 00:40:53,300
For Louis?

1336
00:40:53,420 --> 00:40:55,200
Whoa, good choice.

1337
00:40:55,360 --> 00:40:56,100
Who are you voting for?

1338
00:40:56,240 --> 00:40:56,720
Number two.

1339
00:40:57,020 --> 00:40:58,140
I mean, he was tight.

1340
00:40:58,720 --> 00:40:59,960
It was tight.

1341
00:41:00,080 --> 00:41:00,680
It was tight.

1342
00:41:01,200 --> 00:41:01,740
I mean, it's good.

1343
00:41:01,980 --> 00:41:03,340
Yeah, that's excellent.

1344
00:41:03,560 --> 00:41:04,560
You voting for number one?

1345
00:41:04,680 --> 00:41:05,840
Wait, I was number two.

1346
00:41:06,700 --> 00:41:07,140
No.

1347
00:41:07,860 --> 00:41:10,020
I was number two, not number one.

1348
00:41:10,600 --> 00:41:11,900
No, I like number one better.

1349
00:41:11,900 --> 00:41:13,120
You didn't like Louis?

1350
00:41:13,980 --> 00:41:15,580
I want to see you jiggle jiggle.

1351
00:41:15,740 --> 00:41:16,160
Come on.

1352
00:41:16,200 --> 00:41:17,100
What are you talking about?

1353
00:41:18,160 --> 00:41:19,480
All right, I'll vote for number two.

1354
00:41:19,540 --> 00:41:19,800
Yeah.

1355
00:41:19,980 --> 00:41:20,760
Hold on, all right?

1356
00:41:20,780 --> 00:41:21,960
I'm going to put you live on the radio.

1357
00:41:22,380 --> 00:41:22,800
All right.

1358
00:41:22,860 --> 00:41:23,400
Is that all right?

1359
00:41:23,520 --> 00:41:23,840
Yeah.

1360
00:41:24,060 --> 00:41:25,060
And who are you going to vote for?

1361
00:41:25,160 --> 00:41:25,720
Number two.

1362
00:41:25,840 --> 00:41:26,200
Yes.

1363
00:41:26,520 --> 00:41:26,960
All right, all right.

1364
00:41:27,000 --> 00:41:27,680
Hold on, hold on.

1365
00:41:27,860 --> 00:41:28,340
Here we go.

1366
00:41:28,700 --> 00:41:29,760
Another but chance, Q93.

1367
00:41:30,160 --> 00:41:31,960
It's your boy, Wild Wayne.

1368
00:41:31,960 --> 00:41:35,660
Now is the moment that everybody's been waiting for, and especially you.

1369
00:41:35,760 --> 00:41:36,260
I know, Louis.

1370
00:41:36,820 --> 00:41:39,220
Ah, like I always say, somebody's got to win.

1371
00:41:40,500 --> 00:41:43,320
Somebody's got to lose on the nine o'clock props.

1372
00:41:43,640 --> 00:41:46,180
The winner tonight, a landslide.

1373
00:41:46,820 --> 00:41:47,080
Louis?

1374
00:41:47,560 --> 00:41:48,040
Wow.

1375
00:41:48,360 --> 00:41:49,400
It's a landslide.

1376
00:41:49,520 --> 00:41:50,720
Louis, a winner!

1377
00:41:50,720 --> 00:42:01,660
I'd done it.

1378
00:42:02,080 --> 00:42:08,080
Whether it was the novelty factor of being from London, or pure rhyming ability, or just because

1379
00:42:08,080 --> 00:42:12,600
I'd kept it real, I'd won the approval of the streets of New Orleans.

1380
00:42:17,000 --> 00:42:19,480
My time in the Dirty South was nearly over.

1381
00:42:19,480 --> 00:42:24,880
But there was one rapper I was still intrigued by, the self-styled international gangster

1382
00:42:24,880 --> 00:42:26,100
pimp, Melo T.

1383
00:42:26,460 --> 00:42:31,000
I decided to pay him a final visit, but when I arrived, he wasn't alone.

1384
00:42:31,580 --> 00:42:32,400
Hi, how are you doing?

1385
00:42:32,400 --> 00:42:33,040
This is Sunshine.

1386
00:42:33,720 --> 00:42:34,220
Nice to meet you.

1387
00:42:34,220 --> 00:42:34,740
Are you Sunshine?

1388
00:42:35,000 --> 00:42:35,560
No, I'm Louis.

1389
00:42:35,560 --> 00:42:35,960
I'm Louis.

1390
00:42:35,960 --> 00:42:36,600
I'm number one.

1391
00:42:36,700 --> 00:42:37,460
This is Fantasy.

1392
00:42:37,720 --> 00:42:38,180
Hi, Fantasy.

1393
00:42:38,460 --> 00:42:39,080
A couple of my girls.

1394
00:42:39,180 --> 00:42:39,760
How are you doing?

1395
00:42:41,480 --> 00:42:44,200
And, um, so are you having a rehearsal?

1396
00:42:44,560 --> 00:42:45,320
I mean, what is happening?

1397
00:42:45,400 --> 00:42:46,300
This is odd, isn't it?

1398
00:42:47,140 --> 00:42:48,160
What about you, Sunshine?

1399
00:42:48,160 --> 00:42:48,860
What's your story?

1400
00:42:48,860 --> 00:42:54,200
Is the idea you're going to, um, you're going to go full-time rapping and basically get

1401
00:42:54,200 --> 00:42:55,140
yourself out of your...

1402
00:42:55,140 --> 00:42:55,560
Legit.

1403
00:42:55,780 --> 00:42:57,020
Yeah, go totally straight.

1404
00:42:57,260 --> 00:42:57,780
Yes.

1405
00:42:58,120 --> 00:42:59,540
Go totally legit.

1406
00:42:59,720 --> 00:43:00,040
Yeah.

1407
00:43:00,800 --> 00:43:01,860
Get married.

1408
00:43:02,420 --> 00:43:03,440
Who are you going to marry?

1409
00:43:04,180 --> 00:43:05,440
My baby over there.

1410
00:43:05,480 --> 00:43:06,040
My daddy.

1411
00:43:06,700 --> 00:43:07,700
The number one.

1412
00:43:07,840 --> 00:43:08,420
My king.

1413
00:43:08,520 --> 00:43:09,140
My savior.

1414
00:43:09,660 --> 00:43:11,220
My Jesus Christ.

1415
00:43:11,220 --> 00:43:14,540
So when is your album coming out?

1416
00:43:14,880 --> 00:43:15,720
Next year.

1417
00:43:15,980 --> 00:43:16,560
And what's it called?

1418
00:43:17,000 --> 00:43:18,400
Sunshine, the boss bitch.

1419
00:43:18,700 --> 00:43:18,960
Yeah.

1420
00:43:19,340 --> 00:43:22,260
Well, would it be all right to see her do something in here?

1421
00:43:22,680 --> 00:43:23,500
Do a rap in here?

1422
00:43:23,800 --> 00:43:24,180
No.

1423
00:43:24,340 --> 00:43:26,060
You're still in development stages.

1424
00:43:26,380 --> 00:43:26,560
Yeah.

1425
00:43:26,720 --> 00:43:30,220
You know, I got a real slick style for her that she rang.

1426
00:43:30,300 --> 00:43:32,080
Have you done any raps with her at all?

1427
00:43:32,540 --> 00:43:33,200
Uh, yeah.

1428
00:43:33,700 --> 00:43:34,200
For sure.

1429
00:43:38,200 --> 00:43:43,400
I was beginning to doubt just how serious Mello was about using rap as a way out of pimping.

1430
00:43:43,400 --> 00:43:52,180
Oh, be careful with that.

1431
00:43:52,360 --> 00:43:53,820
I don't think you should put it down there.

1432
00:43:53,920 --> 00:43:54,820
That's why I keep it.

1433
00:43:54,960 --> 00:43:55,180
Yeah.

1434
00:43:55,280 --> 00:43:56,160
I've been doing that since...

1435
00:43:56,160 --> 00:43:56,720
It could go off, though.

1436
00:43:56,800 --> 00:43:57,820
No, it ain't going to go off.

1437
00:43:57,860 --> 00:43:59,600
I've been doing it since 11 years old.

1438
00:43:59,720 --> 00:44:00,120
It ain't nothing.

1439
00:44:00,120 --> 00:44:00,220
Yeah.

1440
00:44:00,560 --> 00:44:02,460
You could shoot your testicles off, basically.

1441
00:44:02,460 --> 00:44:03,820
Baby, no, man.

1442
00:44:03,920 --> 00:44:04,720
That's why I keep it.

1443
00:44:04,880 --> 00:44:05,680
That's why I keep it.

1444
00:44:05,960 --> 00:44:07,520
I believe in coercive power.

1445
00:44:07,660 --> 00:44:08,220
That's fear.

1446
00:44:08,640 --> 00:44:11,320
And sometimes, man, that's the best understanding in the world.

1447
00:44:11,320 --> 00:44:14,980
It seemed like when a woman got a pistol in her head, it seemed like she seemed to listen better.

1448
00:44:16,740 --> 00:44:17,740
That's quite shocking.

1449
00:44:18,200 --> 00:44:18,820
Not really.

1450
00:44:18,940 --> 00:44:19,520
Not to me.

1451
00:44:20,000 --> 00:44:22,400
Everybody fascinated with the bad guy.

1452
00:44:22,820 --> 00:44:25,480
Everybody want to know, man, how it is to be a pimp.

1453
00:44:25,720 --> 00:44:27,280
How it is to be a gangster.

1454
00:44:27,420 --> 00:44:28,120
You know what I'm saying?

1455
00:44:28,360 --> 00:44:31,980
But couldn't you just go ahead and rap about being a pimp and not actually be a pimp?

1456
00:44:32,320 --> 00:44:33,320
No, no.

1457
00:44:33,560 --> 00:44:34,840
It wouldn't work for me.

1458
00:44:35,040 --> 00:44:35,920
You understand what I'm saying?

1459
00:44:35,920 --> 00:44:36,140
Why?

1460
00:44:36,620 --> 00:44:39,660
I mean, they're just like me rapping about building computers.

1461
00:44:39,660 --> 00:44:40,540
You feel what I'm saying?

1462
00:44:40,540 --> 00:44:41,400
It ain't what I do.

1463
00:44:41,820 --> 00:44:43,220
You know, but I break a hoe.

1464
00:44:43,540 --> 00:44:47,320
It's just, but I thought it was like, you know, wrestling where, okay, they are quite strong,

1465
00:44:47,380 --> 00:44:48,940
but you're basically pretending to fight.

1466
00:44:49,040 --> 00:44:50,720
You're playing a character, portraying a character.

1467
00:44:50,980 --> 00:44:51,220
Not me.

1468
00:44:51,340 --> 00:44:51,920
Do you know what I mean?

1469
00:44:52,040 --> 00:44:52,560
Not me.

1470
00:44:53,300 --> 00:44:54,880
The character is real.

1471
00:44:55,120 --> 00:44:56,040
You understand me?

1472
00:44:56,380 --> 00:44:59,540
And this character who I am might get me killed, for real.

1473
00:45:00,080 --> 00:45:00,720
Straight up.

1474
00:45:00,820 --> 00:45:02,640
And that's what's so real about my life.

1475
00:45:02,900 --> 00:45:04,160
That's got to be a bad thing.

1476
00:45:04,160 --> 00:45:05,340
No, it ain't no bad thing.

1477
00:45:05,340 --> 00:45:06,960
Ain't nothing bad about dying, man.

1478
00:45:07,040 --> 00:45:07,360
You understand?

1479
00:45:07,360 --> 00:45:08,780
Especially for the cause.

1480
00:45:09,000 --> 00:45:09,620
You feel me?

1481
00:45:09,620 --> 00:45:10,740
Straight up.

1482
00:45:10,800 --> 00:45:11,960
I'm going to be a hero, man.

1483
00:45:12,020 --> 00:45:16,300
I'm going to be like the rest of them, like Jesse James and Billy the Kid and all of them.

1484
00:45:16,360 --> 00:45:16,900
You know what I'm saying?

1485
00:45:16,900 --> 00:45:18,860
I see you.

1486
00:45:18,860 --> 00:45:40,020
If you put so much emphasis on rap being about reality, then in a way it becomes like, in order to rap, you have to be a gangster, which contributes to the lifestyle.

1487
00:45:40,020 --> 00:45:44,680
If you want me to stop rapping about crack and selling drugs, then get the drugs off the street.

1488
00:45:45,080 --> 00:45:46,460
Get the guns off the street.

1489
00:45:46,540 --> 00:45:47,540
You understand what I'm saying?

1490
00:45:47,880 --> 00:45:51,660
That's the reality of it is, is that I didn't choose this lifestyle.

1491
00:45:51,780 --> 00:45:52,540
He chose me.

1492
00:45:52,800 --> 00:45:55,680
My 16-year-old brother got killed last year.

1493
00:45:55,720 --> 00:45:56,560
You feel what I'm saying?

1494
00:45:56,640 --> 00:45:57,060
Did he really?

1495
00:45:57,060 --> 00:45:57,660
No doubt.

1496
00:45:57,740 --> 00:45:58,780
In a dice game.

1497
00:45:59,100 --> 00:46:02,260
He got his head, he turned his back, and the dude shot him twice in the head.

1498
00:46:02,400 --> 00:46:03,100
What was his name?

1499
00:46:03,280 --> 00:46:04,100
His name was Kino.

1500
00:46:11,780 --> 00:46:13,100
Well, it's been an education.

1501
00:46:13,600 --> 00:46:14,100
No doubt.

1502
00:46:14,300 --> 00:46:14,600
Yeah.

1503
00:46:14,860 --> 00:46:15,800
Good to see you, Louie.

1504
00:46:16,180 --> 00:46:16,520
Yeah.

1505
00:46:17,000 --> 00:46:19,240
Next time I see you, you'll be totally legitimate.

1506
00:46:19,600 --> 00:46:20,440
Man, most definitely.

1507
00:46:20,560 --> 00:46:21,080
I hope so.

1508
00:46:21,100 --> 00:46:21,680
Most definitely.

1509
00:46:21,840 --> 00:46:22,360
Most definitely.

1510
00:46:22,360 --> 00:46:23,320
See you later.

1511
00:46:23,960 --> 00:46:25,020
You have a good one, Louie.

1512
00:46:26,240 --> 00:46:29,400
I wasn't convinced Melo T would ever go legit.

1513
00:46:29,920 --> 00:46:35,040
Like the other rappers I'd met, he was infatuated with the glamour and tragedy of gangster life.

1514
00:46:35,420 --> 00:46:37,960
But he'd chosen to live the character for real.

1515
00:46:38,540 --> 00:46:41,280
And for me, that didn't make him a better rapper.

1516
00:46:44,740 --> 00:46:48,700
So can we kind of walk around and, like, rap about things we just happened to see?

1517
00:46:48,800 --> 00:46:49,560
Yeah, like the...

1518
00:46:49,560 --> 00:46:51,540
But there's a man delivering the mail.

1519
00:46:51,540 --> 00:46:54,300
With things like that, you know we'll never fail.

1520
00:46:54,580 --> 00:46:56,560
He's a guy, he's riding on a bike.

1521
00:46:56,700 --> 00:46:56,880
Yeah.

1522
00:46:57,000 --> 00:46:58,640
We should go and put him on the mic.

1523
00:46:58,700 --> 00:47:01,000
When I'm in the Hummer, I'm going to cause some drama.

1524
00:47:02,860 --> 00:47:04,080
Watch out for your karma.

1525
00:47:05,040 --> 00:47:06,660
You know what I mean?

1526
00:47:06,760 --> 00:47:07,860
It's London, all right.

1527
00:47:07,940 --> 00:47:09,300
It's a letter to a friend.

1528
00:47:11,180 --> 00:47:11,740
Damn it.

1529
00:47:12,080 --> 00:47:13,160
You gotta get it.

1530
00:47:13,220 --> 00:47:13,880
Come on, now.

1531
00:47:13,960 --> 00:47:14,840
So it fell on you.

1532
00:47:15,100 --> 00:47:17,040
I like a pair of tits without being rude.

1533
00:47:17,160 --> 00:47:18,920
I like a pair of tits that don't want to be crude.

1534
00:47:18,920 --> 00:47:23,260
A nice pair of tits, if they're big or they're small, I like a nice pair of tits in doing it all.

1535
00:47:23,500 --> 00:47:25,440
A nice pair of tits, I can see them in the...

1536
00:47:25,440 --> 00:47:26,340
Oh, I can't do tits.

1537
00:47:26,380 --> 00:47:26,740
It's too...

1538
00:47:26,740 --> 00:47:27,460
It's too rude.

1539
00:47:28,140 --> 00:47:30,900
Also some carrots for health reasons.

1540
00:47:31,340 --> 00:47:34,020
I'd also like to top it off with some raisins.

1541
00:47:34,020 --> 00:47:40,420
Oh, what about a little duck and potatoes, hog mocks and chickens and alligator.

1542
00:47:41,700 --> 00:47:42,600
Come on.

1543
00:47:43,240 --> 00:47:46,700
Oh, how about some frog's legs or maybe frog's corn?

1544
00:47:47,380 --> 00:47:49,820
I'd sprinkle it all over my...

1545
00:47:49,820 --> 00:47:50,240
I can't.

1546
00:47:50,420 --> 00:47:50,920
No, it's hard.

1547
00:47:50,920 --> 00:47:51,780
Over your corn?

1548
00:47:51,860 --> 00:47:52,740
Over my corn.

1549
00:47:52,840 --> 00:47:53,800
There you go.

1550
00:47:53,800 --> 00:47:54,220
Oh, my gosh...